Website promotion articles or seo-copywriting is considered one of the most effective methods of promotion on the Internet. Depending on whether the site is commercial or informational, it is filled with advertising or informative articles written in order to promote the resource in search results.
Articles for the World Wide Web
An entrepreneur who decides to notify the online public about his business is likely to have to think about how to promote the site with articles. To bring his goal closer, he will have to hire at least two employees - a seo-specialist and a copywriter.
Starting to develop a plan for a future site, a seo-specialist, first of all, studies the topics of a future project and determines which search query each individual text will correspond to.
It is known about two main methods of website promotion articles.
The first is to optimize text content for key search engine queries. Having stopped on it, the optimizer proceeds to compile the semantic core of the future web project.
In the process, the seo-specialist compiles and organizes key phrases and words related to the subject of the site, as well as determines the frequency of requests corresponding to different groups of keys, and decides how he will use the relevant (corresponding to the search results) words of different frequencies.
Search queries are a set of words entered by users of the World Wide Web in the search bar of a browser in the hope of finding information of interest to him. The frequency of search queries is divided into three categories:
- Low This category includes words and phrases that interest less than a thousand people during a calendar month. A low-frequency query typically consists of three to four words.
- Medium. Mid-frequency queries monthly appear in the search engine line more than a thousand, but less than ten thousand times. A midrange query consists of two or three words.
- High. The most popular are search queries that drive more than ten thousand people every month into the search bar. Advancing search results for high-frequency queries (usually one or two words) is very difficult and expensive.
Owners of young sites tend to start promoting using low-frequency queries because of their low competition. Before starting work, the optimizer determines which of the low-frequency keys corresponding to the subject of its website are the most relevant.
The relevance of the text, as you know, is one of the main factors influencing the ranking (increasing the rank of a web project on the Web). The purpose of all these actions is to attract visitors to the site who may be interested in the information published on the site or the advertised commercial offer.
The absence of relevant key phrases in the articles can lead to the fact that search engines simply do not notice the text content. In order for the site promotion and promotion of articles to bring 100% results, each individual text should be thought out and structured. Moreover, this refers not only to structuring for readability. Equally important is the html structure.
When visiting a new article, search robots will first index the content of the TITLE (description of the web page), H1, H2, H3 (heading and subheadings) and strong (bold text fragments) tags, so key phrases should be contained there.
After analyzing the contents of the tags, search engines continue to search for keys throughout the text.
The second common way to promote a site with articles is to place ready-made texts and short links on the pages of so-called donor sites - popular web projects that have already taken their place on the Web.
The topic of donors should be similar to the main theme of the website being promoted.
Promotion of articles: rules for writing texts
Promotional articles provide detailed explanations regarding a selected topic. Each of the articles consists of at least three thousand letters. The information contained in the articles intended for promotion should reflect reality.
The content should be unique and contain no more than three text links consisting of keywords corresponding to the names of the main sections of the advertised site.
Responsibilities of a copywriter
When the site plan is ready, a copywriter is included in the work. The professional duties of a copywriter are not only in the competent compilation of understandable texts with high uniqueness. A specialist in writing unique texts is required to know about the basic principles of all known search engines. Without this knowledge, he will not be able to outline even the outline of an article.
When all the texts are written, they must be placed on the pages of the site, but before that translated into HTML.
What is unique text?
The uniqueness of the content is one of the levers ensuring the safe promotion of the site by articles.
The word "uniqueness" refers to the similarity (measured in percent) of a written article with borrowed texts. The uniqueness of the text can be checked using special recognition programs.
If the results of the check showed that the uniqueness of the text is very high (from 95 to 100%), this means that up to 5 percent matches were found on the Internet (up to 5% plagiarism). With zero uniqueness of the text, we are talking about one hundred percent plagiarism.
Why do you need site promotion articles
Search engines, visiting web pages on which new articles often appear, index them again and again, thereby increasing the rank of the updated page. According to experts, writing interesting articles is the fastest and cheapest way to promote.
The site’s position in the search results depends on many indicators, one of which is the high uniqueness of the texts. The text may be called ideal, the key phrase of which fully corresponds to the search query.
What results can be achieved by regularly publishing articles
The dream of any optimizer is to increase the link mass, without which it is almost impossible to get to the top of search results. Interesting and unique articles posted on the site help the SEO specialist attract new users to the project entrusted to him, and internal links placed in the body of the articles provide readers from page to page.
The task of the copywriter is not only to write a meaningful text and achieve its high uniqueness. He is entrusted with another important mission - to create a positive image of the company-employer.
Optimizer Actions
Before proceeding with the promotion of the site by posting articles, the SEO specialist selects the most suitable keywords for the project and selects the topic that is most relevant and relevant to the project.
Today's optimizers rarely involve copywriters in their work, as they themselves are specialists in composing unique texts. Having written articles intended for promotion, the optimizer determines the choice of third-party sites that he considers most suitable for posting articles.
Having signed up with the owners of the selected web projects, the SEO specialist agrees on cooperation. In particular, on the conditions for posting articles intended for promotion.
How to find a place to post articles
The optimizer can independently search for sites for posting articles, however this lesson takes too much time and effort. The problem was solved with the advent of specialized sites - the so-called content exchanges and links. By registering for one of these web projects, optimizers, in addition to the advertising platforms that interest them, quickly find sites where you can buy places for short anchor links.
It is important to remember that the owners of advertising platforms can make their demands on the content and volume of articles. The duty of the optimizer is to agree in advance and discuss all the nuances of website promotion articles. The rules for future cooperation may be formally approved or oral.
Why exactly articles? Pros and cons of this method
The main advantage of website promotion articles - a good payback. This method is much more effective than buying short links. It was noticed that search engines perceive an article with relevant keywords much more favorably than a link placed in the sidebar.
In addition, a once posted article, in the body of which an advertising link is placed, will constantly attract traffic to the advertiser's project.
Of course, posting an article will cost much more than buying links. However, experienced optimizers prefer to consider the financial situation, as they say, "from a different angle." Buying links will be appropriate if the task of the optimizer is to provide a short-term flow of traffic. If a SEO specialist is aimed at a long-term perspective, then website promotion with articles is a much more profitable and effective procedure.
Cons of the discussed promotion method:
- In most cases, the optimizer, trying to maintain a link balance, is forced to seek the placement of its advertising links on the main page of the donor site. The difficulty lies in the fact that the vast majority of owners of donor projects prefer to place advertising articles so that they are separated from the main page by two or three clicks.
- The owner of the donor site may violate the agreement and delete the advertising article without warning the advertiser. Experienced seo-masters believe that an article that has not lasted at least half a year in an advertising space does not make a profit.
- There are cases when the owner of the donor site overloaded the advertiser's article with their links, reducing the effectiveness of the promotion.