Everyone who has been creating a website for himself personally, or ordering an Internet resource for his company, as well as trying to promote it on the network, knows that choosing a domain for a website is a rather complicated and responsible business. This is due to such a state of affairs in which even a well-created site with a correctly composed semantic core, as well as high-quality and original content, cannot be successful if its owner does not understand the role of the domain. What is a domain in terms of promotion? Of course, an important factor that greatly affects the success, development and traffic of the Internet resource.
The question of what a domain is is the first thing people face when they decide to start their own business on the Internet, which requires registering a site. Having clearly realized the importance of this concept, a novice Internet businessman understands that it is the choice of a good and unique domain, as well as the correct registration of it that are fundamental to success. Among other things, the correct, and made with a certain calculation, domain selection makes life easier for the site owner and webmaster in the future, contributing to the rapid promotion and successful development of the resource.
So what is a domain. A domain (domain name) is a symbolic name that serves the sole purpose of identifying areas - units of administrative autonomies into which the Internet is divided. The work of the common domain name space in the Global Network is provided by the DNS - server of domain names. It is the presence of such a concept as a domain name that makes it possible to implement the addressing of Internet nodes, as well as the network resources that are located on them (e-mail servers, websites, other services) in a form convenient for human perception.
The full domain name corresponds to an inscription of several parts separated by periods - directly the domain name, as well as the names of all domains that are higher in the hierarchy. That is, the domains seem to enter one into the other. For example, the full domain name ru.name.org means that the domain name contains a third level ru, which is included in the second level name, which in turn is included in the upper level org. Ordinary speech most often under the concept of a domain name implies a fully qualified domain name.
A domain zone is a set of names characterized by a certain level. For example, in the zone mysite.org. each third-level name belonging to this domain is included. Examples of such names are name1.mysite.org, name2.mysite.org, etc.
Of course, popular and simple names like www.auto.ru, or www.job.ru bring their owners huge attendance, and besides, they can be very profitably resold.
You need to understand that today there are practically no such names left - the widely used words have long been assigned to certain sites, or are in the possession of businessmen who earn from reselling domain names. At the same time, one should not forget that some of the names belonging to successful Internet giants today are not characterized by melodiousness or correspondence to any widespread use word. Let us recall at least “yandex”, “rambler” or “google” - in fact, words that are not translatable and do not mean anything, which bring, nevertheless, millions of dollars to their owners.
That is why you should not despair in view of the fact that the name that you would like to see will not show off in the address bar, but simply follow simple tips:
1. The name should be unique, and also, very desirable, unlike other
2. Do not use names that are too long
3. If the future site has a geographical affiliation, its domain name should be included in the zone of the state to whose audience the content of the resource is directed.
We hope that the above helped to understand what a domain is and how to choose it correctly.