Management, whatever it may be, is the process that is necessary to achieve your goals.
Usually it includes several stages: setting goals and planning work, its organization, definition and creation of motivation, control. Strategic management is a process that relies on the
human factor as the foundation for an enterprise or organization. It is focused primarily on the needs of the market (or in other words, consumers) and allows you to flexibly and quickly make the changes necessary to work in accordance with demand. It is strategic management that allows the company to function normally in constantly changing conditions, to be competitive and bring stable profits. Unlike operational, this
type of management allows not only to plan the organization’s work for a long time, but also to make it as successful as possible.
Strategic management of the organization. Subjects and Content
In order for the company to be competitive and profitable in constantly changing conditions, external influences must be taken into account. This is only possible if strategic management combines all labor, organizational and entrepreneurial strategies into a single whole. It is the unification of the line of behavior in all these areas that allows for timely and optimal response to external factors and to predict their impact on production. Based on this, it is possible to understand how exactly strategic management differs from all others, which is its main subject. It:
- problems that depend on external, uncontrolled factors;
- problems directly related to the ultimate (or general) goals of the organization;
- problems and solutions, allowing to reconstruct the structure of the organization in accordance with the ongoing changes.
Actually, strategic management can be called when it clearly answers all three fundamental questions:
- What is the current situation of the enterprise?
- What should it be after the indicated period (1 month, 1 year, etc.)?
- What needs to be done to reach the indicated position at the indicated time?
Strategic enterprise management. Functions and Tasks
To maintain the competitiveness and profitability of the enterprise at any given time, it is necessary that planning be long-term and perform the following functions:
- clearly planned not only the final results, but also the use of certain strategies;
- correctly organized all activities aimed at the implementation of plans;
- coordinated the actions of all employees and departments aimed at fulfilling the strategic tasks set;
- correctly motivated the activities of employees;
- used relevant control methods.
Specialists formulated the tasks that strategic management should solve:
- main: survival in any environment in the long run;
- timely adaptation to constantly changing external conditions;
- search for new opportunities conducive to competitiveness;
- flexibility and readiness for any changes;
- orientation to the human factor is the foundation of everything conceived.