The promotion of Internet projects directly depends on the updates of the search results, the results of which consist of additional updates of the Yandex search system, are analyzed, and the final result is expressed in the position taken up by the untwisted resource.
Yandex uses various "robots" (virtual machines that analyze a specific part of the site) to collect information about sites that ultimately transmit the received information for processing to the main server, and already during its update, new positions of sites are determined by specific requests.
What updates do Yandex have?
The promotion and attitude of search engines to the site can be easily assessed by the results of the search engine update, and the process itself in translation from English update means update. Upgrades are divided into four groups, and each of them performs its role in the search system, but together they determine the state of the site, its position in the search results and the attitude of the search system to the project as a whole.
There are 4 types of Yandex updates:
- Updating link mass and content on site pages.
- Update TIC Internet resources.
- Updating the search results of Yandex.
- Yandex site directory upgrade.
Link and text updates of Yandex
The text update occurs simultaneously with the link and transfers the found texts and links to the search database, which determines the place occupied in the search for a specific key request. A text update is a planned action, and if the text is added to the site today, and the update will take place the next day, then a new article will not appear in the search, since the robot that searches for content and links will simply not have time to view the new text. If the owner of the resource adds new content to the site and the speed of getting into the search results is very important, you need to calculate the approximate date of the next update and find out if the robot has time to view the new page.
This type of upgrade on average takes 6 days, but these periods are inconsistent, you won’t be able to check the exact Yandex updates, so you just need to use free services that calculate the approximate update date.
TIC indicators update
The TIC indicator depends on the number of links to the site, as well as the total domain reference (for example: www.help.ru) on other Internet resources, as a result of the analysis of these indicators, the resource is gaining popularity.
Owners of popular resources, endowed with huge indicators of this parameter, diligently monitor its growth and constantly monitor the correct Yandex updates so that their income grows, but if the TCI decreases, the cost of links from their resource will decrease.
You can check the indicators of changes in the TCI in various ways, but the easiest way is to find out the data in the yandex.webmaster panel.
Updating the site's TIC (Citation Index) is an important event for all owners of Internet projects, as this event shows the popularity of the resource among the entire Internet. This event is the least predictable, and if any website optimizer can expect a text update once a week, then this will never happen with the TCI, so you should not even try to guess the date.
Exact search results updates
Each update of the search results changes a lot, and if the resource after the last upgrade got to the first line for a specific request, this does not mean that the next update it will not slip down to 5 or 10 places.
The search update is the most important process during which Yandex fully analyzes the project, uses data from other types of updates (link, text, etc.), scans each site on the cinematic core and gives the search result. The described site analysis process allows the chief to decide which of the sites should be in the first position, and which of them will be in the twenty-fifth by the same request.
Yandex does not hide the update process and, if desired, can notify webmasters about the start of the search results update, for which you just need to configure this action in the site control panel. In addition to the system itself, you can turn to other services that are distributed on the Internet and will notify customers about updating search results, the catalog and other Yandex services free of charge.
Yandex directory update
Yandex has a catalog and allows only selected sites to enter it, and the rest, if they couldn’t get on a free basis, can try to pay, however, even being in the catalog, the resource does not get a big advantage over other projects in getting to the first position.
Search engines divide sites depending on the region where the company is located (that is, a resident of Surgut will not see an organization from Novosibirsk in the first position), but those companies that engage in trade or services throughout Russia contact the Yandex catalog to assign the site several regions of issuance .
For non-commercial projects, getting into the catalog will be important due to the increase in the cost of links from their sites to customer resources and, moreover, will increase the cost of the site upon sale.
If we consider the Yandex sites catalog, then an update is an update of the positions of sites within the catalog system, where the project with the highest TIC score takes the first place, and the rest are smoothly placed in all other positions based on the site citation index.
Methods for determining the Yandex update
There are various services that will show past updates of search results, catalog, TCI, PR in Google and other changes in the operation of search engines for free, but most importantly, they can be notified if the correct Yandex updates have begun.
The update starts at midnight and can be delayed for ten and twenty hours, so you can start checking the positions at least in the morning, and preferably in the late afternoon.
The update system does not work as many Internet users think, for example: on the 1st of the day the search results are updated, but this update takes part in the pages that were found before the 20th of the last month.
What to do after Yandex updates
Any update is a change, and changes are either in the good direction or in the bad, so you need to respond promptly and check how the search engine relates to the project at the moment.
Optimizers remember about their site everything that they do with it: change, delete or add something, and all these changes affect the attitude of the search engine either positively or negatively. Then the optimizer analyzes the changes and decides what to do next: continue actions or change tactics.
Example. The optimizer began to put links from the internal pages of the site to the main page, the Yandex update passed, and as a result, the main page did not reach the first position on the selected request, moreover, the embedded pages began to bring fewer visitors. The optimizer needs to decide: return everything back and choose another method or continue and display the main page of the site in the selected way.
Of course, the correct Yandex updates should be constantly monitored, no matter how it will be done, the main thing is to understand the result and decide how to promote the site further.