What are internal transitions in the metric? Key Terms and Direct Calls

The site has become one of the main tools for interacting with the client. The correct operation of the site and user convenience significantly increases consumer loyalty. To understand the intricacies of the site, page traffic, it is useful to analyze Yandex.Metrica indicators. The initial question is the source of the traffic, showing where visitors are coming from.

Sources are divided into subgroups, most of which are intuitive. Such sources include social networks, sites, search engines, direct clicks, etc. The item "Internal transitions" raises questions, and it is not always easy to find out what internal transitions mean in the metric.

distribution chart

Basic concepts

Specialists study in detail all metric indicators, but it will be useful to explain in detail what internal transitions in the metric are for beginners.

Internal visits to pages are considered unique by customers from internal sources of the site. Counting is organized on the basis of a built-in system identifier that captures all visitors automatically.

A visitor is considered unique if his visit lasts more than 15 seconds. If the visit to the site is shorter than this period of time, then it is considered a refusal.

audience segments

For orientation in traffic flows, you need to understand what internal transitions and direct entries in the metric are. The transition within the site differs from the transition through a direct link, which can be carried out, for example, through a channel of friends and acquaintances. Direct transitions include such transition paths: through links from applications, from the bookmark section, from emails and managers, etc.

Direct transitions

The growth of direct transitions is considered a successful trend, talking about establishing a direct channel of communication between the brand and consumers. In this case, even the search engine is excluded from communication. However, it is worth remembering about the possible activity of bots, the activity of which the system seeks to ignore. Sometimes statistics behave strangely, which raises doubts about the complete ignore of bots and the absence of errors when registering visits and user clicks. To find out the reasons for the growth of direct transitions, an analysis of all available parameters is used.

segments of people

Reasons for clicks inside the site

After clarifying the main terms (what are internal transitions in the metric, you can proceed to consider the process of internal traffic. So, when calculating unique visitors, time is taken into account. However, this is not the only factor. When calculating the nature of visitorsโ€™ behavior, a full visit is considered to be viewing various pages of the site with adequate time of arrival.

Internal transitions appear in the following cases:

  • too long visit time, with pauses;
  • technical connection failures, after which the visitor goes to the next page of the site;
  • lack of a counter on the page;
  • configuration error, site address.

Thus, this type of transition has no connection with external sources. An example of the occurrence of an internal transition can be a situation where the user is distracted from viewing the page, and then returns to studying the site. The resumption of activity on the site after a timeout of more than 30 minutes is recorded as a new visit with a source of traffic from internal transitions. A waiting period of 30 minutes is set by default in the settings, but this parameter can be changed as necessary. The need to increase the timeout may arise based on the specifics of the content of the site, for example, video material requires a longer study time.

Inappropriate pages

One of the main causes of internal transitions is the transition from pages without an installed counter and mirrors (non-target pages). In this situation, the metric cannot identify the source of the traffic and fixes it as an internal transition. With a clear understanding of what internal transitions are in the metric, you can easily overcome the difficulties that arise with statistics.

With a large number of internal transitions, it is advisable to put counters on all pages in order to clarify the traffic flows to the site.

graphs and charts

The analysis of system parameters helps to understand what internal transitions are in the metric. The report "Content - Login Pages" contains information about the presence of the counter on the page. When adding groups according to the referrer of the visit, the filtering of visits occurs. The decrease in the number of visits with this setting indicates that the reason for the internal transitions is the expiration of the timeout.

Impact on statistics

The number and proportion of internal conversions does not affect the position of the site in the search and other parameters important for promotion. The transition structure speaks only about the features of the incoming traffic, allows you to segment the visitors of the resource to analyze the audience and work more effectively with it, to track the results of advertising events. Building communication is an important task, which is why it is important to know exactly what internal transitions are in Yandex.Metrica.

distribution chart

The number of internal transitions, especially with a sharp increase in it, may indicate the occurrence of configuration errors. In addition, a large number of such transitions occurs when browsing the site by bots, actions of competitors to collect information, etc. In this case, it is worth looking at the addresses from which the transitions were made, to understand the reasons for their appearance.

Ways to deal with internal traffic sources

Minimization of the number of internal movements, which are counted as unique, is necessary for a more adequate assessment of the flow of visitors and analysis of the pages that the audience visits.

Before taking specific measures to eliminate the causes of internal traffic, you need to conduct a detailed analysis of the activity on the site within all segments.

chart and numbers

What are the internal transitions in the metric, discussed in detail above. If the reason for their appearance is to exceed the timeout, then it should be increased to an hour or more in order to better analyze the activity of visitors. Although such a measure may not always be effective. The result will not be achieved if postponing the study of the site for a long time is in the habit of users.

The lack of a counter on pages and transitions from it to others can be easily fixed by installing it. You can identify a missed page using the metric functionality.

Search for a page without a counter

To search for a page without a counter generating internal transitions, you need to select the channel of interest in the menu of traffic sources. Starting points of visits are available in the report "Login Pages", which track all the movements of visitors. Referrer grouping, which is used to filter timeouts, helps bring clarity to the counters. Setting up a report on the login page and referrer will allow you to get the entire list of site pages with transitions, among which are pages without counters.

Source: https://habr.com/ru/post/A10000/

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