Today, society is at the very top of its development. Humanity has a certain store of knowledge and skills that has been acquired over many centuries, as well as certain goals that should be sought. In the XXI century, people have become a single biological organism, working exclusively in their interests. By its actions, this complex biological “monster” creates a bunch of additional systems: social, technogenic, geopolitical, information, etc. However, there are no difficulties in our world. The sharp evolution has forced humanity and each individual person to believe in their omnipotence. We consider ourselves enlightened in all matters, forgetting that knowledge is given only in the process of constant self-improvement. Thus, humanity does not want to go any further. In the process of combating such “unwillingness”, people invented a very useful intangible thing - an incentive.
Incentive and stimulation is ...?
Concepts such as stimulus and stimulation are related in nature. They have a lot of definitions and interpretations, but from this the main tasks of incentives do not change. This intangible item was created in order to interest a person on the path of his further progress. It has long been proven that people work better when they have an interest in this work. Here we should understand the fact that the stimulus itself is intangible, but the form in which it will be expressed can be any. For example, the production of something will happen much faster if the workers know what kind of speed the bonus awaits them. There is an incentive as an additional context, expressed in the form of additional earnings.
So, we figured out the concept. Based on the facts obtained, we can say that stimulation is a process of direct influence on a person, a kind of pushing him to something. But the term can be used not only to explain the influence exclusively on a person. The stimulation process can take place in the economy, politics, medicine and other industries. Moreover, the impact on humans will not always take place.
Sales promotion
Consider one very good example, which is proved by the fact that with the help of stimuli one can influence not only a person. Take the economic industry, namely the sales area.
Any production is based on the ultimate goal - the sale of their goods. It happens that this process is difficult to crank out, so they resort to radical methods. Sales promotion is a series of special marketing activities, the purpose of which is the sale of goods. They are used at all stages of preparation, creation and sale of goods to accelerate the whole process as a whole. In other words, sales promotion is an influence not on a person, but on a process.
Types of sales promotion
Marketing science has evolved so much in our time that many systems created by it have a number of their own types. From one science, a large number of necessary disciplines stand out. Thus, we can distinguish the characteristic types of sales promotion, for example:
- Discounts.
- Providing samples of new products is absolutely free.
- Promotions and sweepstakes.
- Transactions with companies involved in sales.
- Gifts and other promotions.
Such an extensive list of species makes sales promotion a completely independent industry, which cannot be included in the general classification of intangible and material incentives.
How else do incentives affect a person?
All of them can be divided into two main groups: tangible and intangible. In this case, we take as a basis only those that directly affect a person and his consciousness. It was previously indicated that stimulation is a process whose goal is the ultimate idea in a person’s head. It will allow him to move on and conquer new horizons of his development.
But ideas never arise on their own. They need to be created through motivation. It is easy to guess that material incentive is a product of the use of material incentives to create ideas, motivation in a person’s head. In addition, this term has a more detailed definition. The essence of the process is based on a person’s desire to receive the greatest possible profit and high remuneration for his work. Stimulation itself is carried out using the forms and methods of the material form. Everything lies precisely in the financial - first of all - people's interest. Based on the foregoing, we can conclude that material stimulation is the impact on a person by influencing his natural interest in personal profit using material forms and methods.
It should be noted that the process presented above is a complex system. However, there is such a thing as economic incentive. It is broader and uses completely different resources in the process of influencing a person.
What does economic incentive include?
Before talking about economic incentives and its components, it should be understood that incentives can be used by almost anyone. In this case, the purpose of such use is not important. The main thing is that the end result live up to its expectations. As mentioned earlier, material incentive is not a key set of forms and methods of influence. The thing is that material incentives are constituent elements of the economic system, so they will be included in that array of methods and forms of influence, which is called economic stimulation. This type of exposure is a completely different level. Economic methods make it possible to predict and program the behavior of buyers and producers so that their actions are carried out in the desired way. This effect is achieved through the use of material incentives, or motivators, as they are commonly called.
Economic incentives are possible, and they are often used, but at the government level. It can also be used by huge corporations, the budget of which can withstand all kinds of manipulations, losses and drastic changes.
As for the states, they use the method of economic incentives to organize labor in the country. This is due to one simple formula: the higher the level of employment, the higher the wealth of the population, and therefore, the state will have a demand for manufactured goods.
Why use labor incentives, and how does it affect production?
Many years ago, people noticed that production moves only if workers are interested in the positive results of their work. This observation was not in vain. And with the advent of the new millennium, practically all companies began to carry out labor stimulation. This is a process that involves many aspects. All of them help to influence employees or workers so that they perform their functions as productively as possible.
Wealth
This process can be used with the help of intangible and material incentives, although the latter are most often used. Labor motivation is an important marketing move of the internal type. The future of the company or enterprise will depend on the success of its implementation. There is a small list of tools that help stimulate workers, namely:
- Money.
- Self-development.
- Career.
- Convenient work schedule.
- The good-natured attitude of the authorities.
Intangible Incentives
The main core that governs the use of all intangible incentives is social stimulation. This concept is the most complex and dynamic. In the process of studying it, scientists did not come to a common opinion according to the intangible nature of this process. The thing is that social stimulation is aimed at relations between people. The essence of the theory is that it “works” on the basis of deep trust. All previous types of stimulation directed their action to each person individually. In this sense, social stimulation wins in many respects, as it is based on the psychological connection between people.
Total
So, the article examined various forms of the stimulation process, as well as the tangible and intangible benefits that are used. With the help of incentives and stimulation, you can influence a person, thereby causing him motivation, which helps to move on and conquer new horizons.