Earning on contextual advertising: basic principles

You probably noticed that on many sites developers place ad units containing specific target information. These blocks make money on contextual advertising. There are many such systems, but the most common are Google Adsense, Yandex.Direct and Runner.

earnings on contextual advertising
To start making money this way, you need to place contextual advertising blocks of the selected system on your site (a code generated specifically for you). You need to do this in good places. If a site visitor clicks on an ad in the block, you will be paid a certain amount for this. The cost of a click is determined by the theme of the website. Advertisers pay more for showing ads on the most competitive topics, which means you will make good money.

Thus, sites of contextual advertising systems are an intermediary between the advertiser and the one who places it. These services are responsible for finding customers, generating the necessary code, changing the text of ads, providing a block of ads, tracking payment and clicking clicks. Earning on contextual advertising is very convenient and is an excellent option for passive income on the Internet. You are required to register in the system, place the ad unit code, and observe the rules of the system.

Contextual advertising on the Internet: what to choose?

contextual advertising on the Internet
Now let's try to figure out which contextual advertising systems are more convenient to earn. This question cannot be answered unambiguously, since everywhere there are advantages and disadvantages.

Google adsense

Very democratic service. Good CPC. Accepts almost all projects designed for people. Simple registration, responsiveness, powerful means of tracking income. But there is a significant minus - the money earned is inconvenient to withdraw. Money is sent in the form of a check, which can be cashed at a commercial bank.

Yandex Direct

CPC is the highest, just register and withdraw money. Disadvantages - resources with attendance of 300 people per day are accepted, sites are subject to strict moderation, therefore earning on contextual advertising on Yandex Direct is not possible for everyone.


Good cost per click, money is convenient to withdraw, registration is easy. The content (content) of the website has high requirements, and therefore, not all are allowed. If the site has not passed moderation, do not explain the reason for the discrepancy.

Contextual Advertising Optimization

Now we’ll understand what determines the receipt of a decent income from showing the context:

a) Traffic (the number of visitors for a limited period of time). According to statistics, out of 100% of visitors, only 2-3% click on ads, thereby generating revenue for the site owner. This metric is called click ratio. Thus, the first optimization principle says: the more traffic, the more clicks and money.

contextual advertising optimization

b) It is important where exactly you place the ad unit. The best results are in the center of the post and at the top of the page. You can place a horizontal block at the end of the text. For greater efficiency, place several different blocks on the same page, if contextual advertising systems allow this. It’s best to integrate ad units into the menu. Maybe this is not very good in relation to the user of the site, but quite profitable. The following principle follows from this - put the context in a good place on the site page.

c) The similarity of topics. Google Adsense first conducts an analysis of the subject of the site and subsequently tries to place the appropriate type of ads. Third principle: topic matching helps increase impressions.

To summarize. Earning on contextual advertising is quite a reliable, proven, which means a real and profitable way to generate income on the Internet.

Source: https://habr.com/ru/post/A10029/

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