Enterprise development strategy is a fundamental concept for successful development and functioning in a market environment

The development strategy of the enterprise involves the formation of fundamental goals and objectives on a long-term basis, as well as a clear definition of the course of action and proper allocation of resources that will be necessary to achieve the goal. As a result, the enterprise development strategy is designed to answer a number of questions: in what areas of economic activity is it more profitable to develop? what funds will be needed? What kind of profit will be obtained in the development of these areas? The enterprise development strategy carries a number of distinctive characteristics:

1. During the development of the strategy, no specific steps are taken. As a rule, the final stage of the process is the establishment of directions, advancing along which the company will ensure stable growth, and strengthen its position.

2. Depending on what type of strategy is being developed, whether it is the financial strategy of an enterprise, or its other subsection, the strategy is used to create projects and search methods. During the search, the importance of the strategy, in focusing on specific sites or prospects, as well as in rejecting unacceptable opportunities that are not compatible with the chosen strategy.

3. The need for the chosen strategy disappears, at the time of the development of events, in the direction not desired for the organization.

4. In the process of formulating strategies, it is impossible to foresee the full range of opportunities that may arise during the development of an action plan. In this regard, the information that must be used is incomplete and inaccurate.

5. If you manage to get the full amount of information, it is quite possible to question the feasibility of the original strategy. This necessitates feedback, which will allow us to revise our plans in time and make important adjustments.

The enterprise development strategy is implemented in two stages:

1. strategic planning - including the development of a set of strategies (such as a financial strategy of an enterprise, or a marketing strategy of an enterprise).

2. The course of strategic management - including the implementation of the selected plan in time, the processing of the strategy, depending on new circumstances. Planning a strategy is a logical system that is based on rational thinking. But at the same time, planning is the art of forecasting, competent research, calculations, giving preference to the best of alternatives. The development strategy of the enterprise should be built on the principle of hierarchy. But the type and size of the enterprise affects the level of strategy, complexity, and degree of integration. For example, a small organization has only one strategy, and a large enterprise has a developed strategy for each level of action. The conceptual planning model makes it possible to determine a number of stages in drawing up an enterprise strategy:

1. Environmental analysis, this includes: the external environment in combination with its own capabilities.

2 Policy making. Formulation of the chosen strategy and consideration of alternatives, the following subsections belong to this area: marketing strategy; financial planning; research strategy; production strategy; social development; organizational changes; environmental strategy.

The result of the action according to the proposed scheme is the preparation of the "Strategic Plan of the enterprise". Based on the developed plan, the company will carry out its commercial activities, develop priority areas, identify and develop sales markets , including commercial investments in advertising companies, as well as the nature of products.

Source: https://habr.com/ru/post/A13064/

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