Sometimes entrepreneurial talent and material resources are not enough to open a successful business. In almost all market niches, fierce competition has been established, and therefore it is very difficult and expensive to promote your own brand. Therefore, a smart solution for beginning entrepreneurs is to work on a franchise. For example, the Coffee Like franchise. Feedback from entrepreneurs will help you make a decision.
About the brand and its founder
The Coffee Like brand appeared in 2013. It was created by a young man named Ayaz Shabutdinov, who at that time was only 23 years old. For six months, about a million rubles were invested in business. Today, the network has several hundred profitable branches. Franchise turnover exceeds 300 million rubles. in year.
Under the Like brand, several projects are combined, including a driving school, hostels, fast food restaurants. But coffee houses are the most profitable project of a young entrepreneur. Coffee Like accounts for 40% of this segment. It all started with three small establishments in Izhevsk. The reasons for the success of the project include the following points:
- convenient format for consumers;
- affordable pricing policy;
- high quality products;
- small starting investments for buying a franchise.
Franchise Features
You can hear a lot of conflicting reviews about the Coffee Like franchise. But, first of all, it is worth familiarizing yourself with its features. The franchisor offers a business model that allows you to receive 435 thousand rubles per month. revenue and 104.4 thousand rubles. arrived from one cafe. The achievement of these indicators occurs in four months. The veracity of the data is confirmed by the results of the work of institutions in different cities of Russia.
The secret to brand success that attracts visitors. Coffee Like is the largest and most recognizable chain of coffee houses operating on the basis of the "coffee with you" principle. Currently, there are about 500 coffee bars in 120 cities and six countries. Naturally, on the way to success, franchisees will have to undergo training, which is possible both in a special academy and online. It is possible for the training group to go to the place where the institution will open.
How much is a franchise
The price of the Coffee Like franchise includes the following items:
- entry fee - 250 thousand rubles;
- initial expenses - 250 thousand rubles;
- Royalty - 3% of revenue every month.
The following items are included in the franchise price:
- corporate concept described in a special brand book;
- company development guide;
- training video course for barista;
- company financial plans;
- online consultation of accountants;
- purchase of equipment and raw materials;
- rental and repair of premises.
Profitability calculation
To evaluate the profitability of the Coffee Like franchise, it’s worthwhile to make simple calculations based on the data of the average outlet in this network:
- the average check at a retail outlet is 150 rubles;
- at the initial stage, the income is about 30 thousand rubles;
- with a good location with good traffic, monthly income increases to 200 thousand rubles;
- taking into account that about 40-45% of the income will be spent on the purchase of raw materials, wages and utility bills, we can expect that the project will pay off no later than six months later.
High profitability is possible only if the entrepreneur will strictly follow all the recommendations of the franchisor.
Conditions
Unlike other well-known brands, the terms of the Coffee Like franchise do not imply strict requirements for potential partners. The main thing is the availability of the necessary capital, a good credit history and a spotless reputation in the business environment (it is desirable that it be supported by reviews of partners). The undoubted advantage will be the presence of entrepreneurial experience of 1 year.
However, there are some restrictions for partners. Namely:
- equipment can be purchased only from the franchisor;
- Do not add alcohol to the assortment;
- You cannot change the menu without first coordinating this moment with the franchisor;
- You cannot engage in other activities under the Coffee Like brand.
It is also worth considering that in each city there can only be one partner who is granted the exclusive right to work under the Coffee Like brand.
Franchisee Support
Judging by reviews of the Coffee Like franchise, the franchisor provides comprehensive support to its partners. Detailed information is given in the table.
| Help | Detail |
| Opening | - Assessment of location; - a proven business model and forecasting expected revenue; - Development of a coffee bar project and layouts for its design; - providing a list of necessary equipment and supplier contacts |
| Training | - Partner training; - barista training; - visiting group for training; - access to the knowledge base |
| Support | - Update assortment matrix; - assistance in promoting through social networks; - development of marketing activities; - own accounting and control system |
Stages of starting a business
Based on reviews of the Coffee Like franchise, you can formulate specific instructions for starting a business. It includes such basic steps:
- Registration of individual entrepreneur or legal entity (LLC).
- Conclusion of a franchise agreement.
- Choice of taxation system (simplified recommended).
- Search for premises for trade and repair work.
- Purchase of cash register equipment.
- Collection of documents and obtaining permits from the SES and the fire service.
- Search and staff training. At the initial stage, two workers are enough, who will replace each other every other day.
- Purchase of trading equipment from suppliers that will be offered by the franchisor.
- Registration of a point of sale and marketing activities.
- Opening and start of work.
Coffee Bar Formats
Institutions "Coffee Like" operate in several formats. Namely:
- bar counter (in a shopping center or supermarket);
- pavilion;
- pavilion with a waiting area;
- built-in room;
- built-in room with a waiting area;
- coffee house;
- rack for catering;
- food truck.
Positive reviews
After reviewing reviews of working with the Coffee Like franchise, you can find a lot of positive comments from entrepreneurs. Here are the key benefits:
- Thanks to the use of the trademark of a well-known company, a steady flow of visitors is immediately ensured from the moment of opening.
- The franchisee receives full informational, legal and accounting support. A personal manager provides consulting services in problem situations.
- The franchisor provides comprehensive assistance and support in opening a new outlet. The franchisee can only follow clear instructions.
- The franchisor assists in the selection and training of personnel. It is important that employees can take internships at existing points of the network.
- Convenient CRM-system allows you to track sales and residual ingredients. Thus, the likelihood of theft is minimized, which is not uncommon for catering establishments.
- No need to come up with marketing moves to attract customers. All events are developed in the head office of the franchisor and are available to any franchisee.
- The franchisee gains access to invaluable information that may come in handy in the future if he wants to develop his own brand.
Negative reviews
Among entrepreneurs, there are those who say: “Do not buy the Coffee Like franchise. Here are the following arguments that guide them:
- Great risks associated with a high degree of competition in the take-away coffee sector.
- Branded racks, as well as equipment are quite expensive. And you can buy it only from the franchisee, there is no way to take advantage of more advantageous offers.
- In times of crisis, the demand for takeaway coffee falls, but you cannot increase it by lowering the price (the price is specified in the business plan that must be observed).
- Fairly high product prices.
- The product range is limited; franchisees cannot expand it on their own.
- Strict requirements for the location of the outlet.