A marketing campaign is a set of tools and events aimed at promoting a product, service, brand or technology. Modern advertising campaigns are gradually fading into the past. In their place comes a more effective type of promotion - viral marketing. It can be spontaneous. For instance, viral video - This is the most popular type of marketing.
It is impossible to predict the effectiveness of a spontaneous viral campaign, so it is not taken into account in the marketing campaign. This includes only targeted marketing techniques that carry viral marketing. That is, intentionally created marketing tools.
Varieties of Viral Marketing Campaigns
It is difficult to determine which of the varieties of modern viral marketing campaigns will be used in the near future, since truly ingenious ideas arise spontaneously. Modern marketing viral campaigns can be so unique and even exciting that representatives of the target audience distribute ads on their own. This method of conducting a marketing campaign is called word of mouth.
Ready-made advertising campaigns are less likely to attract the attention of the audience, since most people have a biased attitude towards advertising. It is often associated with the imposition of opinions and unnecessary products. That is, it is elemental ideas that become viral, because viewers initially do not recognize them as advertising. For the target audience, such a marketing tool is equated with entertainment. Over time, of course, some participants in word of mouth will realize that they were presented with an advertisement. But this will not abolish the fact that they had great fun and received moral pleasure from her contemplation.
Looking at what viral marketing campaigns have been successful over the past few years, you can get interesting statistics. It is used by marketing strategy developers. Taking into account the current methods of virtual advertising, you can come up with a unique type of viral campaign. However, it should not be too catchy. Representatives of the target audience should think that they themselves have stumbled upon an interesting entertainment, for example, an exciting video.
Examples of viral marketing campaigns
In the recent past, several types of viral marketing campaigns have been extremely successful. Campaigns that created entertaining content realized that the audience was able to independently choose to view ads and related materials. After watching such a viral advertisement, these same representatives of Central Asia are engaged in its distribution, because they want to share information with the public.
Advertising that focuses less on praise and relies on the entertainment value of an advertisement can be a very successful strategy. The stake here is mainly on human psychology, because many people are interested in unusual and strange things.
To create successful marketing campaigns of the viral type, you can arrange interactive communication with the client. This strategy allows the viewer to feel part of a specific story. In fact, the same approach that exists in computer games is used. The user himself will spend time searching for detailed information about what is happening in the video or on a specific site. This will attract potential consumers to the advertiser.
Interactive marketing schemes have tremendous viral potential. When consumers are able to interact most directly with the company, they begin to rejoice at its success. People are more likely to pay attention to those firms that treat them as equals. For example, if an advertiser asks to participate in testing or evaluate a product.
Where to place viral ads?
Various sites and social networks provide affordable ways in which people can interact with advertising. They are also ideal for informing. A large site is the best place to launch a viral advertising campaign, because users can immediately share their impressions. This promotes the open distribution of advertising.
Sites that allow you to interact with viral ads can also be popular. Many well-known brands create such platforms for new projects, attracting the attention of the target audience.
As new sites develop and products are introduced, advertisers come up with new types of marketing campaigns that can be used to virally promote the brand. For example, you can create a short video about a fictional event. Special explanations should not be given, since the lack of information will push the recipient of the viral video to an in-depth study of the data. For promotion, you do not need to use a direct indication of the brand, but you can use hints. Viral marketing is limited only by the creativity of advertisers, so a successful campaign will be completely unexpected.