A leaflet is a printing product on which printed information is located. She can advertise a product, introduce a new company or company, and also offer a variety of services.
Flyers in everyday life
Initially, with their help, people heard news and various political information. Over time, technology and the media reached a high level of development, and leaflets began to be used as advertising.
The design of leaflets is constantly changing and evolving. From the original size of A4 to modern, which is several times smaller. The density was also used different. Thin types of paper have proven their best.
Leaflets can be filled on one or two sides, black and white or color.
Advantages and disadvantages
A significant plus is the cost of the flyers. Due to its small size and low density, the price has dropped significantly. This allows you to print more copies for less money.
A variety of formats also plays a role in the development of this type of printed product. You can put text or a graphic picture on the flyer. This enables the organization to most widely disclose their thoughts on a small area of paper.
Unfortunately, most of the leaflets are thrown away by users after delivery. It depends on many reasons. The most common is incorrect design.
The design of leaflets depends on many factors. To make quality and useful products, you need to determine the nature of the message. There are advertising, image, information leaflets. Most often, products from the first category fall into the hands.
Flyer
It promotes products or services for a specific target audience. It is very widespread and has great versatility. Most often found in mailboxes, at sales, in stores, crowded and busy places.
The design of the flyer primarily depends on the information contained in it. It includes:
- Information about the company or company.
- Advantages of services or products.
- Discounts and promotions.
- Directions for directions or directions.
The more competent and understandable the message, the more likely it is that the flyer will interest the client. It should contain the maximum amount of information.
A leaflet is not enough just to print. In the modern world there is no place that is not occupied by advertising. Therefore, the ordinary and gray leaflet will be lost among similar ones, and will not fulfill its main function.
However, if it is framed extraordinary, it will immediately attract interest from a potential client. Therefore, the design of leaflets must go through a responsible and serious stage of development. This will help to stand out and not replenish the ranks of unclaimed paper products.
Flyer design development
The information contained should be harmonious. Do not use colorful paints. Bright colors attract attention, but their excess will lead to the opposite reaction. Therefore, it is ideal to highlight keywords with bright colors against a calm background. This will give the printed product attractiveness and harmony.
The product should have wide demand, as leaflets are designed for a large audience. It makes no sense to globally distribute goods that are necessary only for a certain layer of society.
Information should be provided with the pictures. They complement each other and attract the attention of a person.
There are several simple and effective rules that will help you to correctly design the leaflets:
- Identify the specific audience for which the flyer is being developed. For different services or professions, a certain advertising style is used.
- The leaflet does not allow the use of a variety of printing methods to attract attention, so the picture should be effective and attractive.
- A stylish and catchy headline will arouse interest in a person, and will not allow him to throw paper into the bin.
- In a small format there should be clear answers to all the basic questions. To clarify them, you must specify the phone number and contact details.
- The flyer should itself provide benefits to the client. For example, upon presentation of a bonus or discount.
A leaflet with a thoughtful design will not be lost among the rest, and will help to add recognition to a product or service. Causing positive feelings, it will turn potential customers into real ones.