Advertising is a sales engine. For several decades, this phrase has forced marketers to come up with the most incredible slogans, photos and videos that will leave a mark in the memory of buyers and customers. There are many examples when a brand name becomes a household name, and we use phrases of advertising heroes in everyday life. All this becomes possible because the best advertising in the world catches our deepest nerve endings and even after years causes nostalgic feelings.
Why is it needed?
We often associate advertising with something intrusive and inevitable. However, it is essential for commerce to develop in the world. Advertising helps you spot products and services. And all this is necessary to make our life easier. Now for a brand, advertising is a way to gain recognition. It is necessary at every stage of the product adoption process: brand recognition, consideration, purchase, repetition, loyalty and recommendation.
The best TV ads in the world
Since the very first television advertisement appeared (for $ 9 more than 75 years ago), television advertising has grown into an industry worth $ 75 billion a year. Despite the fact that the market share of television has declined as many viewers cut the cord, online advertising has made videos more popular than ever. What unites them?
- They are remembered.
- They catch a glance.
- They call for action.
Great examples are the videos of Coca-Cola, which has been firmly associated for generations with the advent of the New Year, and Nike, whose slogan “Just Do It,” is known in every corner of the world. This is truly the best advertisement in the world with a huge percentage of recognition.
The most creative
In the world of advertising, there is the most important award - "Cannes Lions", which is awarded the best advertising in the world. This year, like several times before, McDonald's became the winner in the nomination for outdoor advertising. Although, if you admit, the graphics are quite simple, but very memorable. The best outdoor advertising of the world in 2018 is a billboard that reads: “The next stop is McDonald's. It's simple, catchy, bright and with an obvious appeal.
Most people have positive reviews about the ads they see on the street because of its unobtrusive nature. Consider the well-designed and presented ad that you saw last night when you were driving home, which made you think, and compare it with that digital ad that would not allow you to easily go to the next page on the website.
Recently, the media option has expanded significantly - mobile billboards. Thanks to their convenient tracking and assistance in the provision of geographic advertising and correlation of sales, they become the next big thing in the marketing industry.
The best social advertising in the world
In the field of social advertising there are also many masterpieces that fulfill their main task - to draw public attention to acute social problems. This, for example, hunger, drunk driving, the problem of violence, bullying of animals and nature, and many others. Such advertising, unlike commercial, is aimed at making people think about more global things than their own comfort.
For any brand it is important to advertise their products in order to achieve maximum sales and have a good space in the minds of their customers. Advertising is very important because it allows you to focus on your ideal customers and maintain trust in them. It helps you increase awareness of your content and increase confidence in your message. This is one of the ways that you can manage and modify it according to your target audience.
As the world becomes more interconnected and global, everyone needs advertisements. 60 years ago, people knew who a blacksmith was, and went to him when his services were needed. Everyone knew who any of the inhabitants of his city was. Today it is not. When we need a service, we go out to find it. That's why Google has ads in their search results. They really help people. And that's why the best advertising in the world helps brands to become popular and memorable for each of us.