Each company has its own brand, which should contain the essence of the organization, its goals, mission. The combination of all this is a logo. You can create it using graphics programs. This article will reveal some secrets that help to develop the most successful logo. You can do it yourself in Adobe Photoshop ("Photoshop").
The logo is needed so that the buyer can highlight in his mind the goods of a particular company. According to psychologists, the visual information of a trademark influences a person’s decision making. She communicates the essence of the business and emphasizes the image of the company.
Now let's figure out how to create a company logo . First of all, you should think about the idea of ​​such a symbol, because it is created once and for all. Otherwise, the buyer will consider the organization unstable and lose trust in it. To have an idea of ​​the logo, you can consider trademarks on products in the supermarket or on those that are at home. For a more successful result, it is necessary to specifically establish the type of activity of the company and study its environment, explore competitors: identify their strengths that the logo will contain. It must be created taking into account the following requirements:
- conciseness;
- clarity (simplicity);
- quality (when resizing, style is not lost);
- in a monophonic color scheme, its semantic meaning is not lost.
Now you can sketch several options that can push for new ideas. After that, responsible creative work on the design begins: the form of the text, a combination of colors and various details that the logo may contain.
You can create this trade symbol with the help of modern graphic programs. For example, using Corel Draw or Adobe Photoshop. They allow you to approach this critical procedure with maximum convenience and provide room for the realization of the imagination of developers. Let's look at the instructions on how to create a logo in Photoshop (Adobe Photoshop).
Step number 1. Run the program.
Step number 2. Open a new document. To do this, click "Create" in the "File" menu and select the size of the future page - 400x200 or 600x200. The extension should be specified 72, set a transparent background and write the file name.
Step number 3. In the toolbar, click on "text" (the letter "T") and select "Horizontal text."
Step number 4. On the panel with a choice of fonts, we set the type we like, bold. Please note that when writing Russian text, not all options work. Size - 12 pt.
Step number 5. Now write the text of the logo. Then we click on the “Text” tool and with the help of “Move” (the pointer with the cross-shaped arrow), we move the inscription to a convenient position.
Step number 6. You can change the color of the letters. To do this, click on the "Text" and highlight the cursor with what was written. Then, from the color palette in the “Swatches” tab, select the option you like most. If the choice does not suit you, then you can choose the shade yourself. To do this, click on the square with the reflected color under the vertical toolbar.
Step number 7. Lettering style. You can make the text voluminous or with internal glow, give it a shadow at any angle. You can apply texture, gloss, and gradient. To do this, in the right panel in the “Layers” tab, double-click on the layer on which the text is located.
Step number 7. If desired, you can make a curved logo. The following action will help to create an inscription in the shape of an arc or to give a bulge: click on the “Text” tool, find the “Creates deformed text” tool (the letter “T” above the arc) in the upper panel and select any shape you like in the window that opens.
Step number 8. We crop the extra fields using the combination “Image” - “Trimming”. In this case, the "Move" tool should be installed.
Step number 9. Save the document: “File” - “Save As”.
You can add a shape using the Rectangle tool (right-click to select a circle, oval or rectangle), paint over the shape using the Fill tool. The Style section on the top toolbar allows you to make a believable button. If you want to really form a nice logo.
Each logo is created individually for the enterprise, so copying it is strictly prohibited. A successfully designed sign inspires confidence in customers and creates a positive attitude.