What is traffic? Translated from English, literally - street traffic. This is the amount of data expressed in kilobytes passing through the server for a specified period of time. Internet traffic, in other words, is traffic.
The attractiveness of a particular site or section for an advertiser depends very much on the number of visitors for a given unit of time. How to determine site traffic? For this, there is an indicator of the number of unique visitors per day. There is also an indicator for the day, month, etc.
What is traffic? These are, in simple words, site visitors. Usually webmasters calculate daily traffic. What is it for? It can be used for profit. Visitor traffic is often the main source of income on various sites, along with the sale of articles and links.
Let's talk further about what traffic is and what types of traffic are. Target and non-target traffic.
If a visitor searches through a search engine for the phrase (for example) “play poker online” and gets to your site that offers registration in poker rooms - this is an example of targeted traffic.
An example of a non-target is visitors coming from various exchanges as a result of traffic exchanges.
The conclusion suggests itself that targeted traffic is the most profitable and desirable traffic. Earnings are directly related to the number of visitors, and therefore attendance (and also registration) plays a crucial role here.
Internet traffic is considered to be of high quality if a hundred visits account for at least a couple of product sales (or two or three registrations). Poor traffic is when no sales are registered for the hundredth visit.
If the site has at least some traffic, then put in moderately on it any advertising materials: banners, reviews, blogs, etc.
Attraction of traffic, methods:
1. Optimization for SEO - (this, you can say, is the whole science of attracting traffic from various search engines (Google, Yandex, etc.). The point is this: you need to break into the top ten search engines for certain key queries. So you will begin Attract various visitors to your resource.
How to do it?
First you need to choose a topic for writing texts, then pick up one keyword (low-frequency) that matches the topic, and on which we will move on. We analyze competitors according to our selected keyword. After we begin to write the text with adjustment for our competitors. Next, we analyze the written text for relevance and bring it to perfection. And finally - the publication!
Internal optimization - text is written, optimized for a specific key request. Next, they analyze possible competitors and try to surpass them, link, conduct relevance analysis. If after all the work done there are no top ten, then it is necessary to proceed to the optimization of the external, i.e. insert links with the necessary anchors.
2. Optimization of SMO (for social networks). This set of specific measures is specifically aimed at attracting traffic through various social communities.
CEO is still better - once you do it, and the traffic will go on its own, and the QS needs to be constantly redone to more fully attract traffic. There are five rules for SMO traffic:
- maintain link popularity - everything must be done to make it interesting to link to your site on social networks;
- simplify adding a site to xml - feeds, social networks and forums;
- encourage referring to you;
- export and import of content promotion using links to the original source;
- Encourage users of your content.
So we figured out what traffic is and how to increase it.