In the vast world of information, a person more often remembers the images and emotions that are associated with it. That is why the visual component is considered one of the main driving forces of any product. Such a visual image forms an opinion about the product and the manufacturer, competent advertising can change the mood of the audience and associate it with the concept of the brand. That is why an advertising solution, before seeing the light in all its glory, goes a long way of birth, embodiment and refinement. At the development stage and before the final implementation, a mandatory stage is the creation of a design layout.
Definition
A design layout is a schematic representation of a final idea indicating all the details. It indicates the concept, fonts, texts, images, the location of all elements and the overall picture of the product.
At first glance, it might seem that the process of creating such an instrument is simple, but the design layout is a huge painstaking work of various specialists, the process of creating which requires a tremendous strain of creative abilities and forces of performers.
Specifications
A design layout is a card that a customer must read and understand, and a large audience of consumers of a particular product or service should grasp the essence of it. In order to be adequately perceived by the audience, the layout must meet the following requirements:
- understandability;
- readability;
- harmony of the composition;
- interests of the customer, his key idea;
- have the necessary technical specifications.
Design layout is a practical implementation of a creative idea. Based on this fact, there is no restriction in the use of elements if they comply with the concept and external rules. The rules in this case include legislation, technical capabilities and other factors that the designer is not able to influence.
The integrity of the design layout is created using the following tools:
- lines and shapes;
- color and tone;
- texture;
- the size;
- perspective.
These elements create a design for the realization of the idea. When creating a design layout, the following principles must be observed:
- proportionality;
- balanced design;
- clear accents;
- integrity and unity of elements.
Kinds
By purpose, layouts are divided into architectural and advertising.
The first view is a scaled-down version of the architectural and landscape structure to demonstrate the object. As a rule, small details are refined schematically, focusing on the main line.
Advertising design mock-ups within your group can be divided into mock-ups of printing products, Internet products, and mock-ups for the press.
For the press
When developing a design layout for the press (images and articles in print media), it is necessary to take into account the features of this type of media structure. For maximum effect, the following factors should be taken into account:
- number and frequency of outputs;
- format of publication;
- size of a possible placement unit, its location.
It is possible to make a design layout harmonious only if the entire array of text, illustrations, headings, notes and notes are correctly placed on the publication page. To achieve this effect, the specialist moves from the general idea to the embodiment of particular details, thus preserving the unity of the design and observing the key task of the presented amount of information.
Site layout
Making a design layout for the site is fundamentally different from the usual typographic craft. In this case, the project is the appearance of the entire web document indicating each button, shortcuts, links, text, images, etc.
To quickly make changes to such a layout, designers are advised to perform each of its elements on a separate layer in specialized programs, so that if necessary it can be hidden or changed as soon as possible.
When demonstrating the results of the work, it is considered important to show the site on an appropriate scale in order to eliminate the moment of misunderstanding in relations with the customer. To do this, use the programs available by search and recommended by professional designers on forums and specialized resources.
Polygraphy
In the manufacture of a layout for printing products, a particularly important point is the arrangement of elements relative to each other. Subconsciously, a person reads any information from left to right, including visual.
Contact with such advertising rarely lasts more than two seconds, so in this short time it is necessary to achieve the desired effect - to catch attention and convey the main idea, emotion.
Given the characteristics of perception, the layout is built from left to right while maintaining proportion and harmony. The first person to read large and dark blocks, then perceives light colors. Such a game with tones and size allows you to focus on the main idea, forming the correct perception of the concept of an advertising message.
The text in the layout can be primary and secondary, separation occurs using size and color. The first to read large-sized information on a dark or bright background. Text blocks are separated from each other by empty fields, diluted with pictures, because the layout overloaded with text is difficult to perceive and creates the impression of a complex product.
Thus, the design layout is applied in every industry where a creative idea is embodied in reality. In order to take into account all the nuances, without missing a single trifle, they use such a layout, where it is clearly visible what the embodied idea will be.
The layout helps to prevent unnecessary financial costs for the manufacture of the product and its further alteration. At the same time, the layout helps creative inspirers to convey the concept to the management team and clients whose imaginative thinking cannot create the image of the described project in the mind.
The design layout has firmly entered the life of designers of all directions, because without a draft there is no high-quality finishing work. Almost every agency in the creative direction offers to develop a design layout for the goals of the business, offering the best specialists.