A lot of sites and blogs are constantly appearing on the Internet. This type of earnings is very popular, and therefore many decide to open this particular business. Creating your own website is not a problem now, but over time, users cease to do it. The fact is that it must be actively developed. And this requires knowledge in the field of SEO. Who are the openers and what kind of work do they do?
Profession Features
Seoshnik came from the word SEO, which means website promotion in search engines, for example, in Yandex and Google. It turns out that this work is required for all network resources. Who are seoshniki? These are professionals or amateurs performing website promotion. To do this, they use proven techniques that are required for the popularity of the resource.
Private seoshnik can work not only with personal sites, but also with strangers. If a specialist sees the potential of a resource, then he acquires it. With rich experience, an employee can have an excellent income. If the owner does not understand the intricacies of SEO or he does not have time, then he hires a professional.
Website promotion principles
If a site was created, then for successful development it must have visitors. It depends on them traffic and profit. The subject of the resource is commercial and entertaining. The first type is easier to monetize. But in any case, visitors are required, because profit depends on them. Even entertaining topics generate income if at least 100 people visit it.
Job Seoshnik is to display articles in the TOP search engines. If the resource takes place among 10 sites, then there will be excellent traffic. When the site is located on other pages, it is unlikely that it will be popular. Therefore, if a professional seoshnik is taken for work, the site will not be worse.
Promotion Techniques
Who are seoshniki and where do they work? Specialists can carry out their activities both at home and in the office. There are 3 options for promoting the resource:
White methods are common. To do this, writing natural texts, purchasing advertising. With such work, the site is unlikely to fall into the ranks of the popular, but over time, it still becomes visited. Significant money outlay is needed. The technique is more suitable for article writers, since the quality of the articles is taken into account. It takes into account the activity of visitors who like, repost, comment.
White methods are practically not suitable for commercial sites, it is better to promote them in gray ways. These include links. There are many methods, and all of them are considered effective. The site is fast becoming popular.
For black methods, bulk insertion of keys into texts is used. The article and background take on the same color, the text is not visible to people, but is noticeable to search engine robots . The site goes into the position visited and therefore earns revenue.
There are 2 types of SEO optimization: internal and external. Each type has its own characteristics.
Internal optimization
This type of work is needed to improve the site, improve ranking factors that affect the position in the search. To fully understand this work, you should familiarize yourself with a lot of information.
Internal optimization is very important, as it affects the success of the project. The work includes:
- compilation of the semantic core ;
- adjustment of the internal structure;
- removal of technical errors;
- improving the usability of the resource;
- work with text;
- implementation;
- other types of work to improve the site.
It is important that the resource is user-friendly. They must find the information for which they came. That is why different methods of improving the resource are used.
External optimization
This work involves the implementation of the actions necessary to obtain the link mass to the site. It can be scaled up using free and paid methods. There are exchanges like gogetlinks or rotapost for this. Links are temporary and eternal.
First you can start with free methods, for example, by registering in the profiles of trust sites, posting articles on resources. The reference mass should increase gradually. There are concepts in SEO like natural and unnatural links. They are used to determine search engines, so it is important to pay attention to the acquisition of links.
There are complex promotion systems in which there is everything you need to optimize the site. Their advantages are that you do not need to work with different services. It is enough to use one resource, and everything will be under control.
One popular system is SeoPult. The resource has an add-on over link exchanges to acquire high-quality links. There are also many tools necessary for analyzing the site of competitors, performing an audit of a personal resource, and acquiring content. All these functions are needed for the webmaster to work properly.
How to become a professional?
If it is clear who the seoshniks are, then you should familiarize yourself with the requirements for the profession. This requires knowledge and skills. To become a seoshnik, experience is also needed. To acquire these qualities, you should familiarize yourself with useful information. Moreover, you can use not only books, but also the Internet.
There are many resources where you can find a lot of interesting information about the promotion. It usually takes several years to learn all the intricacies of the profession. Even the former seoshnik has theoretical and practical knowledge.
Seachnik qualities
For each owner, it is important that his site is in the TOP. This ensures excellent attendance of the target audience, as well as income. The SEO optimizer does the job of inserting key phrases, meta tags, and headers. He also correctly adjusts the section for other pages of the site.
Finding a good seoshnik is not so easy. It is advisable to focus on what he should be able to perform:
- website and text analysis;
- competition analysis;
- compilation of the semantic core ;
- compilation of meta tags;
- text correction;
- selection of effective methods of promotion;
- work with search engines;
- selection of external links;
- article promotion;
- position monitoring;
- web analytics and web marketing basics.
Portfolio portfolio
The best seoshnik is white. Such a specialist uses high-quality content and proven methods to promote the site. The owner does not risk his resource, since a ban from Yandex or Google will not be imposed. Such a specialist does not apply low-quality methods that do not bring results. To work with a real professional, you need to choose him correctly:
- should be asked to show the portfolio, evaluate its quality;
- you need to take contact details, as well as talk about working methods, you can ask questions.
After these two steps, it will be clear to whom you can entrust the work. The White Seoshnik optimizes the content of the site, after which it enters the TOP. If this work is successfully completed, then the purchase of links is not required. All this is necessary for quality promotion.
Promotion of the resource is a necessary stage, therefore it is important to choose a professional for this work. You should pay attention not only to the portfolio, but also to the reviews. It is necessary to discuss in detail the execution of work. A real specialist will provide contact details, as well as detail about the implementation of the promotion. When a knowledgeable person takes up a job, the resource will quickly become popular.