Facebook: Groups & Public Pages. What do you need?

In the previous part of the article, we discussed the usefulness of targeted updates and told you what three types of groups exist on Facebook. In this part of the article, we would like to consider such things as messages about events that fall directly into user mailboxes.

One of the biggest drawbacks of the Facebook Events section is the fact that public page administrators cannot send messages directly to their fans. Instead, only information about updating the public page is sent to users. On the one hand, a fairly large percentage of your Facebook fan base will see updates about new events, at the same time, a significant part of the fans may not see them - there is no guarantee. Of course, you can always bring to the general public information about your event on Facebook with the help of advertisements, but even to get to all your fans will be extremely problematic.

Unlike the situation with facebook pages, group administrators on Facebook can send event invitations to all of their members. However, at the same time, there are still some restrictions - as in the case of mass mailing of regular messages, when the number of group members exceeds 5000, the mass sending of invitations to events is limited. Therefore, the best way to inform the target audience is, as before, advertisements.

And by the way, about these same ads. Many underestimate them, and after using them, you can promote not only your group, public page or event, but also your external site, and this, in turn, can bring you a very big financial gain. Yes, and again: if you notice that your site is gaining popularity at a serious pace, go to vds hosting - this will help you to provide your site with high-quality protection against crashes that may be caused by hyperactivity of your users. Collocation is a service in which you buy equipment and place it in a data center with a provider who administers it for a relatively small fee. Server rental - a service similar to colocation, the difference between them is only that in the second case you do not buy equipment, but simply rent it.

Source: https://habr.com/ru/post/A10438/

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