Printing has been and still remains a powerful advertising tool. Today, printing houses offer many tools for delivering information to a wide audience, both for quick results and for the long term.
Magazine advertising works for a long time and has a large degree of impact on the reader. Magazines are kept for months, so that they can return to reading them at any time, they are passed on to friends and acquaintances, they are left in cafes and in libraries so that people can pass the time for reading. Attracting headlines, an interesting and capacious presentation of the material, bright graphic content - all this makes them popular and attractive. Magazines are impossible to ignore.
Current trends and the desire of an impatient audience to receive information quickly and easily required an immediate response from publishers: weekly publications with short articles and relevant news helped to take magazines to a new level. To date, the magazine market is considered one of the fastest growing in the advertising field.
Market development and changing audience preferences motivate modern printing houses to search for new solutions in issues of design and production of printed materials. To keep up to date, it is necessary to take into account the latest trends in advertising printing. What should modern ? We will see.
- Simplicity and minimalism are slowly capturing the minds of all designers. Simple shapes, a combination of geometric objects, as well as the transition from horizontal to vertical orientation are important details of modern design.
- Particularly careful color selection. The emergence of this trend in the design of magazines is associated with the fact that science has proved that color strongly affects a person's perception of an object and the formation of an image. Now they use the whole variety of shades from rich and bright to pastel, but the approach to selection has changed. This condition simply cannot be ignored if it is planned successfully. and make a certain impression on the consumer.
- Fonts should reflect dynamics and activity. Light, thin, flexible - this is what the vibrant energy of the advertising industry needs. Recently, the trend in printing has become oblique and italic fonts with thin lines.
- Unusual workmanship materials are used wherever possible. Magazines are no exception. Whether it is something exotic or materials from a series of protection and preservation of natural heritage - printing stand out from a number of its competitors.
- And the most important thing is creativity. If you want your magazine to be noticed and loved by millions, and circulation increased, come up with an original creative idea. You will find an unusual solution and use other trends in the design of magazines - consider that you are utterly superior to your competitors and all attention is paid to you.
Using the latest trends in printing is always effective. However, being carried away by the design of the magazine, do not forget about its quality. The quality of the materials used, content, performance, printing. If you miss some details, you can reduce the effectiveness of the magazine as a whole. Want to read your magazine? We do not lose sight of anything.
Another interesting observation is that glossy magazines are read more readily. Yes, their manufacture is more expensive, but the cost is justified by quality: all images and photographs look clearly, without distortion, and are especially attractive. Advertising in such a publication works more efficiently. No wonder all the world famous magazines are printed in this format. In contrast to changing new-fangled trends, it is a time-tested classic.