You do not need to be a lawyer to understand: all transactions begin with an offer, or an offer, as it is called scientifically. An offer is a proposal to conclude an agreement on certain conditions, drawn up, as a rule, in writing. A sample letter of cooperation is a work of business art, because the fate of the transaction often depends on the results of its consideration. In the current realities, a kind of offer was born - an example of an official letter of cooperation: it combines elements of a business document, an advertising proposal and a description of a product, work, service.
Good title - half the battle done
A correctly drawn up business proposal is the first step to long-term cooperation, so let your text turn into a sample letter.
Your recipient reads dozens of offers per day in dozens. How to isolate yours from this gray mass? The heading will help you. Make it concise and indicate the essence. The heading can be traditional and business: "Offer of cooperation", and may be attracting attention: "You need to know about it!" or "Where are the clients going?"
A traditional title is more reliable if you have a poor idea of the nature and preferences of the addressee. If a potential partner is looking for new opportunities and fresh ideas, feel free to use the second option.
What should be in the letter
A sample letter of cooperation is the first thing a potential partner learns about you: that is why it is so important to reflect everything essential in it and not to write too much. Try to include the following sections in the letter:
- details of the recipient and sender;
- appeal, greeting;
- representation;
- essence of the business proposal;
- courtesy formulas;
- signature and contact details.
It is imperative not only to personally contact the recipient, but also to introduce oneself, by name, indicating the position or field of activity. In the proposal, focus on the benefits that the recipient will receive, not you. Include a brief description of the product, work, service, a better bulleted list for easier reading. Indicate your disposition towards cooperation and discussion of partnership conditions. If you expect any action from the recipient, mention this: “Call!”, “Order!”, “Write!” The letter should end with your signature with details and contact details so that the recipient can contact you "in one click".
If you are not sure of your abilities - use the sample business letter of cooperation below.
What should not be in the letter
The offer of cooperation is designed primarily to establish business contact with a partner. Remember what usually repels when you first meet? Obsession, excess information about yourself, rudeness. A stranger does not inspire confidence, topics that are not relevant to you will also not interest you.
The same rules apply offline, so check your letter before sending. Here are 5 major mistakes:
- Excess information about yourself and your company. Indicate only the essentials regarding the business proposal.
- Vagueness of wording and verbosity. It is tiring. Write concisely and to the point. If possible, avoid complex sentences and participles.
- Blurry sentences and phrases. Eliminate the double interpretation of your statements or possible subtext. Make phrases extremely clear.
- Links to other resources, sources for obtaining information about you. The addressee will not waste his time and efforts on a stranger.
- Exclude passive voice. Phrases like “he will be given”, “they will be able to receive” distance you from a potential partner. Write about your interlocutor in the first person - “you get”, “you get”.
Mandatory details
When a stranger shows you a passport or ID, he unwittingly arouses trust and disposes to himself. The details in the letter play the role of that same passport. A serious partner, who hears about you for the first time, will be able to verify your trustworthiness and solidity, status, sphere of activity by details. This will greatly increase your chances of success and guarantee initial trust between you.
It is advisable to include the following data in the sample letter of cooperation:
- your surname, name and patronymic;
- position;
- Company name;
- legal and actual address;
- Email address
- contact phones, fax, skype, website address;
- full position, surname, name and patronymic of the addressee;
- name of the recipient company;
- mailing address to which the letter is sent.
Modern correspondence takes place mainly in electronic format, so reflect your contact details on a personal or mail site as fully as possible.
If the letter is printed on paper, be sure to indicate the index - save your recipient from additional efforts to find this data.
Display the phone number with international codes - this will simplify and speed up the establishment of contacts with the recipient.
If you are writing on behalf of the company, then fill out the offer on the official form by attaching your business card with a stapler.
What form is better to write
There are no approved standards; write in a free form, while focusing on etiquette and accepted business customs. When choosing a style and structure of presentation, focus on a sample letter of cooperation.
If your addressee is a private person, then write, addressing him by name, using the pronoun "You". If a letter is to a company representative, then indicate this. Mention the regalia, position, rank of a senior addressee - this will add you points and give solidity.
Sample cooperation letter to supplier
The following is an example of a collaboration letter addressed to a router provider.
Good afternoon, Alexander!
My name is Artyom Shirokov, I am a private entrepreneur in the city of Zhitomir, my area of interest is computer technology. I am writing to you with a proposal for cooperation on the implementation of routers.
I learned about your company from a representative of the company "K". The products presented on your site interested me.
About me: 5 years I have been the official representative of the company "A", I plan to expand the scope of activities. I have practical experience in finding markets for Internet equipment, I am confident in computer and Internet equipment. I am convinced that the demand for the products presented on your site will grow.
What is your benefit: a partnership with me guarantees wholesale purchases of your products, a high level of sales and timely settlements. I am committed to long-term cooperation based on mutual trust and benefit. Ready to consider your options for interaction.
I am ready to provide additional information and answer your questions if necessary.
I hope for your reply soon.
Respectfully,
Artyom Shirokov
Mob +38 050 700 00 00
e-mail: artyom_shirokov@mail.ru
website: *** artyom_shirokov.som.
Refine the proposed layout, prepare your sample letter. Cooperation proposals are an effective means of promoting a business, do not neglect them!