How many words exist today that were not heard of before, but they came when the Internet broke into our lives. Website promotions, social networks, clickbait headers, channel development and uploading videos. But behind all this, in many actions, there is one main task: to make a profit by selling goods and services or promoting yourself as a public person.
Clickbait - what is it?
Advertising has long and firmly entered our lives, and everyone knows that this is the engine of progress. At first they began to use it in newspapers and on television, then on the radio and city streets, and then on the Internet, as this has become one of the most popular venues.
With the promotion of advertising, such concepts as traffic, popularity, likes, clicks, clicks and clickbait appeared (this is an original way to build a headline where the essence is not disclosed, but some mystery and intrigue remains so that the person clicks on it).
In order to remain in high positions and be noticeable among hundreds of competitors, it is necessary to understand modern terms.
What is a title?
Before you can understand by examples that clickbait is a distorted heading, you need to find out why this concept generally appeared. It is believed that today on the Internet you need to pay for each character, and one of the main goals is to go to the desired page of the resource.
The heading consists of several parts - three external and one that develops in the reader’s head, and all this looks in an interesting way:
- Part 1 - neighbors of a certain article in the news feed;
- Part 2 - the news itself with a headline;
- Part 3 - a picture associated with the article;
- Part 4 - the theory that has developed in the head of the user, for which the text was written.
Rules or features of the original headings
You can see millions of ads on the Internet, but it can be completely different, created by its own rules.
So which distinguish the characteristic signs of clickbait:
- In the headings, you can often see pronouns that indicate something: this, this, that.
- An appeal to a specific reader, that is, in the singular, for example, “you”, to establish friendly contact.
- A contradiction, where first things are said to be about ordinary things, and then an unexpected turn takes place.
- Hyperbolization: for the reader to pay attention to your headline, you need to exaggerate everything, for example, words such as “the most, the most” or the most magnificent, etc.
- Punctuation - it is usually non-standard, you can see a lot of question or exclamation marks, ellipses.
- Phraseologisms are also often found in this form of headings.
goal
Above were signs that showed that clickbait is really bright, attractive and original ways to create a headline. The main goal is to attract as many people as possible to a certain resource.
If the author can competently approach the creation of clickbait, then he will quickly achieve the desired results, namely increasing traffic. With the correct use of this method, you can quickly promote the site, resulting in increased sales, for example. Here, the bait can work, which the user swallows, gets to the resource, where he not only satisfies his curiosity, but also receives some useful information.
Examples
Translated from English, the word clickbait or Clickbait consists of two parts: click is click, click, and bait is bait or bait. Having looked at this headline, I immediately want to click and find out what information they want to convey to readers.
A vivid example of clickbait is the phrase: "everyone should know that .." or "the secret that was successfully revealed ..", or "what the news was silent about ..".
On television and in newspapers, this method is also used to attract readers and viewers, but most often in the yellow press or scandalous broadcasts. On the Internet, clickbait has reached a different level and is an excellent tool for Internet marketing. This method is popular because the competition is very high, and to stand out somehow it is necessary that your site is chosen.
Using the characteristic features, you can easily create an original title, but the main thing is not to go too far and not reinvent the wheel. All these methods are based on knowledge of psychology and experience.
What is clickbait on YouTube
YouTube is a popular video hosting service not only in Russia but also worldwide. Thousands of videos are uploaded to the Web every day, and everyone wants to be noticed. Here, a concept such as clickbait works great, because among the many videos of the same type, you can hook using a bright, flashy title.
There is a constant war for the attention of readers and viewers in order to get millions of impressions due to the large number of views, and then profit.
But however, this does not mean that you need to write profanity, because services carefully monitor this and can easily block the channel.
Typical headings for the channels are the following phrases:
- This you have not seen before..
- If you watch this video, you will find out a terrible secret ..
- An incredible sight ..
- Have time to see this video!
After reading such phrases, it immediately becomes clear what clickbait on "YouTube" is and not only. In addition to the title, to attract attention, you can use the video cover with bright captions and an interesting picture. Not for nothing that all the professionals in the promotion say: for your video to be noticed, it should be created by those people who understand this. For example, a good designer will make a unique, bright and inviting cover that will attract viewers, which will increase the number of views, and then make a profit.