Google contextual advertising

Almost all Internet users periodically see ads on different sites and services that contain the words: google contextual advertising, in different combinations.

Bloggers with experience and webmasters are well aware of these terms and the benefits that contextual advertising brings.
The uniqueness of contextual advertising is that it is the only type of advertising that is equally well accepted by advertisers and webmasters as well as ordinary Internet users.

Google contextual advertising - what is its use:
The essence of contextual advertising is reflected in the name itself. Context - means the essence or meaning. Based on the principle of recognizing the essence or meaning of a search query made by a user in a browser, the google robot determines the user's interest.
The user's interest in the robot is not determined for statistics. Based on the analysis and evaluation of the request, the robot selects the most suitable Internet resources (from among advertised) that will be of interest to the user.
As a result, the robot will add the selected Internet resources to it, in addition to the main search results for the query, but will be marked next to it in color.

Google contextual advertising, which is present on many sites, works on the same principle. The difference is that the robot analyzes the content of the site itself and places an advertisement on it that complements the site, in meaning.
Such an advertisement is convenient for the user since he can immediately go to another resource by an advertising link, bypassing the search engine and the need for a new request.
The convenience that a user receives from contextual advertising, someone pays.

Earnings on google adsense advertising is based on a system of settlements between the webmaster and the advertiser in which google acts as an intermediary.
An advertiser places their short ad on AdWords for a fee. The web master offers the google adsense service its website or other resource for advertising.

When a user clicks on the google adsense advertising link, the latter withdraws a certain amount of money from the advertiser and credits it in favor of the web master through the google adsense service.

If the user hasn’t clicked on the advertising link, the advertiser does not lose anything, he pays for AdWords only the perfect user action. Accordingly, in order for the web master’s earnings to be tangible, its resource should be well visited by users.

All processes operate in automatic mode. An advertiser can track the daily statistics of their ad campaign in AdWords. The web master can track daily statistics in the google adsense service.

In order to place google ads, the webmaster must register with the google adsense service and offer him his own web resource for placing contextual advertising on it.

The registration process is quite simple, but you should familiarize yourself with the rules of use in advance. The web master must confirm his google adsense rights to the resource offered by the service. For this purpose, the web master will be offered detailed instructions. After registering a resource, it should be moderated.

When the site of the web master is accepted for advertising, the web master gets access to advertising materials. The google adsense service gives the webmaster a large selection of ads. You can choose the type of ad unit, in a wide range, from line advertising to banners of various sizes. Also, it is possible to select the colors of ad units for the site design. There are many more advanced settings that allow the webmaster to optimize contextual advertising as efficiently as possible for his resource.

One of the reasons for the popularity of the service is that google contextual advertising allows you to use the google adsense service for webmasters with practically new and poorly promoted sites. It is enough to receive several visitors a day so that the site can undergo moderation.
For comparison, to become a member of a similar service from Yandex, you must have a site with at least 300 visitors per day.


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