In order to benefit from the promotion, you need to understand the principle of its work. And also consider all the intricacies of stimulation. Let's start with the main thing.
Promotion: what is it
The basis for the survival of any company is its competitiveness. But in order for its position in the world and national market to be stable, it is necessary to carry out thorough work on the characteristics of the goods, economic conditions of production, and also marketing of products. This is painstaking and hard work, but it is necessary for success. If the product is of high quality, and production is established from the beginning to the very end, then the question is the problem of marketing the product itself. In order for the market position of the company to always remain on top, it is necessary to conduct sales promotion. Speaking in plain language, conduct a company promotion.
Promotion. Sales promotion goals
One of the most important secrets of a successful business is promotion. What is it, you can say in just a few words. This term came from the English language - promotion, the translation is quite simple - promotion, promotion promotion. Thanks to sales promotion , demand for goods is growing, the number of potential customers is increasing, and information on the benefits of products is increasing several times. The most important rule of successful promotion is to improve everything related to the product. It is necessary to stimulate the client so that he remains satisfied after talking with a company representative and does not experience negative emotions in relation to the brand. It is important to take into account the specifics of the tasks when promoting sales. For example, the distribution of free samples attracts a “one-time client”, but consulting communication often leads to long-term and mutually beneficial relationships. It is very important to try all the time to stimulate consumers, sellers, as well as business partners.
The role of advertising in improving sales
Promotion - what is it? First of all, promotion is success! But in order to bring it to life, you should understand what methods are better to carry out improvements. Most executives, first of all, value spending on stimulating the sphere of trade. And at the very least, they are calculating the costs of encouraging consumers. Most often, the smallest balance is spent on creating advertising. She always plays the maximum role in shaping customer needs. Many do not focus on this and fail. Companies that practice attracting mass daily discounts run the risk of being left without a larger share of regular customers. This is due to the fact that a typical buyer is used to purchasing goods during certain periods of a discount on it. But advertising only raises the level of trust in the advertised products. We can conclude that it is advertising that increases the level of preference for a particular brand of product. It should be noted that poor-quality advertising promotion is a translation of time and money.
Customer incentive
There are several means of stimulating the consumer. The most effective thing you can do is let the customer feel the quality of the product. To do this, you must offer him to use a free sample. Such “probes” can not only be handed out at points of sale, but also use the services of the media, attaching goods to the newspaper, use the mailing list and many other options. In the same way, you can distribute special flyers that will guarantee an instant discount on the purchase of goods. The discount for the next purchase is also quite a significant stimulation. Buying goods, the customer receives a favorable discount on subsequent purchases in this network. Special draws and promotions. When purchasing goods, the buyer fills out a questionnaire that participates in the drawing of a ticket or any other award. Fairly profitable promotion. The action always attracts the maximum number of people. And a few more useful options: warranty cards, goods at a discounted price, a demonstration of the company's products. All these types of customer stimulation together with the advertising load give good results. Approximately 24 percent success.
Trade promotion
It is in this area of promotion that the leaders of large companies invest the maximum amount. There are 4 reasons for this to be known. In the first place is the conviction of wholesale and retail sellers to take the goods into circulation. Indeed, thanks to high competition, manufacturers make considerable concessions and offer discounts, cash payments , and the possibility of returning unclaimed goods as additional stimulation. The second place is occupied by large deliveries to points of sale. Most manufacturers are sure that the larger the quantity of goods, the better its turnover. The encouragement of sellers in retail chains takes an honorable third place in the promotion of trade. And the last one is the promotion of sales agents. Often, a lot of competition pushes the manufacturer for additional discounts, so that promotions are more often held at points.
Promotion - what is it? The answer is simple: it is hard and laborious work that brings a generous result. First of all, a happy consumer! After all, all incentive points are aimed only at making the client feel significant and important!