Advertising on social networks is one of the most effective mechanisms for promoting online stores or large communities. However, to get the most out of your ads, you need to know the basics of targeting. In this article you will learn what targeting advertising is and how to make it a real source of income for your business.
The essence of targeting
First, it’s worth understanding what targeting advertising is.
The advertising mechanism, whose work is aimed at identifying the target audience, is called targeting. The most popular and effective way to implement it is social networks, since most people of all ages and preferences spend their time there.
Targeting can be direct and indirect. Direct allows you to identify those people who are able to be interested in buying the goods offered, while the indirect one is aimed at related categories with the products sold or the services provided. Of course, you can use any of the types for the development of your business. However, direct targeting is the most effective.
Targeting ad performance
Thousands of webmasters have already managed to evaluate the effectiveness of advertising on the principle of selecting the target audience. Indeed, it is this approach that allows you to choose potential customers among numerous Internet users.
For the advertising mechanism to work effectively, you need to regularly test and analyze your ads. In other words, you need to keep track of which users and at what time most often click through your ads and make an order. Only practice and observation can produce significant results.
For placement of advertising campaigns, as mentioned earlier, it is worth choosing social networks. For example, targeted advertising in VK is recognized by webmasters as the most effective trading engine for online stores. It is in this social network that it is possible to track the statistics of ads, their correction and the limit of views per day, which allows you to control your funds.
Search Query Analysis
Only having studied all the intricacies of online marketing, you can create an effective advertising campaign. And it is the analysis of search queries that is one of the most important links in planning your business promotion.
For example, you are developing your online store in which you sell products for fishing. Accordingly, you need to study the frequency and popularity of search queries on this topic in order to attract as many customers as possible to your store. Such an analysis can be performed on Google or Yandex services, which help to create statistics of user-entered phrases in the search bar. Those phrases that are most popular should be used in the description of your online store and its advertising.
It would seem that everything is very simple. But it is this important detail that can significantly increase the circle of potential customers and make the business actively grow and develop.
You need to be very sensitive to the stage of targeting your ads. After all, the wrong parameters can cost thousands of lost rubles. So, for the proper placement of the announcement you need to specify the following:
- The subject of advertising. Here you should specify a link to an external resource (your site) or group.
- The title of the ad that should catch customers and be interesting.
- A description of the announcement, consisting of several phrases that describe the essence of your message.
- Subject of announcement.
- Advertising picture.
- Target audience parameters (country, city, gender, age, marital status, interests, communities).
The last point should be given special attention, since the effectiveness of your advertising depends on it. You can correct the items described as you wish. The main thing is that the selected people really fit the criteria of your target audience. VKontakte targeted advertising, for example, allows you to change the geolocation settings and parameters of the right users at any time.
How much is it?
Placement of targeted ads is certainly a paid service. Indeed, in order to develop your business, you need to make initial investments in its promotion.
Payments for targeted advertising are made for the number of views. Typically, the starting point is 1000 impressions on the pages of users from the category of the target audience.
If you configure your ads yourself, then the average price per view will be from 1 to 3 rubles, which in total for a thousand views will come out in a rather round amount. However, if you doubt your abilities, then it is better to entrust the matter to a professional who will fully provide your business for 7-10 thousand rubles a month.
Targeting VKontakte Advertising
The VKontakte social network, founded 9 years ago by web developer Pavel Durov, is the most popular platform for placing targeted ads. After all, the vast majority of representatives of target audiences for any type of business spend their time here.
Advertising on VKontakte is quite simple. Simply create an advertising campaign and replenish your balance. After that, a window for creating an advertising banner becomes available. When filling it out, you need to be careful and indicate the most accurate data and indicators of the target audience.
Targeted advertising "VKontakte" is able to bring thousands of customers to entrepreneurs with a competent approach to its placement. The main thing is to think over each item of its settings regarding the set goal.
Odnoklassniki targeted ads
The Odnoklassniki social network, unlike the VK, has an older audience, which must be taken into account when posting ads. Perhaps that’s why webmasters do not recommend advertising campaigns here.
In addition, in Odnoklassniki there is no possibility of independent targeting. To order an advertising campaign, you need to send a letter to the mailing address of the social network administrators and wait for a positive or negative answer. In general, the functionality of the system leaves much to be desired. And, if you look, this approach will be optimal only for large firms and corporations that are willing to spend millions of rubles on their development.
According to experts, the targeted VKontakte advertising is worthy of attention, the competent placement of which will bring the entrepreneur thousands of customers every month.