Advertising is important for any business. Previously, small stores could not afford to display it on wide screen monitors. This is quite an expensive pleasure. Not so long ago, a completely new principle for organizing video displays appeared on sale. For this, a rear projection film is used. She is able not only to organize advertising correctly, but also to use the space more efficiently. Today you can make a monitor screen from any storefront . This will attract the attention of buyers. The principle of operation and operation of the film of the rear projection, as well as the technology of its installation with your own hands, requires more detailed consideration.
Back projection technology
In the promotion of products, an important factor is attracting the attention of future customers with non-standard techniques. Monitor screens are no longer surprising anyone. But a transparent showcase or window that looks like a TV screen makes passers-by today stop or look at the latest technology.
The rear projection film is mounted on a transparent glass display case of almost any size. It also allows you to solve the problem of proper organization of the space of a store or enterprise. If you turn off the projector, then the display case with the rear projection film will again become transparent, as before.
This technology has gained widespread use due to the relatively low cost of the system and the ability to organize an advertising display in any area.
Screen creation goals
To create an advertising structure and independently install it on a transparent surface, you should carefully familiarize yourself with the device and the principle of operation of such technology.
The system consists of a screen (plexiglass), a projector, a film, and also fasteners. The assembly of such a design has a number of characteristic advantages. They have a relatively low cost when compared with plasma panels. The product has a wide viewing angle. This allows you to maintain uniformity of the image, no matter where you are viewing.
Fairly good brightness and contrast make advertising visible even on a sunny day. After removal, the projection film of the rear projection leaves no residue on the base. It is harmless to human health and the environment. The product does not require special care.
Having mounted such a film, the advertiser can have no doubt that his videos will not go unnoticed by buyers. This is a good chance to stand out in the diverse world of promoting various brands.
Application area
Transparent reverse projection film can be used for both indoor and outdoor advertising. This is especially beneficial where it is not possible to install street monitors for broadcasting information.
If desired, you can supplement the video display with controls. Sensor or optical films are glued on the inside of the glass. It will be possible to manage information on the screen even from the side of the street. It will already be an interactive showcase. The buyer will be able to independently choose the information he is interested in.
If touch controls were installed, the buyer will be able to flip through advertising information with a finger in search of the category most important to him. If there are optical systems, the client will be able to view ads and flip through her gestures.
Types of films
Back projection film comes in several varieties. The transparent type allows you to leave the same appearance of glass when you turn off the projector. However, they have a little contrast. The projector for them is purchased initially bright.
White film is more bright. But its contrast is quite low. Well suited in case of promotion of advertising in white colors.
The gray film has high brightness and contrast. But for outdoor use, it will require a brighter projector.
Dark gray film is the best option for window dressing. Even in daylight, she will create the most vivid, contrasting images.
Manufacturers
To date, reverse projection films on the market for such products are manufactured by China, South Korea, America and Japan. Their cost is significantly different, as well as their quality.
Really reliable, durable products are produced by not so many manufacturers. The highest quality, but most expensive recognized American and Japanese products. The name of these brands respectively sounds like 3M and Dilad Screen.
The next most expensive items are South Korean products. Their NTech brand has pretty good quality at a fairly affordable price.
Chinese manufacturers have not yet created high-quality products in this area. Therefore, it is better to refuse such a purchase. Back projection film (China) is cheaper than analog products. But its durability and performance, according to customer and expert reviews, leave much to be desired.
Projector
Important in the process of selecting and installing film is choosing the right projector. This technique should have a number of qualities that can ensure the normal operation of the system.
The projector for the back projection film must meet the operating conditions of its owner. First of all, you should pay attention to the resolution of the device. The most optimal today is XGA (1024x768).
After that, you need to evaluate the brightness level. It is necessary to leave a certain margin of this indicator, because the rays passing through the screen lose their intensity. Therefore, the projector must have the function of additional saturation correction.
There are devices that also provide for vertical image distortion correction, as well as an image rotation function. So, if necessary, you do not have to rotate the device itself.
DIY film installation
DIY rear projection film is installed as follows. The base must be cleaned of all types of contamination. Otherwise, subsequently they will negatively affect the quality of the projection.
The glass surface is wetted with water. After that, the film is glued to the base. It is leveled with a special roller. After finishing work, no water or air bubbles should remain under the film.
Then the screen is given the correct shape and the image is projected from the inside.
Application Results
Market research has shown that using rear projection film attracts 27% of potential buyers. They stopped and looked at the screen. From 16 to 30% of the people surveyed, after watching such an advertisement, they went to the store.
This once again confirms how powerful a means of advertising is, how it can affect people. The results of marketers' studies confirm that the film coped quite effectively with the task set for it.
Having become acquainted with such a medium of information as a rear projection film, we can conclude that this is a new, original and effective technology. Every entrepreneur who wants to increase the number of sales should take a similar technology into service.