All site owners are faced with the problem of finding good authors. Indeed, in order for the site to successfully develop, you need to constantly fill it with content. But where to get the articles if you yourself don’t want to write at all? Today, there are many services on which authors post ready-made texts, and are also waiting for new orders. We will look into this article where you can order copywriting.
What is copywriting
This concept refers to the service of writing texts for various purposes. It can be advertising articles selling texts, presentations, scripts for video and audio clips, and even slogans. In general, everything that helps to sell or promote a product, service, person, etc.
Writing simple informational articles is also mistakenly called copywriting. But it is not so. It would be more correct to call such activity "webwriting".
There is another area in this area - SEO copywriting. Here authors write articles for website promotion in search engines. The right number of keywords are inserted into the material and certain rules are followed.
Therefore, first of all, the owner of the resource must determine what exactly he wants to receive from the copywriter.
Content Exchanges
The easiest way to find an author is through copywriting exchanges. On each of them there are shops with ready-made articles. It remains only to choose the theme in the interface and a large number of already written material will be available for purchase.
This method has its pros and cons. The advantage is that you do not have to wait until the author writes an article directly for you. Everything is quick here: I bought it, read the text and put it on my resource.
But there is a chance to run into low-quality material, because before buying you will not be able to read the entire text. Only a small excerpt will be available for review. And it is quite possible that you will have to edit the text yourself.
In order not to run into low-quality material, you should pay attention to the author's rating and reviews about him. Ratings are available on almost every exchange, which can be used to judge the experience of a copywriter. It is also worth paying attention to prices. As a rule, the lower they are, the worse the quality of the material.
In addition to stores, copywriting exchanges have the opportunity to place an order for writing text. In this case, the authors themselves will offer their services, and you only need to choose the right person. In this option, the information will be written according to your requirements. If you don’t like the text after writing something, you can always send it for revision.
What exchanges exist
In fact, on the Internet, there are a large number of exchanges. We highlight the most popular:
- Etxt. Hundreds of thousands of customers and contractors work on this exchange. She is one of the most common resources. Prices start at 15 rubles per 1000 characters. Here you have your own store of ready-made content and the ability to place an order yourself. Exchange commission is 10% of the order value. Paid in half by the author and the customer.
- Advego. One of the oldest exchanges on the Runet. It also has an article store and the ability to order copywriting yourself. The cost of 1000 characters starts from 20 rubles.
- "Text.ru". One of the top exchanges. There are always many performers here who are ready to take an order to work. Prices on this exchange start at 40 rubles per 1000.
- CopyLancer Another popular exchange. It also has an article store. The price for 1000 characters starts at 35 rubles.
- TextSale Positioned as a ready-made content store. Cost for 1000 characters starts from 15 rubles.
At the exchanges you can order any type of texts: selling and informational articles, rewriting from the indicated sources, SEO-copywriting and more. In addition, there are exchanges on which the price tag starts from 100 rubles per thousand characters and above. As a rule, these are closed resources, on which professional authors work. Yes, it’s expensive here, but you can get high-quality content.
Forums
At specialized webmasters sites, there is always a theme of job search and copywriting services. Many authors have been working through forums for years. Therefore, in each topic to provide their services, you can find hundreds of reviews. Copywriters can be contacted by phone, skype or mail, which cannot be done on content exchanges.
You can order copywriting from forum masters at a price of 50 to 200 rubles per thousand characters. Due to the high competition, authors charge a moderate price for their work.
When choosing an artist, it is advisable to spend time and read the comments left in the thread by other customers. Conscientious home copywriters usually value their reputation. And this will be seen in the reviews.
Freelance exchanges
Using these services, you can choose a specialist in any field related to remote work: from website development to writing texts. Both professionals and beginners are waiting for orders here. The competence of the author can be checked by rating, reviews and portfolio.
Freelance exchanges include: fl.ru, kwork, work-zilla, freelance.ru, kadrof and others. Each of them has its own structure for submitting orders and a payment system.
Social networks
There are many groups on social networks dedicated to the topic of freelance and copywriting. You can order an article from the authors here by posting an ad in public about the following content: "I am looking for a copywriter." It is advisable to indicate what the text should be written about and set a price. The first offers will fall in just a couple of minutes.
Or you can flip through the group’s news feed, see the created topics, perhaps some author will like it after that.
The disadvantage of finding a specialist in social networks is that there are no guarantees. A lot of time can go into correspondence with the authors, finding out the level of professionalism.
Where else can I order copywriting
By typing in the search engine the corresponding request, you can go to the authors who work independently. Usually these are professionals with an appropriate price tag. On the pages of such copywriters you can familiarize yourself with examples of work, prices, renowned customers and on the basis of this to understand whether it suits you.
You can also look for a copywriter in agencies involved in the creation and promotion of sites. They always have the service of filling your resource with content.
Well, of course, you can ask friends and acquaintances who have their own Internet resources what authors they work with. After all, a proven person in this matter will bring a guaranteed result.
It is important, starting to collaborate with the author, to be able to set the right tasks for him. The final result depends on how clearly the technical task is spelled out and thought out. Experienced copywriters often send a brief with questions themselves, with the help of which they find out the goals of the customer.