Everyone can touch the success of business titans if they wish. The franchise enables the young entrepreneur to become the owner of the business and gain valuable experience without creating anything from scratch, and the franchisor - to expand his business. A case in point is the Subway fast food chain. The first institution was opened in 1965, and today there are already more than 43 thousand outlets around the world. The annual turnover exceeds 11 billion dollars. The company itself does not already own a single restaurant, but young businessmen got the opportunity to gain experience in the business sector.
The benefits of franchising for a businessman
Buying a franchise gives an entrepreneur many benefits. Franchisees can avoid the mistakes of a novice entrepreneur. A businessman receives an already tested scheme, principles of personnel training and work rules. An entrepreneur does not need to think through and launch an advertising campaign, agree on rental conditions, come up with services and buy materials. It is difficult for a beginner to agree on favorable conditions, and some other suppliers want to work only with well-known brands.
A franchise seller quickly expands his business in different regions at minimal cost. All risks are assumed by a novice entrepreneur, he is also involved in the conduct and development of the business. The brand is becoming more popular and recognizable, which increases overall revenue. In addition, the owner company receives income from the sale of franchises and monthly income.
Disadvantages of a Business Model
Of course, there are disadvantages to franchising. For a novice businessman, this is a loss of freedom of action, because with a franchise, he is obliged to sell goods and services only according to the established rules. The acquisition of a franchise is a costly business, and in the future, the entrepreneur is completely dependent on the stability of the franchisor.
The owner company risks spreading corporate secrets and must clearly monitor the implementation of the franchise so as not to lose its image.
The best franchises in Russia according to the Forbes version
According to Forbes, the most popular franchises in Russia are the Helix laboratory service, an online hypermarket for selecting tours and posting offers for Sletat.ru, as well as a school for speed reading, calligraphy, and the development of intelligence and memory for children and adults IQ007 . For starting investments, the best offer from the first three is the Internet business Sletat.ru. To open an agency, you need to invest about 200 thousand rubles, with almost every point selling vouchers worth 29 million rubles a year.
The best franchises in Russia are not limited to three offers. Each entrepreneur can choose a business model to his taste and the possibility of initial financial investments. The list of the top 25 includes GrossHaus (office supply stores), SDEK (Novosibirsk company engaged in the transport of goods, cargo and business documents), Samura (a high-quality ceramic and steel Japanese knife shop in the middle price segment) and others.
Franchise Rating in Russia: Top 10
The best franchises in Russia (top 10) according to the Internet projects My Franchise and franch.biz are as follows:
- Subway One of the largest fast food restaurant chains in the world. The franchise allows you to open a catering point anywhere and without experience in the restaurant business. The most popular franchise in Russia for several years in a row. The company adapts as much as possible to regional markets.
- Invitro The largest network of private medical laboratories in Russia, which includes more than 500 centers across the country, is the winner of many awards, franchised and more. The program for businessmen is actively developing, a special delivery of biomaterial from partner centers to the Invitro technological complex is provided. There are several work formats. Franchisees do not have to have a medical education.
- Milavitsa. The Belarusian franchise of a network of lingerie and swimwear stores operates in 22 countries (stores even in South Africa and Bahrain). The cost of opening one store is about 2 million rubles. The assortment is based on budget offers for customers; collections are often updated.
- The Chocolate Girl.
- Sela. One of the first franchise companies and the most popular franchises in Russia. The format of Sela stores is inexpensive clothing for the mass buyer. To open a store you need to invest about 2 million rubles.
- Lukoil. A businessman gets into the management a truly ready-made business that works from the first day of launch. There are strict limits on the number of points per individual. The company holds a competition between candidates. This is a novelty for Russia, but normal practice for the international market. The company is very large, which explains such harsh conditions and high cost.
- "33 penguins."
- KillFish Discount Bar.
- InfoLife. One of the most popular franchises in Russia with investments of less than 200 thousand rubles and a payback of about 7 days. The idea is very interesting: a report on the abilities and state of human health is provided by fingerprint scans.
- "Hippo." Network of toy hypermarkets. Over the five years of operation, the company has opened more than 700 stores, most of which are franchised. The company is really big. This is the largest importer of toys in Russia. The company collaborates with well-known manufacturers (Disney, for example, and others) and owns its own production facilities.
Franchises of restaurants and cafes
KillFish Discount Bar is a network of alcohol bars in which a client, when buying a special card, gets access to very low prices: a glass of beer costs 66 rubles, whiskey - 70 rubles. The company in a special way works with suppliers, disseminates information about itself as much as possible and attracts as many customers as possible. The first institution was opened in St. Petersburg in 2010.
“33 Penguins” is a franchise of ice cream retail outlets. A businessman can buy an island, side, round or corner point, a mobile mini-cafe. The company operates in Russia, Kazakhstan, Mongolia. The franchisee is invited to open immediately three outlets for 1.5 million rubles. The company uses Italian technology and natural ingredients.
One of the most popular franchises is Chocolate Girl. The first coffee shop opened in 1964 in Moscow. In 2001, the company began to develop a network in Moscow, then in the regions, and since 2008 it has been operating under the franchising model. The cost of opening one coffee shop is 4 million rubles, an additional 2 million must be invested as a contribution. Experts say the company has very good management.
Franchise of the movie theater "Kineskop"
This is a revolutionary new approach to expectation. One of the most popular franchises for small businesses. Mini-cinema halls are located in large shopping centers, airports, and railway stations. The room has comfortable sofas for up to six people. Each visitor is given headphones so as not to disturb others. Snacks and drinks are available. In the Kinescope, you can arrange private screenings for friends and relatives, and the choice of films is huge: from black and white tapes to new products. Franchisees need to buy the Kinescope franchise, the most popular movie franchises, rent a place (with the support of the owner company) and pay an initial fee.
Franchise of the Pyaterochka supermarket
The company started under the franchise system since 2001. A special system has been developed - reverse franchising - stores near the house. The first outlets for this technology were opened in 2003. The reverse system is a cooperation scheme in which the franchisee does not pay royalties to the owner company, but receives a monthly fee (from 14 to 17%) for the sale of goods. The store owner may not spend large sums on the purchase of goods, but receive on sale from the company. Such a work scheme can significantly reduce costs and risks.
Franchise Black Star Burger
Black Star Burger does not enter the top of the most popular franchises every year, which is caused by the need for large investments. The company refuses from semi-finished products and prefabricated long-term storage, buys high-quality raw materials (the key product is Aberdeen-Angus marbled beef, grown without hormonal drugs and antibiotics). The main idea of fast food restaurants is to prove that fast food can be healthy food.
Black Star Burger: Attachments
The cost of the franchise is from 7 500 to 45 000 dollars. In addition, a percentage of revenue (6-12%) is paid monthly. The trading floor should accommodate 130 visitors (its area is from 300 sq. M, utility rooms - from 100 sq. M). Real estate must be owned or with a long-term right of use. Applicants undergo mandatory training in order to study the features of marketing and cooking technology. The total cost of picking a point will cost 100-230 thousand dollars.
Helix Laboratory Service"
The most popular franchise and the best according to Forbes. The company has been operating on the market for 19 years, more than 250 centers have been opened in Russia. These are private diagnostic laboratories that carry out more than 1,500 studies for public and private medical institutions. The entry fee is from 50 to 90 thousand rubles, and royalties (paid from the fourth month of work) - 2%.
The businessman is offered several options for cooperation. You can open several diagnostic centers, diversify your existing business, and receive a special offer for small cities. The franchisee receives maximum support both at the stage of opening the center, and in the future. A development program is being developed for the partner, which will allow in the near future to reach full payback and return on investment. It is important that the entrepreneur does not need to have an appropriate education in the field of medicine.
Invitro Laboratories: for small towns
A popular franchise in Russia, which is consistently ranked high. There is an offer for small cities with investments 4-6 times lower than the cost of a standard franchise. Initial investments - from 900 thousand rubles, contribution - 150 thousand rubles + 2% of monthly turnover (after the 25th month of work, but not more than 28 thousand rubles), royalties from the sixth month, provided that the calculated indicators are achieved. This format is suitable for cities with a population of 10-15 thousand people. The nearest standard Invitro point should be within a radius of no more than 150 km.
Invitro Laboratories: Standard
Franchising package “Standard” involves opening a point that provides laboratory diagnostic services and a package of additional studies (vaccination, driver examination, ultrasound, ECG). The business model without fail provides for a doctor’s office and a procedural one. Initial investments: 2–5 million rubles; lump-sum payment - 700 thousand in Moscow, 300-500 thousand in the Moscow region and other regions; Royalty - 28 thousand rubles for each office per month from the fourth month of work in Moscow or from 25 - in the Moscow region and other regions.