Advertising is a powerful means of marketing promotion and at the same time the most popular. It can be called a tool for managing large masses of people. Being explicit or implicit, intrusive or delicately invading personal space, advertising works with the human subconscious, making you think in a way that is beneficial to the advertiser. The phenomenon has spread rapidly and is currently perceived as universal. Therefore, there is nothing surprising in the fact that just as often advertising products appear on television, radio and other media, they are firmly entrenched in the Internet.
Social networks have invaded our lives also imperceptibly, but much more recently. Oriented to the relationship between people who are far from territorial standards, soon Twitter, VKontakte and Facebook became a place of communication in principle, a means of obtaining information, including news, music, video and films. Advertising simply could not miss such a wide layer of opportunities for captivating the audience. The administration of social networks not only uses marketing moves to their advantage, but also allows its regulars to do, in fact, the same thing. This phenomenon is directly related to advertising in VK groups.
VKontakte communities
Communities "VK", roughly speaking, are a group of people by interests. They are created for various reasons, including for marketing promotion of your product (company, works of art, etc.). Small communities focused on a small number of people either remain functioning in the same form or are closed without promotion. But giant groups, the number of members of which reaches up to a million, are not only a hobby for their administrators, but also work and a real means of earning.
VK groups as a means of earning
Advertising in VK groups is just one of the types of money making in the community. The rest, such as applications and / or lead generation, targeted advertising, offers, also have their advantages and disadvantages.
Recently, VKontakte advertising has evolved along with the development of the most popular social network in the post-Soviet space. While the VK platform was focused not on content, but on users, the promotion was outright spam in the form of links, no more. This species is found now, but is it worth saying that it is practically ineffective? The question arises: "Advertising in VKontakte groups how is it placed correctly?"
The history of the development of advertising in the VK group
The development chronology dwells on 2010 as the introduction of VKontakte and My News microblogging, and in 2011 as the reform of communities, as their new look became available, namely public pages (public). Links were still the limit of advertising in VK groups. This was a redirect to a particular community indirectly or directly.
The year 2012 is characterized by the appearance of reposts (“Tell friends / subscribers”) and feedback, which made it possible to get a greater distribution of advertising, and a bit later there appeared the possibility of fixing posts.
Why all this? Most of the "chips" introduced a certain number of years ago are still in use, offering some, but effectiveness.
The year of the supposed end of the world, in principle, has become very important in terms of advertising on a social network. There was a new opportunity for advertising to be distributed in VKontakte groups, the exchange.
Advertising exchange: opportunities and types
Early exchanges made it possible to work with advertising on various social networks. They exist to this day. In 2013, VK itself also began to conquer this area, starting with the introduction of its own exchange. Of course, the VKontakte exchange works with advertising only on this social network. But it allows you not to use any third-party services.
In addition, the following popular advertising exchanges exist:
- VKTarget;
- VKSerfing;
- SMO-Pult;
- Liked
- VKPrka;
- V-like;
- Smo-fast.
VKTarget
VKTarget allows you to earn money on social networks such as VK, Instagram (Instagram), Facebook (Facebook), Twitter (Twitter) and YouTube (YouTube). Among the possibilities of the exchange is not only advertising in VKontakte groups. Earnings are possible when joining a particular community, completing the order "like / tell friends." Those. You can use not only a group, but also a personal page.
To use the first option, you need to link the account in the group / public. The contractor is given 24 hours to complete the task from the advertiser.
Vkserfing
VKSerfing works exclusively with VKontakte, but not directly, so you will have to deal with interest that is paid to the exchange itself. This is not an innovation of this particular service: everyone has a similar one, with a difference in the amount of interest charged to the user. And if the previous exchange has an advantage in the form of other social networks, then VKSerfing loses to the official VKontakte exchange in this regard.
Advantages of this service:
- the fact that he allows not only communities, but also the performer to work from his personal page;
- the fact that it can be earned with a minimum number of friends / subscribers; True, there is a proportional dependence of earnings on this number.
The same can be said about other services: there are differences in the number of served social networks, features of payment and ordering, but the essence remains the same.
If you need advertising in VKontakte groups, reviews say that it is best to work through the official exchange of this social network.
Official VKontakte Advertising Exchange
The principle of operation of the advertising exchange is simple: the community administrator indicates the amount that he wants to receive for publishing an entry in his public / group. Advertisers using a special interface have the ability to communicate with him and offer their links for promotion. The advantage is that the administrator himself decides on the publication.
The VKontakte administration acts as a guarantor of a fair transaction between the advertiser and the administrator of the community in which the post for promotion is placed. The required amount is immediately reserved on the account of the first and transferred to the second after 24 hours after the publication of the record, provided that the link was not deleted.
The VKontakte advertising exchange also involves the direct placement of links for promotion. It takes into account that:
- participation in the project allows you to independently search for advertisers;
- if the advertiser contacted the administrator through the exchange, advertising bypassing the exchange system is prohibited.
Technical limitations
Those who want to learn how to make an advertisement in VK in a group through an exchange should also remember that:
- Allowed to publish no more than ten messages per day;
- The frequency of publications should be no more than one hour per one placement.
For community administrators
All groups and public pages, whose average monthly total daily reach is more than two hundred thousand people, are entitled to participate in the advertising exchange. If the community meets this requirement, when you open the "Community Management" menu, you can see the additional tab "Advertising Exchange".
If the group / public is not connected to the service, when you open the tab, the function "Connect to the advertising exchange" will be available.
If a group / public is already connected to this service, a window will open in which you can specify the desired cost of publishing an advertising post. The final amount is calculated from the indicated price, commission of twenty percent (the same for all) and VAT (18%).
The cost of publishing an advertising post on a community wall can be changed at any time. The minimum amount is 100 rubles. The maximum is not limited, but it is worth staying within reason so that in the pursuit of profit not to be left without any offers.
The administrator has the opportunity to assign status to his community: applications are accepted or not accepted, that is, is it active on the exchange.
In a special window, you can also specify a comment for the advertiser: which links to the goods / services are preferable to work with (which community according to advertise).
For advertiser
In relation to those whose goal is to place a VKontakte advertisement, that is, to sell it, attracting more customers to the service / product, the following points can be noted.
- The service of advertising on the social network "VK" provides advertisers with a wide coverage of communities offering their services. Using a special interface, you can view the number of subscribers to groups / public pages, the cost of advertising on their walls, and comments on the preference of topics on promoted links. They can be sorted by each of the criteria.
- Technical restrictions of the exchange allow advertising to be noticed: it is guaranteed that the record will remain the first on the community wall for at least an hour, and in a day it will move down no more than ten points.
- To create an advertising record, use the “Advertising” tab; it exists at the bottom of any page of the VKontakte website.
- The effectiveness of an advertising campaign can be tracked using a statistics graph for all posted messages or for some separately.
Advertising in VKontakte groups: how to remove?
While mutual PR of public administrations and advertisers allows profitable cooperation both of the first and second, there is a group of VKontakte users who, to put it mildly, are not happy with this situation.
There are two main ways you can deal with this.
- The first is based on the fact that many advertising posts are built on the principle of "Share a post ...". A community that annoys with advertising needs to be blacklisted. Then go to the tab "Filtering news" and in the properties of the black list, turn off the checkbox "Show copies in News".
- Second. Using online applications or browser extensions that will block unnecessary ads or close posts by the filter principle by “advertising” words.