According to reviews of the European Legal Service, you can easily understand what this company is. The scope of this company is the provision of legal services primarily in the post-Soviet states (Russia, Belarus, Kazakhstan, Georgia, Armenia, Azerbaijan, Ukraine). Consultations are carried out remotely; online company provides assistance in legal matters to individuals and corporate clients.
How it all began: lawyer insurance
The first reviews of the European Legal Service date back to 2007 - it is from this moment that the history of the existence of an online firm originates. However, the prerequisites for the creation of a company that provides consulting support to customers over the phone arose a little earlier.
The predecessor of the European Legal Service is the German legal emergency ambulance hotline. This remote office specialized in interacting with the Russian-speaking population of Germany. According to some reports, at that time several million people from the USSR lived on the territory of the country, therefore, in Germany they strove to create an additional service in order to provide legal assistance accessible to everyone.
The Germans were one of the first to introduce the institution of bar insurance in their company, which is now popular in many civilized countries. The essence of this service was as follows: upon the occurrence of an insured event, insurance began to work from the actual moment of the accident. In addition to lawyer insurance was a telephone line. At the other end of the line, experienced legal consultants helped solve legal problems immediately after unforeseen situations.
After some time has passed since the start of the company’s work, its management came to the conclusion that the company has become much less likely to pay insurance amounts. In their opinion, the reason was hidden in the work of the telephone line, with the help of which customers were able to solve a lot of complex issues right on the spot and not bother with the courts, collecting certificates, documents, writing applications, etc. Thus, customers saved their time, money and nerves, and insurers acquired considerable financial benefits. Over time, this service was singled out as an independent product due to the impressive prospects of sales growth and profit.
Company founder
The initiator of the creation of the company is Sergey Sergeevich Bekrenev. The “European Legal Service” arose as a result of a seemingly banal bureaucratic procedure in the tax office. Bekrenev lost a lot of time in an attempt to pay tax after the sale of a personal car. This angered him so much that he decided to develop a unique project, which later became the European Legal Service.
Initially, Sergey Bekrenev wanted only one thing - so that everyone could quickly get qualified telephone advice on a matter. Thus, an online firm was established. Now she advises clients in all areas of law.
Bekrenev Legal Service has become the author of a unique project of its kind, the All-Russian Legal Dictation, which is held annually by analogy with the Total Dictation in Russian. The purpose of this event is to identify the most vulnerable topics in the field of legal literacy of the population and make appropriate proposals to public authorities to work in this direction. In addition, the European Legal Service periodically organizes days of free legal assistance for citizens and takes part in various social projects, which fully reflects the president’s position, which is: “Our company makes the world a better place.”
Success and achievement
In 2007, the European Legal Service had no competitors. Today, the situation looks different - there are many similar firms in Russia. The head office of the company is located in Moscow, two more - in Blagoveshchensk and Krasnodar. The European Legal Service continues to provide a wide range of legal services to individuals and organizations from the Russian Federation. There are also its representative offices in Armenia, Ukraine, Kazakhstan and other states that were part of the USSR.
Turning to the European Legal Service in Moscow, there is no doubt that the consultant will help you find the answer to any question that arises in the field of law. In addition, the company provides its services remotely and around the clock, using several communication channels: telephone hotline, instant messengers, email, online chat. You can also ask specialists a question through your personal account on the official website. Today, the company employs more than 170 people. All lawyers have vast experience working in various legal fields.
Since 2014, the online legal service has repeatedly been awarded the title of “Attractive Employer” according to the Superjob Internet service. According to the results of 2015, the company was awarded the second place in the industry rating Pravo.RU-300 in terms of the number of qualified lawyers. In addition, the company is in the TOP 50 largest legal centers in Russia in terms of income.
At the moment, the legal service is the sole winner of the award for the implementation and use of the knowledge management system. This award is a proof that the company is confidently moving towards its goals and fulfilling its plans. The main goal set by the company by its president, Sergey Bekrenev, is to create artificial legal intelligence, which in terms of information would not be inferior to the knowledge of hundreds of lawyers.
Every year, the online service provides several million legal advice on any legal industry. In total, the client base of the company is about seven hundred thousand individuals.
Business partners
The online service is the first law firm in the Russian Federation to become an official partner of the Russian Bar Association. The cooperation agreement has been in force since 2013. In addition, LLC European Legal Service acquired many partners represented by reputable financial organizations and Russian banks (PJSC Sberbank of Russia, Pochta Bank, Promsvyazbank, Bank Ugra, VTB, Vostochny, Vostochny Tinkoff ”and others), leading representatives of the insurance market (“ BIN Insurance ”,“ Alfa Insurance ”).
In November last year, the online service launched a new project in conjunction with PJSC Sberbank. It is called “Personal Lawyer” and involves the provision of legal assistance to bank customers. In addition, according to the results of 2017, the Skolkovo Law Firm was awarded the prize for best results for automating the process of legal advice. The online service is often called the best partner for financial institutions.
Additional Internet Applications
Five years after the opening, the company uploaded the cloud of legal information Legal Cloud, which contains millions of client cases and case-studies, into the network. In addition, Legal Cloud includes an option that provides the opportunity for any Russian to check the personal legal field. The function is called Nostradamus. You can also use the Thesaurus service, which allows anyone who wants to understand this or that situation from the point of view of legality, find for themselves an answer to a question of interest among existing precedents with ready-made solutions from the Nostradamus module.
The development of innovative products did not end there. In 2016, the company expanded the Legal Tech platform by inviting its clients to use the help of a robot lawyer. So far this option is available only to Telegram users, but in the near future the company plans to provide additional access to the robot. The program is based on the Knowledge Base, which contains about 4 million solved cases on legal issues. So far, the consultant robot has been helping clients in four legal sectors.
Collaboration with sports organizations
The company is a strategic partner of the Russian Football Premier League. In addition, the legal service has cooperation agreements with leading domestic clubs Zenit (St. Petersburg) and Crystal (St. Petersburg). Among other partners, it is worth noting the capital's hockey clubs, community of fans, student football players, etc.
During the European Football Championship in France, which took place two years ago, massive violations of law and order were recorded, and Russian fans were also participants. According to reviews, the European Legal Service provided advisory support to compatriots in custody.
From that moment, the online company began to develop another area - the constant legal support of fans, creating a program called "Stadium - our common home." The project is implemented with the participation of the Russian Football Premier League and is recognized as one of the best social projects in our country. There is also a multilingual fan group support center for reference, information and legal issues, which allows each visitor to matches that take place in Russia to take advantage of free legal advice by contacting the company's call center operator.
Apparently, the legal service continues to bet on the implementation of successful projects with sports organizations. The “Hot Line” for fans has once again successfully established itself at the matches of the World Cup in 2018.
Advocate - what is it?
According to a number of studies conducted by the marketing department of the company, it was found that the occurrence of nine out of ten insured events could have been avoided if clients had the opportunity to consult with a lawyer in a timely manner. During the first two years, the legal online service went through a period of adaptation to world standards of service level. As soon as the functionality of the company was brought into full compliance with a number of requirements, the company began to provide services in the open market.

To promote legal services, another company was created that was developing in parallel with the process of establishing the “European Legal Service”. "Advocard" was a service that at first provided assistance exclusively to private clients. Having tried various sales mechanisms and models in the process of work, the management decided to implement the MLM system. Judging by the reviews of the European Legal Service, this model is ideally suited to the format of the company. Today the company has an impressive number of regular customers who use the service. People turn here around the clock for legal assistance on a subscription basis - this was what Sergey Bekrenev initially sought.
As the business grew and developed, new representative offices were opened. In particular, in 2011 a call center appeared in Ukraine, and a year later in Kazakhstan. In 2013, the company’s office began to serve customers in Poland. Thus, the online service has become a large international network with a multi-thousand customer base.
The quality of service was also improved. Over the years, the company has developed a corporate direction, subscription services to the population and private organizations. Not so long ago, the company's work was transferred to an offline format: in-person consulting centers and translation agencies now operate in the capital, Krasnodar and Blagoveshchensk. The legal service is still showing interest in partnership with banks and insurers who need qualified legal services for the client base and the possibility of selling profitable products.
European Legal Service - scammers?
In the 21st century, innovative technologies are of paramount importance in order to stay ahead of their competitors and achieve their goals. In addition, this particular component is reflected in the cost of the business. President of the legal service Sergey Bekrenev plans to bring the business to the IPO level by 2020, which means only one thing - after a few years we will be able to personally observe how 60% of legal problems are solved with the help of a trained robot. There will be no need for the participation of living specialists who are now answering questions. Creating an artificial neural network will bring self-learning intelligence to a new level.
According to reviews, the European Legal Service always provides answers to questions and recommendations of interest to clients, based on the nuances of a particular situation. To date, the online service uses a colossal knowledge base based on millions of issues considered during legal consultations. It also lies at the basis of reference information issued by the applications "Nostradamus" and "Thesaurus". Anyone can get access to it. To use the full versions of the directories, you need to install the Reworld application on your gadget. Any use of information from the directories "Nostradamus" and "Thesaurus" is free.
However, not all customer reviews about the European Legal Service, which are found on forums and blogs, are flattering. Many consider the company fraudulent and urge not to trust it. The Lawyer project of the European Legal Service really resembles another financial pyramid similar to MMM, IPAR or Autoclub. The thing is that you can start cooperation with the company only by investing financial resources. Indeed, it seems like a hoax: the European Legal Service offers to purchase a lawyer card to gain access to the hotline. However, with the same success, this can be called a completely legal prepayment for the assistance provided by specialists.
Advocacy Programs
So, for those who decide to become a client of an online service and use the qualified help of consultants over the phone, several program options are offered. Each of them has its own advantages and disadvantages. We list the most popular cards:
- "Road Lawyer." The maintenance of this project is about $ 190 annually. As you might guess by the name, the program is suitable for car owners. By purchasing this card, the motorist can count on competent legal assistance in the event of an accident, car theft, transfer of ownership to another person, etc.
- "Premium." This is a personal card, the price of which is $ 750. It is worth noting that the Premium program is the only offer from the company that allows you to receive written explanations, receive services on representing interests (no more than twice a month).
- "Standard". The subscription fee for the card is $ 375. Telephone legal advice is available to customers around the clock.
- "Family". The principle of service on this card differs from the Standard program only in that here all family members can use the services of a legal service. There is a “Family” card $ 560 per year.
More detailed information can be obtained on the official website of Advocard. At first glance, the lawyers of the European Legal Service offer attractive offers. In addition, we must not forget about the relatively low level of knowledge of Russian lawyers, despite the fact that they have the appropriate license. Those specialists who provide low-cost services, as a rule, are not able to provide assistance in difficult cases, and not everyone can afford to turn to well-known professional lawyers.
In this sense, the rational solution is to use the services of the European Legal Service. , , , .
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There are much fewer negative reviews about the European Legal Service than positive reviews, but their presence cannot but alert. Especially often people who have purchased the Advocard card but have not used it for a year express their discontent. If the insured event, which means the occurrence of a situation requiring legal assistance, has not occurred, the entire amount is burned. It is impossible to compensate even partially, so Bekerev’s business is highly profitable only for himself and unprofitable for customers. However, this statement can also be challenged.
According to employees, the European Legal Service has only one goal - the distribution of lawyer services using network marketing tools and MLM business. With the advent of the Institute of Bar Insurance, the principle of the company has undergone dramatic changes. Previously, an online company had to fight for each client, maintain a high level of competitiveness, allocate impressive funds for advertising and constantly work to improve the level of services provided, but today the business brings passive profits. Now there is no need for the European Legal Service to cling to each review and maintain its impeccable reputation - all the work for it will be done by the partners of Advocard company. All that is required is to regularly share profits with distributors. By the way, legal service gives more than half of the proceeds to distributors of client cards.
Advantages of applying to YUS
In connection with the situation on the foreign exchange market that has arisen over the past few years, a decrease in the cost of services is observed, which has led to the need to calculate a new tariff network of Advocard programs. The company had to market products starting at $ 65. Retail sales rose sharply, which is quite natural. Isn’t this a profitable offer - to pay a few thousand rubles a year and at the same time get the opportunity to solve a lot of legal issues and use other services of the company?
However, in the negative reviews about the European Legal Service, many are perplexed by what caused such a low price of services. Many are sure that the quality of service for such a fee leaves much to be desired. According to the reviews of employees, they often have to hear from clients the question of whether students advise for such a low cost.
In reality, everything is completely different. The business model on which the company’s work is based is based on the principles of correlation: the higher the number of customers, the lower the cost of consulting assistance. For high-quality service, the turnover of a “legal enterprise” should be increased at a slower pace compared with the growth rate of the number of clients. In the ratio of these indicators fixed quality criteria are established. The company's management does not exclude that in the future the price of services will continue to fall and tariffs will become even more affordable and beneficial for customers.
As for the quality of legal services, the number of Advocard cardholders who were satisfied with the work of the online service exceeds the number of unsatisfied customers by hundreds of times. By the way, in Europe the quality of service in such services lags behind the Russian one - there the corresponding indicators are lower. It is possible that the reason is the implementation of GOST ISO 9001-2011. In addition to the current quality standard, the client relations department of the European Legal Service plays an important role, which monitors the literacy of the advice provided and helps clients solve problems associated with the use of services.
Customer service mechanism
There are two main ways to get legal assistance, which is due to holders of cards: orally by phone or by Skype. Some subscription service packages contain an option that allows you to receive advice in writing on letterhead with a seal and corresponding signatures. Muscovites and Krasnodar residents have the opportunity to ask their questions in-person - representative offices of the company are located in their cities. The exact addresses of the company’s divisions are indicated on the official website.
In addition to the specified service, the client has the right to use such a convenient option as “Trust Negotiation”. Its essence is as follows: a person orders a call from an online service representative, the consultant contacts a third party and communicates with him in the interests of the client. This is very convenient, given that some people find it difficult to formulate certain theses and maintain a full-fledged dialogue on legal issues.
How to break an agreement with a company
Since the main reason for dissatisfaction with the work of the European Legal Service, according to the victims, is the inefficiency of legal services and the inability to subsequently return the money spent, the issue of terminating the contract with the company is no less important. Each client should carefully read the contract that he concludes with the company. Difficulties in how to terminate the contract with the European Legal Service usually do not arise. Another thing is a refund.

The text of the agreement clearly spells out the conditions under which the return of money spent is impossible. In the case of an appeal, the client usually receives a response that the lawyers have already begun working under a contract for the provision of legal services or that the Advocard card has already been activated by a broker. According to reviews, the European Legal Service often refers to a law under which it really has the right not to return money to a dissatisfied client if it incurs actual costs in the process of preparing or directly providing the service. In this case, there is nothing to oppose the company.
By the way, in the same contract there may be a clause on the impossibility of providing services in the event of cancellation of insurance. LLC European Legal Service, like many other commercial organizations, imposes insurance products on customers voluntarily. In order not to get into an unpleasant situation, it is better to spend a few minutes of time and carefully study all the positions under the contract.