What is the main goal of internet marketing? Attract and interest as many potential customers as possible. For this purpose, a process such as lead generation was developed. Let’s take a look at the ways and mechanisms through which an advertising page can generate a large number of leads.
Four key lead generation facilities
A lead is a feedback from a
potential client, which can be in the form of registration on a site, downloading an application or placing an order. In order to correctly develop the process of lead generation, it is necessary to have a concept of four key objects:
- Offer. It is necessary for the client to create such an attractive offer that in order to get something, he himself will want to leave contact information.
- A call to action, namely a bright button or a well-marked part of the text, clicking on which, the client will go to the desired (target) page.
- Landing page is a well-thought-out and well-designed advertising product. The desire to receive an offer should appear on the client immediately after viewing and reading the advertising post.
- The task of the lead form is to turn the contacts of visitors into a lead.
Inbound Marketing, Lead and the Art of Getting It
How to create a working offer for a client? Limited time and quantity offers always work well for getting leads. By indicating the number of people who have already downloaded the offer, you can add value to the offer. In addition, it should have a “sticky” name that would attract and retain attention. Exclude from the text of your offer such words as unique, innovative, innovative. A proposal that does not contain hackneyed words and phrases “catches” customers. A lead is a response to a valuable proposition for your audience. Test your product to understand which offer will be more meaningful to your customers. Whether it will be a webinar, various studies or newsletters - focus on the test results.
Create an attractive lead form
The fewer fields are contained in the form, the more potential customers will fill it. Lead is the sending of personal information to which any person is very kind. Therefore, replace the word "send" with "download for free" or "receive now." In addition, make sure that the call button stands out with its contrast and attracts attention. Be sure to guarantee confidentiality, convince people that the information will be inaccessible to third parties. Try not to stretch the lead shape, place the fields close to each other. The shorter and simpler the form, the higher the conversion.
Lead Generation Channels
Lead is the response of the target audience to your offer. What needs to be done to find it? Create a personal blog, a page in a popular social network, an official site, email newsletter, SEO and SMS work well. Having created your lead generation channel, it is extremely important not to forget to update it and upload new and interesting information for your customers. Twice a week - the optimal refresh rate.