SEO copywriting in the broad sense implies professional activity in creating presentation, informative and advertising texts. Typically, such materials are designed to draw attention to the activities of the customer by reaching readers with special keywords. Writing texts is carried out by copywriters specializing in creating articles optimized for placement on the network.
Today, in principle, almost all copywriters write not just informative materials, but also accompany them with correctly included keywords and links, which are necessary for the text to “promote” the site. Casual visitors (not regular readers) can see the material if they find it by their request on the first pages of search engines. To get there a new site is quite difficult. That is why SEO copywriting, which is the most optimal and safest way to promote resources today, is already relevant.
You can find an artist for writing articles on random blogs (the cheapest option), special exchanges, or on authoritative resources that provide such a service. The choice depends on the purpose for which the material is purchased. If you need to promote a simple site on a simple and understandable topic for everyone, then you can get by with cheap content.
If you want to raise the position of a serious resource, which needs not only a move in the search engine index, but also the formation of the image of a reputable enterprise, then you need to act differently. The best option is to order SEO copywriting on a site with a high rating, which is respected by the search engines Google and Yandex, which, in addition to writing, will provide its site for posting material. Quoting from the pages of such resources is able to significantly increase the position of the site many times than hundreds of links from dozens of pages to forums and blogs that are not known to anyone.
Services for writing quality articles and their placement provides FB.ru. More than 150 thousand readers visit the resource daily in search of useful information or certain goods and services. Following the links of advertising articles of customers to their sites, people with much greater confidence in what is offered to buy. Thus, in addition to website promotion, texts help create a resource and a positive image.
High-quality writing of SEO texts is beyond the power of any author. As a rule, good materials are created by experienced copywriters who understand the principles of their creation, taking into account the competent layout of information, optimal formatting and the logical inclusion of keywords and advertising links.
Effective SEO copywriting requires that articles are not only optimized for search engines, but also have a good style, spelling literacy, richness, and sometimes originality.
So, SEO-text is a material characterized by the following parameters:
- search engine optimization;
- uniqueness;
- convenience of perception of information;
- the convincingness and reasoning necessary to induce the reader to the expected activity (purchase of goods, ordering services, etc.);
- full text useful to visitors information.
SEO copywriting is used not only to fill your own sites, but also as advertising materials of high efficiency. Link ranking is an important factor in the promotion of resources. Links placed in texts from which visitors come to the advertised site from resources of a similar subject, have a very beneficial effect on the citation index.
Poor texts may not pass the search engine verification algorithm, which will lead to the loss of the page from the index. This means that the site will lose its visitors and bring the owner less income than it could.