Many Internet users often ask this question: "YAN - what is it?" It turns out that these are uppercase letters from the Yandex advertising network. These words are more familiar to everyone than its abbreviations. Yet YAN - what is it? The Yandex Advertising Network is, as you know, a certain number of sites displaying Yandex. Direct. " YAN ("Yandex") contains various platforms: a website, its versions for smartphones, mobile applications, smart TV.
The Yandex Advertising Network only accepts sites that are most often visited by users. All sites that submit applications in order to join the YAN are thoroughly tested according to the terms of participation. They will never accept you if there is low-quality content and a site that are created just to make money on advertising.
YAN - a confident audience
YAN - what is it? Yandex Advertising Network is a confident audience that you should not doubt. Today, Yandex has 74 million users, and a large number of them are not related to Yandex search users.
What comes out of this? And this can result in a significant increase in audience reach if you place ads on the YAN sites. If you want to understand this in detail, then carefully look at the number of visitors to the Yandex search engine and the visitors to sites participating in YAN.
How Yandex Advertising Network Works
The operation of the Yandex advertising network meets the following requirements:
- Internet advertising is selected by filling a specific page;
- Internet advertising responsible for the search is shown as a result of issuance on sites, and it is tied to the keyword entered by the visitor in the search bar;
- thematic online advertising is shown on the site page as additional information to its content;
- advertising, which is based on user behavior, is selected using technology of behavioral targeting, it depends on the interest of specific users on the site.
On the site of the network member, you can place an advertisement of the Yandex. Direct ". You can also place advertising blocks that are provided by the Yandex. Market. " Owners of sites that are members of the Yandex advertising network receive money for clicking visitors through an advertising link and can watch in real time the number of ad impressions and ad clicks, as well as their income.
Who can join the Yandex advertising network?
Any sites with Russian-speaking users that meet the rules of participation if they have more than 500 visitors per day can join YAN. Also, besides this, sites that were created on the free hosting "Narod.ru" and on other such sites, for example Ucoz, can become participants. But there are exceptions for such sites, they will be accepted only if there is a direct request for technical support of the Yandex advertising network. Unfortunately, it is impossible to automatically add a site that is hosted on a free hosting.
Ways to work with the Yandex Advertising Network
There are three easy ways to work with YAN:
- Create different campaigns with your keywords and ads, because search and topics are different concepts and they are shown according to different criteria. The search is focused on current user requests, and the topic is on the user, his interests and online behavior.
- Decide on the key, because the system itself will determine where, when and to whom your advertisement is interesting, and during a set of words there is no need to set strict restrictions. It is necessary to make an emphasis on word combinations from several words and at the same time be careful with negative keywords and operators. With this, you can select broad phrases and thereby increase your target audience.
It is necessary to add emotions. This is to ensure that your ad is noticed, because it can be placed anywhere. Describe the advantages of your proposals clearly and clearly.
Setting up the Yandex Advertising Network
Probably, many have a question about how to configure YAN. And in order to do this, you first need to go into the strategy settings and select "Independent management for different types of sites", then turn off ads on the search, and set the maximum coverage on the thematic site. Now ads will only be shown on YAN. Setting up a YAN is pretty easy. You can also put restrictions on the daily budget and on the mode of impressions.
After that you can make one more setting. In the item “Settings on thematic sites” you should check the box next to the phrase “Do not take into account user preferences”. If you do not check this box, then your ads will be shown according to the preference of users, and not just keywords. It will be issued on request, which is not in your advertisements.
Total
To place an advertisement on the sites of the Yandex advertising network, you need to remember its main princes, according to which it works, and also take them into account when setting up your advertisement. Based on this, do not forget to select separate campaigns for a thematic site, increase the database of keywords in the texts.
It is also worth remembering about experiments with ad text. With all these functions, you’ll get the most out of YAN you can expect. We hope that after reading the article you will no longer have the question: "YAN - what is it?"