The most popular fast food restaurant in the world is the McDonald's restaurant. Every day there are a huge number of people who bring huge profits to shareholders. The restaurant chain is spread all over the world, even in our country there are more than five hundred such establishments. It is worth noting that McDonald's is an excellent investment target, because it is almost impossible to burn out here. If a novice entrepreneur wants to develop in the field of fast food and has enough money, you should consider buying a franchise. In this article we will talk about how to open McDonald's in Russia, what difficulties businessmen will have to face, and we will also make an approximate business plan with calculations.
general information
We will not delve deeply into the topic and talk about the history of the formation of this market giant, the object of research in this case is the fast food chain in Russia. Today, there are more than five hundred restaurants. All of them work under the franchising system, which originates from 2012. Until that time, all establishments were managed by the McDonald's LLC company. The Rosinter company was the discoverers of the franchise, whose goal was to open food outlets at airports and train stations.
Now the McDonalds organization is actively engaged in promoting its network through a franchising system. It is planned to raise the level to twenty percent of the total number of franchises in Russia by 2020. When evaluating the profitability and effectiveness of a business, you should not pay attention to disagreements with the United States. The reality is this: the network of institutions is firmly on its feet and has huge demand. It is not easy to open a McDonald's franchise, because, in addition to money, a number of requirements are presented to applicants.
Partnership Benefits
Currently, the investment sphere is actively developing. Even if you do not have enough funds, you can find people willing to invest in a business. Opening a franchise has a lot of advantages compared to creating your own restaurant:
- Brand There are few people who do not know about the most popular network of fast food establishments. Minimum time for promotion will be required, which will greatly facilitate the work.
- Advertising. You will not need to advertise your restaurant, as there is a centralized promotion from the parent company. Franchise franchises open four percent of the revenue for this service.
- Ready-made technology. You will not need to reinvent the wheel. All standards have already been introduced and verified, it is only necessary to ensure the strict implementation of the instructions.
- Training and support. The company is famous for one of the most effective training systems, starting with senior management and ending with ordinary employees.
How much is?
The cost of the franchise changes every year, the dollar exchange rate and other factors affect the price. To date, the entrepreneur will have to pay about three million rubles. The agreement is concluded for twenty years with the possibility of extending cooperation. The system is quite loyal, because you do not need to immediately pay the full amount. It is enough to deposit twenty-five percent, and the remainder in the next seven years.
Among other things, mandatory deductions are established, such as royalties, advertising, etc. The amount of payments depends on the turnover, these are variable costs.
Entrepreneur Requirements
As already noted, opening a McDonald’s franchise in Russia is quite difficult. The company has a number of stringent customer requirements. Confirmation of financial solvency will not be enough, you need to have an impeccable reputation and the necessary experience. The entrepreneur goes through many interviews and, if so, is sent to long-term training.
Consider the requirements for franchisees in more detail:
- successful business experience in the food industry;
- impeccable reputation and credit history;
- competently drawn up business plan confirming a high level of professionalism;
- confirmation of financial viability;
- high degree of sociability, life experience, leadership skill;
- successful completion of all tests and interviews, the ability to leave a positive impression.
A positive decision on the candidate is not enough to open a McDonald's restaurant. The future leader goes on a nine-month course. As an additional motivation, the company requires a ten thousand dollar deposit, which is returned after the course is successfully completed.
The future leader is studying network technology, including the practical development of many stages. In addition, special attention is paid to the marketing policies of McDonald's. A prerequisite is participation in various charity events.
Room requirements
The company's specialists will also evaluate the potential premises for the restaurant. First of all, the throughput is analyzed, the location and throughput is considered an important factor. Only after a positive verdict of specialists can you open McDonald's. What do you need to know about space requirements?
Let's go through the standards: four hundred square meters for the premises, about two thousand square meters for the site. It is worth noting that the sizes may vary depending on the specific situation. The location requirements are high: you need crowded places or the main thoroughfares.
Documentation
How to open McDonald's in your city? First you need to apply for a franchise. This can be done in several ways: through the official website, by sending to e-mail, etc. Most often, businessmen choose the legal form of individual entrepreneur (individual entrepreneur). Registration is very simple, you only need to submit the relevant documents to the tax office, pay fees and fill out an application.
After all the previous steps have been completed, the franchise buyer becomes a member of the McDonald's world organization. If you do not take into account the prestige and the ability to work in one of the most popular restaurant chains, the entrepreneur receives the following advantages:
- Corporate training. McDonald's pays great attention to training.
- Supply and interior. All standards have long been invented and confirmed, a supply chain has been established, and a single uniform for employees.
- Dishes Recipes and cooking technologies worked out. No need to guess the needs of people, the company took care of this.
- Advertising and promotion.
Costs
How to open McDonalds? A business plan, which will reflect all the necessary information, must be drawn up first. Consider the initial investment and monthly expenses.
The acquisition of a franchise will cost three million rubles. Add to this about fifty thousand for paperwork. Buying a room will cost about forty million rubles. The purchase of equipment and a minimum stock of products in the amount of approximately two and a half million rubles. In total, the opening of the institution will need forty-five million fifty thousand rubles.
We must not forget about the average monthly costs, both fixed and variable. The royalties of McDonald's are twelve percent, advertising costs are four percent. In addition, you need to pay five percent of the income to participate in the system. Other expenses are related to groceries, wages of employees, utilities and amount to about one million rubles.
Payback
Above, we talked about how to open McDonald's. Is this a profitable event? We make a payback forecast based on the average flow of visitors and the amount of the check. An average restaurant, as practice shows, with a good level of attendance and the presence of two thousand customers per day pays off in one year.
If the average check is two hundred and fifty rubles, two thousand people pass per day, then the profit is five hundred thousand rubles. It is not difficult to calculate the revenue for the year: it will amount to one hundred eighty million rubles.
All costs for the year will be approximately ninety-five million rubles. In total, it turns out that in the first year of its existence, the restaurant earned a gross profit of eighty-five million rubles.
There are also disadvantages
On the example of already functioning fast food restaurants, one can highlight the disadvantages of buying a franchise. In the capital of our country, quite a lot of such institutions are open. On the map you can see which McDonalds are open in Moscow.
Almost all of them have a good profit, but not a single restaurant could do without difficulties.
So, the disadvantages are:
- Heavy expenses. Not everyone can afford to spend fifty million rubles to create a business. In addition, it takes time to master all the nuances of the company's technology and culture.
- High requirements. Opening an institution is only the beginning of tension in terms of labor. To succeed, you need to invest a lot of energy and be patient.
- Direct dependence on the number of visitors. The restaurant will pay off only in case of high traffic.
- Dependence on needs. Recently, a healthy lifestyle culture has flourished. Revenues will decrease significantly if word of mouth works against the establishment.
Conclusion
Despite the confrontation of external factors, the restaurant business remains a profitable business area. A recognizable and proven brand with an average cost of products will not let the entrepreneur go broke. We talked about how to open McDonald's, now the choice is yours. One thing is for sure: sooner or later this undertaking will certainly give a positive result through hard daily work.