On the street you can often see billboards and ads that call for the purchase of a product, go to a specific event or visit a shopping center. People look at such billboards, banners, stands and posters every day, but few people really think about proposals seriously. And only if you have your own enterprise, and you want to carry it to the masses, it turns out that outdoor advertising is not so simple. Coordination of advertising takes place at various levels, requires the collection of an impressive amount of documents and permits, and if you plan to place it not on private property, then you will also have to compete for a "place in the sun" with other comers.
This article will discuss how exactly the approval of advertising occurs. We will tell you what you need to do and through what chain of actions to go through to achieve what you want.
Before looking directly at the process itself, you need to find out why any announcement or message of such a plan needs to be coordinated. The federal law on advertising will help you with this, from which you will receive the necessary information. If you do not want to study the entire text, then this material will help you. Are you directly interested in approving ads? Then you can skip the first eighteen articles and immediately open article number 19. It says just about outdoor advertising and installation of structures - this is exactly what you need to get special permission. This article describes all the details regarding what is meant by outdoor advertising and constructions, tells what they should be, for what purpose to use, where such ads are strictly prohibited and so on.
However, if you are specifically interested in coordinating advertising, then you should pay particular attention to two points - 5.8 and 13. In them you will find all the necessary information. The federal law on advertising describes every moment as detailed as possible so that no disputes arise during the consideration of a particular case. Thus, if you act in accordance with this law, then you should not have any problems. So, paragraph 5.8 is generally devoted to the approval of the right to advertise, and it specifically states that the layout of outdoor advertising and structures must be agreed with the authorized executive authorities.
With regard to paragraph 13, it deals with how exactly the harmonization should take place. Two options are proposed there: in the first, the applicant must contact the local municipal authorities with a package of collected documents so that he will be transferred to the authorized bodies as a result, with which coordination takes place. Another option shortens the path - the applicant can apply with the package of documents directly to the authorized bodies to get a decision regarding the placement of his message or announcement. So, now everything is clear with the law - it's time to move on to the complicated and lengthy process of coordinating outdoor advertising, which consists of an impressive number of steps.
Collection of documents
If you are interested in coordinating outdoor advertising, then the first thing you need to do is collect documents that will allow you to qualify for the desired place. If you contact a special company that conducts such cases, you will be advised on a package of documents that must be submitted to authorized bodies.
However, collecting documents is only the first step, there is still a long road ahead. In the near future you will see that coordination of outdoor advertising is far from the easiest and fastest process, but the result is really worth the time and effort. Outdoor advertising is a very good trading engine and motivator, so you can significantly increase the number of customers and, consequently, profit.
There are also additional documents for the approval of advertising, which you yourself will be much more difficult to collect. The fact is that the first package includes basic securities, such as confirmation of the registration of a company, while the second one includes much more specific documents. To place outdoor advertising, you will need first of all a sketch that you will need to provide to authorized bodies. But that's not all - the complete list is incredibly wide, so you should definitely think about contacting specialists. After all, you will also need to provide a design project, all materials used, in particular photographic, and permissions for their use for commercial purposes. Also, if necessary, you need to provide all possible powers of attorney, applications and letters - you can do this yourself, but cooperation with professionals will allow you to cope with this task faster and much more efficiently. Already at this stage, you will need to take care to arrange all the details, such as, for example, a photo montage of advertising, so that the already prepared project will get to the authorized bodies.
Well, now that you have a complete package of documents, you need to study in detail the procedure for coordinating outdoor advertising. This way begins with determining the place where you want to place your message, announcement or design. What does this matter? The fact is that the order may vary in some cases - if you intend to advertise on private property, the process will be a little shorter, but if you plan to place it on the territory of the city’s property, you will have to take several additional steps.
So, it is necessary to start precisely with these additional steps, since after them the process is standardized and looks exactly the same for each of the cases. How is the registration of advertising?
Advertising installation contest
The first place you need to turn to if you want to coordinate advertising on the facade of a building belonging to the city, and not to you personally, is the central advertising committee. It is there that you can request for your message a place where, quite possibly, a certain competition will be held. If you manage to win it, then only in this case will you be able to move on in the process of coordinating advertising. If you cannot win the competition, you will have to re-submit the application to another place. Well, it makes no sense to describe this process again and again - it is time to assume that the competition has already been won, and you are ready to move on to the designated goal.
What to do if your application won among the candidates? Coordination of advertising at this moment moves to a new level - all in the same committee you need to sign an agreement stating that it is you and your company that have received the right to place a specific advertising message in a particular place. As you can already understand, if we are talking about private property, the steps described above are not relevant - you do not need to participate in the competition for a place for your advertisement and sign an agreement on its use, since this advertising space belongs to you - you are its by the owner. One way or another, you need to move on to the next point.
The next instance that you need to contact is GUP GlavAPU. Simply put, this is the center for comprehensive city improvement, which should give you an opinion. What kind of document is this? This is a conclusion in which it will be said that you have received permission to carry out certain construction or design work on a particular site. Thus, you will be allowed to install your advertising structure or place a poster, sign and so on. Naturally, you may not get this conclusion if it is considered in the said body that yourvertisment will not meet the norms and standards. You may be denied if the advertising message is too defiant, will violate the big picture, and so on, so you should think through all the smallest details in advance so that no further difficulties arise.
However, there is an option in which you will not need to contact the above authority. Unfortunately, this does not mean that you will be able to circumvent the bureaucracy - just in some cases you will also have to go through the additional process of producing technical documentation for your advertising structure if it goes beyond certain norms and standards. You can produce technical documentation yourself if you have the appropriate skills and qualifications. Or you can request an examination of your design so that a professional takes up this matter. This process is associated with additional costs, but it increases the likelihood that this document will undergo further verification, which will be discussed later.
Another negotiation option
So, if you do not go to the GlavAPU State Unitary Enterprise, then you need to go to GORINFOR - there the information about you will be entered into the general registry, but this is only the beginning. After that, it will be necessary to wait for the verification of the placement of advertising by a special inspection, which should issue a technical report that will describe the conformity of the placement of your advertisement with the design that you plan to use. You will receive all the necessary technical passports and permits that will be valid for one year - in fact, as well as the documents that you would receive if you went the way described above.
Well, the end of this long and difficult road is drawing near. When you have received all the necessary permissions, you need to contact the Single window of the Committee on Advertising and Information. All the documents that are in your hands, you need to transfer there, after which the next waiting period begins. But you can relax - this is the last stage, after which you can already deal directly with the installation of outdoor advertising.
A single window is the last place you have to go. When all the documentation submitted by you is processed, you will receive final permission to install a special design or to place your message or announcement in a specific place. This permission for outdoor advertising allows you, in accordance with plans and sketches, to use your chosen place as an advertising space. Further work is entirely up to you. However, please note that you will need to follow all the technical documentation that was considered in the process of agreeing and deciding on your case. If you decide to deviate from the plan, this can lead to negative consequences - all deviations must be reported to the appropriate authorities, making decisions on your own is strongly discouraged. Otherwise, all the work done may be in vain. If you follow all the rules, you will be able to attract new customers with the help of an effective outdoor advertising tool used worldwide by major companies.