For the most successful conduct of your own business, the customer base should always be at hand. It can be a special notebook or a notebook, perhaps a list in the phone book, whatever, but the main thing is to have it with you wherever you are, even if you relax on the beach. You need to constantly work on this list, make sure that customers do not go to competitors, periodically inform them of useful innovations, in general, do everything so that people do not forget about you and want to cooperate with you further.
It is very important that the customer base is conducted in an organized manner, namely:
- Systematically taking into account the available information, analyzing it, making the right business decisions.
- There was a special program "Customer Base" on a computer medium. It is easy to use and very useful.
It is convenient when the customer base is entered into a special Exel program, which looks immediately in the form of a table with additional features. This program is free, and the customer database can be constantly updated thanks to an infinite number of columns and rows. Exel is easy to use and does not require specific skills.
The scheme by which the customer base is compiled is quite simple. The difference will be only in a specific type of activity, and the principle will remain the same. If you cite an example of such a large and vast business as the sale of building materials, then you need to contact all companies involved in the construction of various objects. Such information is on the Internet, various newspapers and special marketing agencies, which have their own base of necessary organizations. Here the field of activity is not limited by anything, at least stop by at each construction site.
If we talk about network marketing, then in this case client base filled with polls, rounds of organizations, apartments and so on. You can knock on all doors.
When a specific list of clients is prepared, people should be phoned and informed as briefly as possible, it is better not to overload them with information. It will be useful to have, in addition to the phone number, the client’s e-mail in order to always reset the necessary information there too.
You need to understand that some customers, even regular ones, can be screened out for many reasons, which is why you need to constantly look for new ones and add them to your database. If your business covers a wide variety of audiences, then it would be advisable to hire a couple of people to build a client base by making phone calls and collecting information on the Internet. So, you can significantly save time.
An
individual approach to each client is important
, so that the person always knows that you remember about him, feel his importance. Near each client, you can make various notes indicating important points regarding a particular person. A database with customer information is the most valuable and important tool for conducting a successful business, keep it safe!