Today it is impossible to imagine a business without advertising. The more thoughtful the advertisement, the more precisely the advertising strategy is developed , the higher the income and the more successful the business. Unfortunately, not all entrepreneurs understand this, and therefore often spare money to promote information about themselves, or are engaged in the promotion of their own.
Remember the proverb about a mean who pays more than once? Saving on propaganda and promotion often leads to losses. Therefore, remember:
an advertisement, as a matter of fact, should be developed by a specialist and the entire advertising strategy. I am not saying that this cannot be learned. Can! And it is necessary! For those who want to add fame to their online business, here are some proven tips.
Add an ad to the Internet. It is expensive?
This is the question most often asked by newcomers who first encountered online advertising. The answer is: it's not just inexpensive. On the Web you can place an ad for free. To do this, type “Message Boards” in the search engine, and then simply fill out the proposed forms. A first grader can handle such a job. It’s much more difficult to write the right advertisement, which can cause interest and response of potential customers. To do this, you need to know certain requirements and rules. Non-compliance with them will leave unnoticed news of even the most profitable or exotic business.
How to write an ad
It is enough to observe only five rules to get a return on the material posted on the Web.
- Any ad should have a headline that includes keywords. Keyword keywords are words by which people most often look for what they need. Yandex usually stands out in special bold type. Keys should correspond to the most popular queries, which can be found in the statistics of keywords. Example. You can start the advertisement with the phrase "selling cafe tables." Visitors sent such a request only 144 times. The request “Sell table” was interested in 6058 people.
- The same or similar keyword should be repeated several times in the ad itself. Their options can also be found in query statistics. What am I talking about? For example, Petersburg-St. Petersburg-Sp.-B , etc.
- If you decide to place an advertisement about yourself or your company, be sure to fill out all the necessary forms (for example, a business card), leave all the contact details. This is necessary so that your potential client can quickly obtain reliable information and verify it. In addition, announcements with a filled business card are published above the rest, highlighted on a map in a separate color.
- Use prompting words (this technique is called Call to action). Do not pour water, write effectively, so that the client wants to call or come instantly. (Call right now! Come and get a discount! Etc.)
- Use the services of compliance operators to make your ad as accessible as possible to a wide audience.
- If, despite all efforts, you cannot master the science of writing ads, hire a specialist: the cost of it will pay off quickly, and your business will become more profitable.