Many companies have a small amount of money to invest in promotions. In such cases, only a free advertising site on the Internet can help. Do not doubt that it bears fruit. At the same time, you don’t need to pay crazy amounts to promote your project. We will examine in more detail in this relevant topic.
Advertising platform on the Internet: what is it?
This is a website or a separate page on the Internet that advertises a product or service. This form of company promotion is somewhat reminiscent of flyers in a mailbox.
Imagine that you recently moved into a new building. The first letters that you will find in your inbox will be from companies installing stretch ceilings, pizzerias located nearby, companies offering repair and construction services. Similar flyers look unobtrusive. Therefore, organically fit into human life.
This principle also works on an advertising platform. The user is looking for a specific product, and he already displays an alternative offer.
Types of Advertising
To learn how to properly place an ad, you need to know everything about it. This kind of announcement is divided into two types:
Private type of advertising is chosen by ordinary ordinary users who are not engaged in commerce. They advertise with the goal of finding a job, selling or renting real estate.
The second option is used in order to sell any product or service, while earning income. Commercial advertising is aimed not only to talk about the merits of a particular product. Such agitation teaches people to "live." For example, it motivates a person to purchase a particular product, to wear things of only a certain brand.
A good advertising platform on the Internet requires the correct execution of proposals. An ad should be presented so that potential buyers show interest in it.
By methods of attracting the attention of potential customers, advertising publications are:
On the sites, the person himself sets up his advertisements. In this case, there will be more sense from the selling text, which is previously written by a professional. The main thing is to visually present information.
Site Selection Criteria
Where to find a buyer? This question can be answered only after you analyze your business, the main tasks of the company and budgeting. Otherwise, you will not be able to correctly develop an advertising campaign strategy, but the sales level depends on it.
The main requirements when choosing a source of advertising traffic:
1. Theme. This is one of the leading requirements. Choose the advertising platform where your content will be in demand. It’s best to stay on the sites that your potential customers regularly visit. For example, post information on products for children in communities of young mothers. Be sure to consider the territorial sign and the possible income of the buyer. For example, if your product is aimed at a large businessman, then look for the appropriate advertising platform.
2. Reaching the target audience. You can see a specific number of potential buyers on your personal website or business page on a social network. This indicator is called affinity. Pay attention to the value: the higher the number, the more successfully the resource is selected.
3. Quantity and format. If the page is overloaded with commercial offers, then it will automatically repel the buyer. To sell products, it is enough to publish a contextual announcement. Want to increase brand awareness? Use banners and logos.
Making advertising directly depends on your goals and capabilities. For example, videos effectively push products. However, the partner site does not host them. In this case, one of the social networks is ideal.
Ad Characteristics
Each advertising platform on the Internet has its own characteristics. These are mainly distinguished:
- The number of impressions and their cost.
- The number of clicks.
- Follow the link (CTR).
Primary selection includes all of these indicators in combination. They are only predictive. The direct conversion depends on the content you publish.
Experienced targetologists advise launching the first advertising campaign in test mode. Only on the basis of its results, it is possible to understand whether you have chosen the target audience and the sales platform correctly.
Sales Channel Performance Analysis
It’s best to use a metric. It’s wrong to evaluate the result of advertising by the amount of goods sold. Lack of customers may be due to various circumstances. The problem may lie in the resource itself, competition, feedback from your company. Therefore, it is important to properly analyze your target audience initially.
Top ad sites on the Internet
The most popular are:
- Website.
- Thematic forum and communities.
- Bulletin board.
- Aggregators of goods.
- Social network.
- Search system.
Promotion of any product is divided into the following types: seo and targeting.
The basis of the first method is the requests of visitors to Yandex and Google. The second - on the data of the target audience: gender, age, passion.
Using special tools, your advertising message is configured for potential buyers. The following social networks are used as popular advertising platforms on the Internet: Facebook, Instagram, Vkontakte, Mail.ru, My World.
The search promotion format works like this: your target audience is looking for a product for a specific request. For example, "buy a washing machine." You customize your ad to this phrase. As a result, you get a conversion.
The second way is thematic traffic by information key. A potential user is not only looking for a product, but information about it. For example, a person needs to know which washing machine is best to buy. You write the most useful text for this query. A person goes to the site and reads this information. Therefore, it is likely that after a while he will place an order. Such advertising is suitable for almost any type of business.
The best advertising sites on the Internet are Google and Yandex.
However, these sources are definitely not suitable in such cases:
- Man promotes a new product to the market. The essence of this method is that the potential buyer already knows about your product and was only looking for information about it.
- Someone plans to attract a potential buyer on a narrow request. For example, a “hairdresser in Lithuania”. Although the request is specific, the service is popular. Attachments for advertising will not pay off. You need to look for another platform for promotion.
- The seller offers the goods at a low price. You are at risk of losing money. Since there is quite a lot of competition in this area.
- It is not recommended to use search contextual advertising for key phrases: "installation of plastic windows", "jurisprudence".
- Product with a small number of targeted requests. For example, if you produce mechanisms for certain equipment. It is more rational to find a channel for promoting commercial offers.
Avito and message board
This is the perfect place for online shopping. Advertisements will be mixed with regular ones. This increases the chances of a positive response from the target audience.
Rating of advertising sites on the Internet on bulletin boards:
- "Hammer.ru".
- Avito.
- Tiu.ru
- Yula
- "From hand to hand."
There are a lot of spam advertisements on these sites. Therefore, you should not excessively praise your product. This will not bring the desired effect.
Product Aggregators
This platform is suitable for a large or medium company. This is where you can place products. The principle of operation is the same as in search engines.
A potential buyer (regular user) enters a request into Yandex Market, and the system gives him the result.
This platform has a fairly wide audience. People go to this site to compare similar offers for their request.
Instagram
Instagram is great for posting entertaining, creative, and beautiful content. Topics that will definitely get a good response: hand-made, sporting goods, cosmetics.
"Instagram" is not suitable for posting information about technical and wholesale services. That is, everything that cannot be accompanied by spectacular visual design is better not to use for this platform.
Forums
This is a good advertising platform on the Internet. Description: the ability to publish information about your product in any thematic forum.
But there is one snag. The fact is that the owners of these sites are annoyed by advertisers. If you aggressively (too often) publish your ads, then they will simply be removed, and you will be blacklisted. To avoid such undesirable consequences, you need to show such tricks:
- Register on a popular thematic forum in order not to differ from other users.
- Take part in conversations, create an advertising topic, respond and leave comments under publications.
- Over time, the profile creates a positive reputation. Only after that you can safely promote your product.
If you prove yourself on the forum as an expert, then other users themselves will begin to ask where to get this or that.
It is undesirable to place ads in a private message. This may attract the attention of forum administrators. If you stick to these little tricks, then your profile will not be blocked.
Where to post video content
Users rarely watch commercial ads, and free ads are even harder to interest. It is necessary to present information so that it "clings" to a potential client.
For your ads to be watched voluntarily, you need to:
- Make a video review about your product.
- Conduct a master class among potential customers, demonstrating their skills.
- Make a funny viral video in which people mention the advertised brand. Everyone likes to watch this.
Video advertising is effectively placed on these platforms:
- YouTube is a good advertising platform on the Internet. It is this platform that they use to conduct their video blogs and publish master classes. However, copyright must be considered. Violation of them can lead to the fact that the channel is blocked.
- Rutube is a Russian platform for creating your own video channel.
- Coub is a great option for creating a short loop video with viral content. However, this advertising platform on the Internet is inferior to its “colleagues” in the list.
Where to place targeted ads
These ads should not be targeted to a key phrase, but to a specific target audience. Information is displayed on such platforms: Vkontakte, Odnoklassniki, My World.
To promote targeted (paid) advertising, use the MyTarget service. It enhances the involvement of people on a narrow request.
Social networks are suitable for mass inexpensive goods.
No attachments
If a novice entrepreneur does not have the financial ability to publish his ads on paid sites, then you can turn to free ones.
The rating of advertising sites on the Internet for free looks like this:
- All social networks.
- Google Maps, Yandex.Maps.
- Virtual board with free classified ads.
- Thematic sites and forums.
The success of free advertising depends on activity.
How to interest a consumer
Almost every Internet user likes to combine business with pleasure.
Creating your own website requires considerable financial investments. A page on a social network is a great alternative. This is an effective advertising portal on the Internet.
To promote their business, create business accounts or a special group. Further on this thematic space gather consumers who are interested in your product. Keep in mind that people are always waiting for promotions, contests, discounts for reposts or likes.
User opinions
In reviews of online advertising sites, people write that Soloway is one of the largest advertising companies. It is second only to Yandex, Google and Mail.ru. For cooperation, it is necessary to provide confirmation that the user is a legal entity or an individual entrepreneur.
Teaser networks for placing banner ads are in special demand. A similar advertisement might look like this: a square image and a caption: “Girls, quit smoking in 3 days. The effect is cool, you only need ... ". Popular teaser platforms: Marketgid, DirectAdvert, Kadam, TeaserNet.
Is there an effect of free advertising
For the flow of information without investment to bear fruit, certain obstacles must be overcome.
Without the help of an invited specialist, you yourself can do the following:
- Choose advertising sites for online stores.
- Select social networks.
- Create ads with photo, video.
- Register and maintain the created profile.
You need to have a little practical experience and constantly spin up your business. Don't be afraid to experiment with business promotion methods. The result will be necessary if you put effort into it.