How do you feel about advertising? To this question, asked consumers and the creators of the traditional advertising product, of course, various reasonable answers will be received. What can you hear from those for whom, first of all, advertising is created? There is no doubt that the advertising market is oversaturated and it appears so inappropriately that you even have to turn off the TV, throw aside a glossy magazine, interrupt the broadcast of radio ... Advertising often bursts into our lives as an unexpected guest.
And what will the advertiser respond to this accusation? Of course, that they are driven by the objective need to regularly popularize their products, goods (services). Without a working advertising “engine”, the commercial effect of any production will be inexpressive and sooner or later the issue of liquidating a business will be raised on the agenda.
And now for a moment we’ll imagine a picture that is fantastic at first glance: it’s not the advertisers, but the consumers who are behind the advertisement! Say this is impossible? Already real! Thanks to the popular direction of marketing on the Internet - SMM (Social Media Marketing), advertising on the social network is successfully transforming: from the form of annoying "extras" it turns into the expected product.
How do these metamorphoses occur? Very simple. After analyzing the interests of various groups of users of social networks, forums and blogs, experts in the field of Internet marketing and SMM place information on a site that is guaranteed to be of interest to a specific category of Internet visitors. For example, bikers in a virtual network will no longer be offered to try a bioadditive to home plants, and theatergoers will not have to contemplate grading equipment on the Internet.
In a small article it is impossible to reveal all the positive factors in favor of a new type of Internet marketing. Many manufacturers of goods and services interested in effectively promoting their products in the modern consumer market will find it useful to draw additional information on modern SMM marketing technology on their own.
Many well-known companies that successfully practice new means of communication and advertising innovations in the virtual world are at the service of interested parties.