How to make a project description: step by step instructions

Any work begins with a project, that is, with the creation of a plan and preparation for its implementation. Even in small events you need a clear idea of ​​where and how to start working. And at large enterprises even more so. Therefore, projects are being developed that regulate the goals and objectives and affect their fruitful solution. This is done by special departments of management and marketing. At its core, a project is an action plan that must be done on time and agreed upon by the two parties - the customer and the contractor. Qualified managers give a characteristic description of the project with all stages, actions, goals, objectives and an indication of the calculated budget. Those who execute scenarios for customers should be specialists in areas that are implemented to order.

project description

How is the project developed?

To develop and implement a project, it is assembled on milestones in the design department or bureau. This is done by professionals, and each step is measured up to a millimeter:

  1. First step. Contractor accepts from the correspondent terms of reference. They agree on the conditions - deadlines, budget, size and implementation schedule (text, graphic, presentation). To do this, you need a clear description of the project and its understanding in general. And then comes the turn of skillful implementation and outline of all aspects to the smallest detail.
  2. Second step. Having approved the brief, the receiver passes the task to the shop managers or office workers to work on the project.
  3. Third step. A complete flow chart is drawn up with an indication of the periods in each of which certain actions are carried out sequentially.
  4. Fourth step. Having worked the main part of the plan for reconciliation of the scheme, all further actions are agreed with the customer. Additions are discussed in more detail and clearly, tasks are added, real goals are forecasted and the final payment is summed up.
  5. Fifth step. Having completed the entire project and completing work on it, the contractor transfers the finished solution to the client. That, in turn, conducts the final calculation.

full project description

Initial Project Description Plan

From the very beginning, after the project is accepted for development, its initial description is made so that the essence is clear and in the future it would be possible to divide the program into periods, procurements, branches and stages. This is the easiest way to keep track of deadlines, and not a single trifle will slip away from attention. Here is a brief description of the project, that is, in fact, the processes that make up its development:

  • Acceptance of an order.
  • Coordination with the customer of the cost of work.
  • Advance payment or settlement upon completion is discussed.
  • Drawing up a brief form.
  • Coordination with the consumer (customer) of the points of the project.
  • Purpose is the theme of the program.
  • Start - date / time is indicated.
  • End - date / time is indicated.
  • Project implementers - for example, managers Ivanova, Petrova, Sidorov.
  • Customer - for example, the Children's Assistance Fund.
  • Stages of the program - preparation, gathering, work, coordination, completion.
  • What needs to be done and in what time frame is the content of the program, a description of the stages, tasks and goals.
  • What information is present - text, graphic, presentation, video, audio.
  • Coordination with the consumer (customer).
  • Finalization of errors, bringing to the desired result.
  • Reconciliation with the correspondent.
  • Approval, on-site acceptance and delivery of the project to the end user.
  • The final calculation (salary) in cash.

In this form, an initial short plan of the project is created, after which the developer breaks it into many small branches, the so-called stages.

project description example

Phased project formation

Having compiled a sketch of the plan, we proceed to the creation and description of the stages of the project. This is an important part, without which it is impossible to produce large and multi-way solutions. Each stage describes a particular technology and contains up to hundreds or even thousands of lists, tasks and subtasks. Only by breaking the project into stages, you can keep track of any small nuance and not lose the thread of the following actions, and most importantly, the goals that should be achieved. Such a breakdown of scenarios makes it easier to manage all running business processes. A step-by-step description of a technology project helps to concentrate on the right decisions and move forward faster.

The goal is something without which there is no project

Any project is done only in order to achieve certain goals. Life is also a kind of long-term project, where each person at each stage achieves concrete successes and comes to the desired result - study, work, marriage, family, having children and even death. But this is throughout the whole existence of man. And in a short-term program, such as building a house or traveling, it is better to draw up a plan and a description of the goals of the project in advance so that you can do everything in a short period of time. We are all moving towards the great and the beautiful. This is precisely the goal that some people sometimes do not realize without drawing up an understandable scheme and without clear actions.

brief description of the project

Drawing up a brief on the creation of sites and landings

We give as an example a full description of the project for web workshops and design studios for creating single-page and multi-page sites. Here, the primary task is to fill in the brief with the customer and send it to the web studio specialists. In the questionnaire, the client must indicate (the more detailed, the better) all the information about himself and the functions of the site he needs. The questionnaire looks like this:

  1. Surname, name, patronymic of the portal, landing page, resource manager.
  2. The name of the company, community, or company.
  3. Contact details of the customer.
  4. Field of work - type of activity.
  5. The name of the planned project.
  6. Brand and corporate identity of the project.
  7. Logo (if any).
  8. Preferred color tones.
  9. Design for individual parts and pages.
  10. The number of external and internal pages of the site.
  11. Project hosting services at a hosting provider.
  12. Compilation and acquisition of a domain name.
  13. Filling articles - copywriting.
  14. Promotion, promotion and advertising.
  15. Maintenance and care of the resource in the future.
  16. Functional component of the project:
  • portal administration panel;
  • implementation of php, css, javascript codes;
  • Mysql Databases
  • news section;
  • section of articles and blogs;
  • section "photo gallery";
  • built-in newsletters;
  • forms of contacts and communications;
  • register and hide individual content;
  • search and site map;
  • seo-optimization of pages and the project as a whole;
  • Mobile version of the site;
  • additional blocks of advertising and benefits;
  • modules for video, audio and other chips;
  • making banners, flash, animation;
  • switching multilingual versions of a site;
  • shop and shopping cart;
  • catalogs of goods and resources;
  • connection of payment processing;
  • help section and knowledge base.

project description plan

Development of a project to create sites and landings

Having received the completed brief profile, you can begin write a description of the project. An example of an initial plan is given above. This is a sketch or memo, on the basis of which they form the framework of the planned affairs in the form of diagrams and stages, tasks and goals, lists and notes. Such a plan is transferred to a universal workshop where professionals are engaged in the search for simple and complex solutions. As a result, the entire project is made of particles of specific missions, which, like in a mosaic, come together to organize a magnificent picture.

description of the project objectives

How to describe a project in development

Taking into work the topic of creating sites and landing pages, it is necessary to record all the events. Here is an example of a project description :

Stage number 1 - making a layout, programming the CMS system platform with dividing the site into departments: admin panel and public part, connecting modules. Assigned to the manager (F. I. O.).


  • build a layout - date / time;
  • prepare cms-platform - date / time;
  • bind modules and blocks - date / time;
  • test performance and functionality - date / time;
  • progress report - date / time;
  • all the time spent on the implementation of the stage;
  • budget allocated for the elaboration of actions.


  • what has been done, what are the flaws, mistakes;
  • what to do when, urgently or not;
  • An interesting idea is to propose;
  • something else innovative.


To perform such complex work, another 100,000 rubles must be allocated from the budget for the acquisition and binding of additional components.

Purpose: To make and deliver by the deadline a ready-made working framework of the project.

Stage number 2 - production of design, logo, banners. Assigned to the manager (F. I. O.).


  • develop a color scheme - date / time;
  • prepare a logo - date / time;
  • make animated banners - date / time;
  • to think over and implement elements of graphics, buttons;
  • progress report - date / time;
  • all the time spent on the implementation of the stage;
  • budget allocated for the elaboration of actions.


  • what has not been done, what are the flaws, errors;
  • what to do when, urgently or not;
  • An interesting idea is to propose;
  • something else innovative.


Suggest making 2 more static banners in the right column.

Purpose: To produce and turn in by the deadline a finished design and graphic elements.

Stage 3 - filling the landing page with text content, inserting video and audio. Assigned to the manager (F. I. O.).


  • write 5 pages of text - date / time;
  • prepare and post 5 videos and 10 audio recordings - date / time;
  • progress report - date / time;
  • all the time spent on the implementation of the stage;
  • budget allocated for the elaboration of actions.


  • what has been done, what imperfections, mistakes;
  • what to do, urgently or not, sometime later;
  • supermind - to offer;
  • something else new.


Update the program for recording video.

Purpose: To fill the resource with text and multimedia information.

Stage number 4 - delivery of the project to the customer. Responsible Strogov P.G.


  • to coordinate the steps taken - date / time;
  • allocate resources for revision - date / time;
  • progress report - date / time;
  • all the time spent on the implementation of the stage;
  • budget allocated for the elaboration of actions.


  • what has been done, what imperfections, mistakes;
  • what to do, urgently or not, write down improvements;
  • idea X - to offer;
  • something else new.


Add to the client database and archive the event. Think about what else to do.

Purpose: To hand over the finished project.

We carry out projects and tasks in professional systems

To make unique and an accurate description of the project, as well as to conduct it as it should - without violating the rules and tracking statistics, there are professional CRM services. In them, you can break any project into small stages with a description and attachment to them of tasks and subtasks, lists and goals, notes and flowcharts. Today they have a fairly rich functionality, many systems are fastened with bundles such as telephony and brainstorming cards, blogs and diaries, automatic filling of contacts, contractors and convenient mailing to the databases.

technology project description

Project completed: what next?

Having done all the work, that is, having carried out a description of the project and ensuring its implementation, you can relax a bit and focus on another technical task. Accumulating experience in previous works, they simply create project templates, according to which they subsequently repeat the stages of new affairs. Such an activity on an ongoing basis becomes not only highly profitable, but also exciting.


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