A franchise is an opportunity to open a sales outlet with a good name and reputation. You can buy the rights to use the brand from the owner company. This opportunity is used by many entrepreneurs. The franchise of women's clothing is a profitable business for both an experienced and a novice businessman.
A ready-made business allows an entrepreneur to reduce financial and other risks, but you need to fully comply with the requirements of the company that owns the brand and have enough funds to open it. There are Russian women's clothing franchises (Planita is often of interest to businessmen, but the domestic company is not yet ready to work with partners), trademarks from neighboring countries (Belarusian Milavitsa), from China (Monoroom), and so on.
LOVE REPUBLIC
Retail stores of the LOVE REPUBLIC trademark are today in Russia, Ukraine, Armenia, Belarus, Georgia and Kazakhstan. Currently, out of 144 stores, 32 are franchised. The franchise of a women's clothing store allows you to open a retail outlet of a recognizable brand with a loyal target audience. Due to the special business model and the use of ready-made business standards, the entrepreneur minimizes financial risks. The main company provides support to the franchisee at all stages of work, carries out staff training directly in the partner's store. There is free delivery of goods, freedom is provided when choosing products for the sale and installation of the retail value of things.
Partner Requirements
You can place a store in a city with a population of 150 thousand people. Preference is given to central areas. The outlet should be located in a large shopping center. The total area of the store is from 150 sq. M. The franchisee receives a ready-made business plan, assistance in forming an assortment of goods, training and support for the merchandiser, and advice on organizing company trade in the store. An architectural project is developed free of charge for a partner, all work on opening a retail outlet is coordinated, the store is included in a single LOVE REPUBLIC loyalty program and is provided with mock-ups and instructions for outdoor, video and audio advertising, seasonal promotions.
A franchisee should have the financial ability to open a business, rent or acquire a retail space that meets the requirements of the company, be prepared to follow company standards. In addition, knowledge of the local market and experience working with franchises will be useful to a novice entrepreneur (a significant advantage over other candidates, because owners care about the reputation of the brand). Entrance fee, royalties and other current payments are absent. Investments in opening a business will amount to approximately 6.5-9 million rubles.
Milavitsa
Milavitsa is a well-known lingerie brand from Belarus. The first company store was opened in 1992, and today there are more than 600 outlets in 23 countries. The Milavitsa lingerie store is even in South Africa. Franchising network is developing very actively. The franchise of women's clothing, which is liked by millions of women, is distinguished by beauty and quality, satisfies the tastes of customers, and brings profit to many business owners. Stable high demand and sales are provided by the work of underwear stores in the middle price category.
Requirements and owner assistance
According to the franchise of women's clothing, you can open a company store in a city with a population of 100,000 or more. In large cities, it would be more appropriate to create networks with the expectation of: one store per 100 thousand inhabitants. The area of the trading floor should be from 40 to 90 square meters. m. Shops can only be located in shopping centers on the first or second floor in places of transport connections, heavy traffic and preferably on the main streets.
Partners are provided with assistance in choosing a location for the store, and the necessary investments and the payback period of the project are calculated. A sketch of the outlet is being developed with the layout of the room, zoning, a sketch of the sign, the plan for the repair. the cost of producing promotional materials is partially compensated. The Milavitsa company provides training for the personnel of the outlet, gives recommendations on the placement of goods and the formation of the first order, provides information materials and recommendations on promotions. Franchisees need to have 20-25 thousand euros of investment. On average, a store pays off in 24 months.
“I'll be Mom”
A network of clothing stores, underwear and accessories for expectant mothers and nursing women. The first store was opened in 2006 in St. Petersburg, and in 2010 the first outlet opened under the franchising system. At the moment, in the chain of stores 107 own points and 11 are working on a franchise. All stores are decorated in the same style, are located in large centers of trade and entertainment, are guided by the uniform network standards.
Payback, requirements and opportunities
The payback period for this franchise of women's clothing is 12 to 18 months. Royalties, entry fee and advertising share are absent, and from the side of the company-owner comprehensive assistance is offered to the novice businessman. In addition, a full package of documents is provided that regulates the processes of conducting trade that ensure work efficiency. The company has its own design department, producing two collections a year, its own brands and the opportunity to sell goods with a high margin. All partners have a single loyalty program.
A potential partner must be an officially registered legal entity, have the means to open a business (own or borrowed), comply with the rules and standards established by the owner company, pay for prepaid goods and delivery to the regions from the city of St. Petersburg. Opening a store requires 650 thousand rubles. Today it is one of the most inexpensive franchises for women's clothing.
Monoroom
A franchise of women's clothing from China can be purchased on fairly favorable terms. The cost of opening a store will be about 600 thousand rubles. There are no royalties and other contributions to the company-owner, and the payback period of the project is 5-6 months. Network objects are already represented in Russia. Currently, ten franchised stores and three of their own are open. The only requirement for a potential partner is the presence of a retail space in the ownership or under a long-term lease agreement (30-80 sq. M).
Fler-o-fler
The Russian company carries out a full cycle of clothing production: from the development of models and sketches to the sale of the finished product to the final consumer. So this is a franchise of women's clothing made in Russia. Shoppers are offered an exquisite style at an attractive price. Clothing is intended for a wide target audience: women from 25 years old. To acquire a franchise, you need from 500 thousand rubles of investment. Payback period is from 12 to 14 months. Royalties and other regular royalties to trademark owners are missing.
Concept club
A chain of youth women's clothing stores is currently operating in 47 regions of the Russian Federation. The company carries out a full production cycle. To open a outlet, investments from 1.35 million to 2.1 million rubles are needed. The payback period is 1.5 years. The preference is given to regions outside the Russian Federation, but owners also consider candidates who fully comply with the requirements and wish to open a store in Russia (preferably in cities where the brand is not yet represented).