Older people perceive the leaflet as a carrier of campaign information. At one time, with their help, agitation was carried out for one or another political platform. It was a long time ago, and today a leaflet has become a familiar phenomenon. In a market economy, manufacturers of consumer goods and services try to attract the attention of customers to their product. For these purposes, various techniques and methods are used. Advertising messages are placed on a variety of media. Television and radio are used to their full potential, however, printed forms for disseminating information have not lost their significance.
Today it has become commonplace when a flyer gets in the mailbox, under the car’s “janitor” or is placed on stands in the supermarket. If we compare the efficiency of disseminating information in this way with the placement on television or radio, there is reason to believe that the result is excellent. At the same time, specialists who are engaged in this type of activity need to know and remember that
brochures / leaflets and other printed materials must meet certain requirements. First of all, you need to pay attention to its format. Most often, the standard size of the writing sheet is used.
If you use a larger format sheet, then it will be more difficult
for a potential customer to contact him and learn the information that contains a flyer. From this follows the following condition that you need to pay attention to is content or content. To place more information on the media, you can use both sides of the sheet. You can depart from this rule when the information on the leaflet is intended for long-term use. It can be a lunar calendar for gardeners. Or the calculation of biorhythms for a particular zodiac sign.
Unlike other carriers, a flyer almost always attracts people's attention. There are no secrets or miracles in this case. Man is driven by ordinary curiosity. Specialists in marketing and psychology note that the most difficult thing is to get a potential client to pick up a leaflet. Its further actions depend on the quality of the information carrier. Impartial statistics claim that the vast majority of citizens study the contents of a leaflet submitted to them within 30 seconds. And this is the maximum period of time. Then they throw him into the nearest garbage bin or stuff him into the bowels of his bag.
From all that has been said, it follows that the leaflet should attract the attention of a person so that he shows interest in its content. Such a “drawer” can be a bright drawing or large print. Of course, today this is well known, and leaflets that are printed on modern equipment meet all of the above requirements. And you need to pay attention to one more point - it is desirable to distribute leaflets based on the target audience. It is unlikely that a new model of cell phone will interest pensioners. Much more attention is paid to these gadgets by young people.