The term corporate culture has not so long ago entered our lives, but has already taken a deserved place of honor among the factors of creating a modern successful organization. After all, it is the corporate culture of the company that unites people into a team, makes them a single whole on the way to achieving the goals. Creating an atmosphere of friendly shoulder, mutual assistance, goodwill and a general focus on results is one of the main tasks of a modern leader.
The classical definition of corporate culture includes a set of values, ideas, views, management methods that distinguish a particular company from others. In addition, corporate culture is a special atmosphere that develops within the team, traditions and rules of conduct, the general philosophy of the company’s business.
The corporate culture of the enterprise is the basis on which its future is built. The formation of culture begins with the determination of the company's values, goals and strategy. In principle, a corporate culture can develop without external influence, without any influence of management, but it is desirable that this process be more or less manageable. The management builds the policy of an effective company, and HR managers and department heads bring it to employees. The stage of the formation of culture ends as soon as most employees begin to adhere to a common line of behavior, and it becomes the natural environment for the company.
Many companies put into circulation a corporate code, which clearly spells out what style of clothing is customary to wear in the company, what are the accepted standards, what are the company's goals and mission. Thanks to this code, the period of adaptation of a new employee to the new team and the company as a whole is much easier and more natural, since he knows in advance what is acceptable in the company and what is not welcome.
As a rule, corporate culture consists not only of the ability to work well together, but also of the ability to relax together. The company should become a tradition of celebrating common anniversaries, birthdays, holidays significant for the company. Well, if the company cares about the physical health of its employees, and it has its own football, volleyball or basketball teams. Perhaps all employees have a free membership to the pool or fitness club. At the end of the year, the best employees can be awarded with tickets, and children sent to camps.
Modern business and corporate culture go hand in hand. Corporate culture needs to be carefully cultivated and formed, since it is it that will form the basis of the company's future prosperity. Unfortunately, not all managers realize its importance, and some do not know where to begin the formation of corporate philosophy, how its development and formation takes place. It so happens that a culture artificially implanted by leadership does not take root and is rejected by the collective in every way. This is because managers could not justify its importance and necessity for their employees, or this culture does not fit into the general idea of the company or even contradicts it.
In connection with the growing value of qualified personnel, new tasks are set for the leadership to create a team that will be happy to work for the benefit of the company, because it likes to be part of this particular team, this particular company. To solve these problems, or rather, create a corporate culture, you need to carefully study it and invest a lot of money in it. But these are precisely the investments that will bring considerable dividends in the future.