Novice webmasters, as a rule, do not know what an anchor is. When viewed from the side of search engine promotion, anchor is the meaning of a word that is actively used in the text, bringing great productivity in internal and external optimization. Speaking in a clear language, the link anchor helps users quickly understand the text, it is thanks to the anchor that the links get a meaningful look that is understandable to users. Thus, if you are a novice webmaster and want to independently promote your site, then you certainly need to understand what an anchor is.
To begin with, before analyzing in more detail what an anchor is, it should be noted that it refers to the HTML language and is a link text that consists of tags A and / A. Thus, the anchor is an important element in filling the site, where navigation is based primarily on text links.
But still, the largest role is assigned to the anchor when it comes to website promotion. If we consider some internal parameters, then this element is necessary for a clear definition of relevance. In other words, if there is an anchor on a page that contains keywords, then this page will receive a higher degree of relevance.
If we talk about the external promotion of the resource using anchor, then with its help the thematic links are implemented. It is worth noting that the back-link with the highest productivity was counted, it is necessary to place anchors on sites that are similar in theme to yours. It is also important that the anchor contains the key phrase of the page that the link points to.
Varieties of anchors
What is an anchor, we disassembled. Now consider what its varieties are. Today, the following anchors are used to effectively promote sites:
- Direct - this is when a key phrase is used as anchor, which contributes to the promotion of the acceptor page. Direct anchors are often called undiluted.
- Diluted . To give the anchor sheet naturalness, key phrases are used in various word forms or the key phrase is diluted with additional qualifier words. This may be the qualitative characteristics of the goods, the names of cities, the name of the models of goods, and so on.
- Domain. Instead of the passphrase, the URL of the acceptor page or the domain name are sometimes used. Often on the pages of sites you can find the words "here", "here", "here", "click" and other similar ones. These anchors are called natural.
Rules for creating anchors
- First of all, it is necessary to create an anchor of optimal length . It is worth noting that the link, the length of the whole sentence, looks ugly and even ridiculous. The optimal size for anchor is two to five words.
- Anchor should be meaningful , that is, it should give a fairly clear idea of the link.
- Do not forget that the anchor should be appropriate , that is, harmoniously merge with the narration of the entire text. Anchors should have a natural look, be well read, otherwise your key phrase will be definitely defined as "spam."
- You should abandon the "breaking" words , that is, the words of the key phrase should not be divided by unions and prepositions.
And finally ...
From the foregoing, let’s summarize what an anchor is. Anchor text is a description of the link, which is enclosed in the tags a and / a. It is this text that describes the page that the link points to. Anchor links can be either external (lead the user to a third-party resource) or internal (lead the user to another page on the site). Search engines use anchor to rank.