To begin with, let's figure out who such an advertiser is and what its purpose is. The main priority figures in this area are customers and users who are tightly interconnected. Indeed, without an advertiser there is no work and orders for the user, and without users there will be no potential customers for customers.
Definition
An advertiser is primarily a member of the system that promotes its products and services, and also promotes sites using the whole system. He also bears all responsibility for the content of the resources and materials that are used for the advertising campaign.
Classification
Customers can be divided into groups depending on economic affiliation, where the advertiser promotes their activities, and scale: types of advertising, goals, budget size and other parameters necessary for an integrated company. Below we will present you the most common approaches to the distribution of customers. What are, you will find out from the list below:
- Commercial advertisers are advertising customers who pursue commercial goals, increasing the demand for sales of goods or services. Attracting attention and creating a positive attitude towards the advertised brand or organization. They are divided into categories depending on economic affiliation, where the customer operates.
- Political advertisers are employees from political organizations, parties, movements, blocs, coalitions and other structures. They are the customers of advertising campaigns that are aimed at attracting attention and creating a positive attitude to political tasks, initiatives, projects.
- Social advertisers are employees of public or government organizations. They are direct customers of advertising, the purpose of which is to try to change the behavior of people in different directions that are desirable for the whole society, as well as attracting a civic position to an idea, initiative, projects and actions of a social nature.
What are the functions of the advertiser?
- Identification of products that need advertising.
- Designation together with the agency of the degree and characteristics of the advertising of goods.
- Creating a plan for promotional items and events.
- Budget processing for advertising.
- Subscription with the agency of a contract for the design of promotional materials, their placement and implementation.
- Providing technical and actual data on products or services.
- Consultations, approval of layouts, promotional materials.
- Payment of performer bills.
And in the end I would like to give a little advice. Do not be afraid to try the type of earnings as an advertiser. This is, first of all, insanely interesting, and secondly, he earns much more than the performers themselves.