Existing systems require change over time, no matter what it may concern: technology, information processes, etc. This can be achieved if the quality is radically adjusted when manufacturing products or providing services. This is the goal pursued by business projects. An example of any work begins with a clear statement of tasks and an understanding of how to achieve them. In the article, we consider what components are included in business projects. Examples of structures of the constituent parts of the works will also be given below.
General information
Based on consumer surveys, various consumer structures are being developed. Their goal is to meet the needs of different user groups. Before starting the development and implementation, a business plan of the innovation project is drawn up . An example of such work is a modern communication system. It is developed not only in accordance with the results of surveys, but also on the basis of scientific research, includes various elements. In general, innovative projects can be divided into several types. The action program may be of a scientific, technical, research or organizational nature. In the latter case, business projects are an example of programs that, in addition to the main one, have an additional direction associated with a thorough study of the subject. A specific object is taken as a base: an enterprise, region, city, etc. Also, the work may relate to some product or new service, production management method or conditions for the use of new raw materials. Such business projects (for example, “Creation of a collection agency”) should presuppose, first and foremost, the demand and payback of a future enterprise.
A business plan for an investment project is an example of a structure. Main goals
Any development begins with the creation of an action program. In its structure, it is necessary to be able to prove that the contribution is most appropriate to a given product. It is also important to calculate the payback period of a future product, enterprise or service, profitability, as well as profitability. The program should consistently describe the steps for investing in an innovative project and its financial capabilities. When registering an enterprise, you need to keep in mind that it may be necessary to draw up contracts and take patents for the use of certain products. For advertising purposes, it is necessary to organize the issue of price lists. Based on this material, negotiations are held with investors in order to receive investments for the implementation of an innovative project.
The draft business plan is an example of its financial part.
Here, all the costs of releasing a new product are calculated to the smallest detail and their necessity is justified. A market analysis is being conducted on the demand for this product by consumers. Possible financial risks and ways to eliminate them, as well as preventive measures for their re-occurrence, are calculated. Based on all the calculations, the amount of initial capital is displayed. An investor only in that case agrees to invest his resources in the project, if materials of proof of the value of this product in real life are provided. In other words, if there is a benefit from the provided innovation project, and it is clear what exactly it consists of. The investor must be sure that the funds invested by him in this product or service will bring more noticeable income than if they are invested in another business or at deposit interest. For greater clarity, a presentation of the business project. An example of such a way of illustrating the idea of an entrepreneur can be a video clip, graphs of the proposed development, schemes, links to similar enterprises that are successfully operating in the market.
Arguments
Here is evidence of the actual marketing of the product and its demand in the market, as specific and clear as possible to present the most complete picture:
- motivation for the purchase of goods (high quality);
- specific target market (average consumer, for example);
- high sales (a large percentage of respondents agree to buy it);
- a constant influx of customers (accumulation of institutions);
- analysis of opportunities to reduce the price of a product (due to low cost);
- assessment of market opportunities of competitors (any difference in similar products, for example, price, packaging).
Competitiveness
A number of points are important in this section. Namely:
- the real possible sales volume of the product;
- evidence-based marketing research (Home-test);
- the use of authoritative methods in the survey, confirmed by regulatory requirements specifically for such studies (complex Mix-methods);
- a large number of respondents in the study, with numbers;
- the authenticity of the questionnaires (application of forms with answers);
- a parallel study based on media data, other sources;
- the use of an economical type of raw materials, preservation of its technical characteristics subsequently;
- visualization of the results of the study, the dynamics of the survey (graphs, tables, monitoring).
Financial risk analysis
Analysis of possible financial risks is important for both the investor and the businessman submitting his project for consideration, therefore, due attention is paid to him in the programs. The business plan also contains preventive measures that mitigate possible risks, which include unforeseen expenses (for example, natural disaster).
Justification of the amount of start-up capital
When calculating the amount of starting capital, it is necessary to take into account the following parameters:
- the cost of manufacturing the product;
- costs of marketing;
- percentage of possible inflation;
- unaccounted for, unforeseen costs;
- advertising campaign (as a tool for promoting any project);
- financial expenses;
- the percentage distribution of the invested funds in the innovative project together with the investor, who, as a rule, finances a smaller part.
For a satisfactory investment decision by an investor, a business plan must be detailed and real, concrete and proving. Only in this case is it possible to obtain additional funds from the investor to the starting capital. Flexibility of a business plan is the main thing in the implementation of the project.