SEO optimization is a complex concept, but in practice it is a whole range of activities that affect not only a specific site, but also many other tools located on the global Internet. Website page optimization is one of those components, without which it is impossible to conduct search engine optimization. Moreover, it is the starting point for any kind of optimization at present.
For most beginners, SEO-optimization of a web site seems to be something cumbersome and complicated. But in practice, even the most seasoned optimizers do extremely simple things in the course of work. The optimization of the site’s pages itself consists of the following steps:
- Defining a site niche, that is, a category to which you can
attribute a specific resource. This is necessary to identify, on the one hand, search queries that match this category of sites, and on the other hand, to determine the degree to which a given site matches such search queries. - Determining how much the site’s content matches the semantics of those search queries, or, in other words, how the context of the keywords (read search queries) fits into the niche in which the site is located and within which it is moving to the top.
- Identification of technical “voids” that could be filled with benefit. In this case, we are talking about those places in HTML-pages where you can match the theme of the site.
- Add keywords where they will be relevant. In addition, in this part, the optimization of the site’s pages has the specifics that really require some basic knowledge of the markup language and the skills to use it.
The points mentioned above constitute the starting point from which the promotion of the site, optimization, SEO-competition, if you like, begin. Competition here is not just appropriate, it is necessary: experienced optimizers always look for competitors and monitor how they optimize the pages of the site, what positions they have in the search engines.
Everything said so far corresponds to the stage of collecting information and compiling a “picture”, with the help of which the real optimization of the site’s pages will be carried out. Expressed in a formal language, optimization is a set of measures leading to a change in the text content of a site, internal linking, as well as optimization of page content at the markup language level.
However, it should be said that this is not a one-time procedure. The fact is that not even the most experienced specialist will ever be able to say what needs to be done regarding this site so that the optimization is successful immediately. Therefore, many experts always use step-by-step selection of the optimal set of text content, links with keys and various attributes to links, multimedia elements of pages and their meta tags. Such a “vinaigrette” of internal website optimization components is determined by trial and error, during which it is constantly compared with the same competitors' products. As a rule, optimization tasks are considered to be achieved when the content looks relevant to those search queries that are relevant to the content of this site.