There are many ways to promote Internet resources. Many have not only pros, but also cons. The most reliable and “white” of them, not able to do harm, is currently promoting the site with articles.
Yesterday in the promotion of sites
A few years ago, the effectiveness of website promotion was determined solely by the number of links. To attract visitors, webmasters massively purchased them on exchanges. At the same time, it didn’t matter on which sites they were located. A certain investment was enough to promote almost any resource.
Promotion Features Today
Now the classic SEO optimization is no longer able to provide the sites with the necessary popularity. The rapid increase in their number led to a review by leading search engines (Google, Yandex) of principles for assessing their credibility.
Testing the quality of filling the Internet space with content has shown that about 90% of the materials posted in it have absolutely no information value for users. Therefore, the entire content of the Internet began to be indexed in two directions: relevant resources (containing unique information that is useful to users) and irrelevant (that is, actual “garbage” - materials created solely for the purpose of earning from them using SEO).
Therefore, the simple promotion of links today is no longer relevant. It was not their quantity that came to the fore, but the quality determined by a number of criteria.
What ensures maximum performance when promoting the site with articles
The main parameter in this sense is the environment of links with high-quality and unique text. Only in this case does the search engine place pages with such content in the “white” index, which increases the chances of visitors coming to the untwisted site. Texts overloaded with links without a thematic environment are automatically blacklisted.
The second most important parameter for determining link quality is the citation index of sites. This is not a quantitative indicator, but a qualitative one, affecting the weight of the link. In this case, how relevant it is to the subject of the site where it is located is essential.
How to choose the best site for placement
Placing articles on a quality resource with a high rating, sufficient history (at least 2 years) and the TIC (at least 100) ensures the maximum number of visitors who click from it via links to a website that is being developed. Such a platform is especially valuable for young sites that do not yet have their permanent audience.
To find such sites is quite difficult. If this succeeds, then cooperation will help to attract the target audience, gain confidence in the new site and increase its rating. Such a way of promotion is not only SEO optimization, but also ideal advertising, as well as the popularization of your own brand.
An article written in a neutral-positive manner, with product reviews or service recommendations, will provide them with maximum reader loyalty and trust. One of the most effective platforms for posting articles is fb.ru, which, thanks to high attendance (more than 150 thousand readers per day), allows you to quickly display published materials in the top search engines. For example, the article "Online clothing store from Turkey", posted on fb.ru, today ranks 1st in the ranking of the Yandex search engine. Visitors to a commercial link maximize the chances of making a purchase decision.