How to spin a group in Odnoklassniki on your own: step-by-step instructions

Odnoklassniki needs its own group not only “to be”, but also to conduct business, promote its own brand or website, and other goals. In order for it to give a tangible result, and not just “gather dust on a shelf”, it must first be created and filled with interesting content, and then promoted. Today we’ll talk about how to promote a group in Odnoklassniki from beginning to end. We hope you find the tips helpful.

The advantages of creating a group on Ok.ru

Bill Gates, one of the best modern gurus, once said that if a person is not on the Internet, then he does not exist. To paraphrase his phrase, the following thought can be expressed: if the company is not in Odnoklassniki, it deprives itself of a significant audience. There are several reasons:

• it is in this social network that people from all over Russia “sit”;
• its functionality is not inferior to Facebook and VKontakte;
• skillful developers are much easier to stand out against the background of short-sighted colleagues.

The only “but” - “Odnoklassniki” has much less manipulative tools due to the low popularity of the site with marketers. However, this does not prevent community developers from making good money, including through affiliate programs and selling their own goods.

Step 1. Create a group

Before you promote a group in Odnoklassniki, you must create it. To do this, go from your profile to the "Groups" page. Here you can see what other people write about. The most popular topics: entertainment, hobbies, useful tips, jokes, philosophy and so on.

On the same page on the left there is a noticeable button “Create a group or an event”, it is circled by an orange dotted line. You must click on it. A long list of group types will open, from which you need to choose your own. It could be:

• public page - suitable for creating news on one specific topic;
• business page - ideal for promoting a company or organization;
• event - the group is designed to gather people united by one goal (for example, go to a museum or a cinema, attend a webinar);
• bulletin board - this group is needed to publish news about the sale or purchase of a product or its exchange with other people;
• shop - necessary for the sale of goods over the Internet;
• interest group or just for your friends.

After choosing, you will need to fill out a questionnaire, indicating the name of your group, its description, subcategory, age restrictions and, if necessary, contact information. Next up is downloading the cover art for the community. It should be clear, beautiful and interesting.

Step 2. Checkout the group

Also, before promoting a group in Odnoklassniki, you should arrange it. The first step is to choose a background for your community. To do this, click on the colored circle located on the page on the right. It is very small, so do not miss it. Choose a cover more or less thematic. Agree, it will be rather strange to see the background in the form of flowers in the group about cars, and vice versa.

Odnoklassniki will be able to download its cover for the group when the number of participants in the group exceeds 10 thousand people. In this case, you will need three photographs - the main one (about 1340 by 320 in size), for the background (320 by 320 pixels), for the catalog cover (about 240 by 90). To do everything right, you should pay attention to the prompts offered by the system. After uploading, the photo will be sent for moderation, and if everything is ok, it will appear in the group.

Step 3. Make settings

The next step you need to take before setting up a group in Odnoklassniki is to set the publicity settings. To do this, go to the group’s page from the group’s menu. Please note that all parameters are divided into several categories:

1. The main thing - here you can change the information that you wrote when creating the group (for example, rename it or give a more complete description).
2. Management - here you can specify who can leave comments on posts, post links in them, write new posts and upload photos. It is also possible to customize the contents of the top block.
3. Administration - on this page, in principle, nothing needs to be changed. The only thing worth doing is to designate a user as a moderator to filter out obscene and unnecessary messages.
4. Applications - here you can select those that you want to see on the page of your group. This can be tests, surveys, questionnaires, mailing messages, applications from users, various forecasts, booking tickets and so on. You can also invite social network developers to host your own application.
5. Money transfers - this item should be connected only if your users transfer money to you for any service or product. Good functionality for people engaged in joint purchases.
6. Affiliate program - works only if the number of your subscribers is more than 10 thousand people. Good source of income.
7. Penalty points - if there are too many, your group may be deleted.

Which of these parameters are needed is up to you to decide. For ordinary groups, it is always enough to configure only the first 4 points.

Step 4. Write some interesting posts

Another step that should be taken before promoting a group in Odnoklassniki on your own is to write some really useful and interesting posts. It can be any tips, manuals, instructions, practical cases, product comparisons, or something else. Advertising messages should be published with great care and less often, many users simply skip them.

If you use a group to publish announcements, alternate them with content created specifically for the social network. At the same time, try to post one post from about 13 to 16 pm, and the other from 17 to 19. According to Bit.ly, at this time there are most people online.

Step 5. Put hashtags

Hashtags must be used to draw attention to written articles. It is desirable that they consist of one or at most two words. To add, you need to find the phrase “Add keywords” below, under the photo, enter them and click on the “Finish” button. Later on these hashtags, users can quickly find your post.

Step 6. Invite friends

After 5-10 posts are written, you can start inviting friends to the group (up to 30 people per day). You can do this from the menu on the left. The button is called “Invite Friends”. Another way is to go to the "Members" page and click on the button with the appropriate name. You can also ask any person to join the group by writing in the “Comments” on his notes. Private messages should not be used for this, as the system can accept such requests for spam.

Step 7. Add people using third-party services

One of the most affordable ways to promote a group in Odnoklassniki yourself is to use the help of various services. For example, vktarget allows you to first earn a little money, and then lower it to buy subscribers. In this case, you can specify both the type of account and its age, the number of friends. Of course, one can’t hope for a quick promotion here, but it’s free. However, you can put 100 rubles into the account. This is enough to buy a hundred "living people".

Step 8. Invite subscribers from other groups

Another way to promote a group in Odnoklassniki on your own is to contact the owners of other non-competitive thematic communities and negotiate a mutual PR with them. If you still have few subscribers, they are unlikely to agree to this. In this case, you will have to buy several publications. And it is advisable to do this with the already promoted and well-visited groups.

To view the statistics of someone else’s community, you should go to Popsters, log in through the desired social network and enter the address of the group you want to scan. The system will download the results and issue reports on the time of writing and publication of posts, the amount of text, relative activity for a day or for a week. The only “but” is the paid service. See prices on the "Rates" page.

If you wondered how to promote your group in Odnoklassniki for free, try also leaving a link to it on the pages of other communities in the Comments. Just do it carefully. Your message should in no way be like an advertisement. For example, you can write “I completely agree with the opinion of the author of this post. I just want to add that ... "and after a short comment write the following:" Here I wrote about it. " Then leave a link to your entry. There is no certainty that such a message will live long, but perhaps someone will have time to follow it.

Step 9. Post ads

The next way to promote a group in Odnoklassniki yourself is to advertise. This method is paid, but it is effective. You can advertise on the Mail site, in Google Adwords and Yandex.Direct, on third-party resources. The most inexpensive way is the first. To use it, you need to go down to the very bottom of the social network page and find the line “Advertising” there. It is located just under the link to the "Mobile version". By clicking on it, you will be taken to the Mail pages, where you can choose the best version of advertising for yourself by format and price, and then place an application.

Step 10. Post links to the group wherever possible

People who have already had to build up their subscriber base for a social network give the following advice on how to promote a group in Odnoklassniki on their own for free: leave links to your community on any thematic forums, in email signatures, in statuses posted on the main page of your account, in publications on the site. You can also do this on business cards, mugs, other souvenir or printing products intended for sale.

Step 11. Post information on the site

You can resort to this method of how to quickly promote a group in Odnoklassniki for free if you have a well-developed website or blog. As a rule, you can post information about a group as a widget or post. In the first case, you need to go to the "Developers" page, a link to it is located just below the link to "Advertising". Here you should select “OK for sites” and after the transition mark those applications that you want to see on your own resource. In our case, this is a “group widget”. It remains only to act in accordance with the instructions given by the developers of the social network.

Also on the site you can make a separate page about your community. But writing on it should not be about how to promote a group in Odnoklassniki from scratch, but about its presence and all the advantages of joining. The latter may include features:

• publications of exclusive content;
• participation in any competition;
• participate in interesting discussions;
• consultations with company specialists;
• anything else.

It is worth trying to come up with something that others do not. If possible, the number of visitors will increase a hundredfold.

Step 12. Settle in the troll group

An interesting way to promote your group in Odnoklassniki is to place a real “troll” in it that can make the audience act. If real users cannot yet be used in its quality, you can create a provocateur account for yourself and "put" it in your community. It is necessary to act carefully: users should not even have doubts that the page belongs to a real person and not to a fake.

To set a photo in this case, you should choose pictures that are not in the search. To do this, you can either go to English-language sites and pick up images, or color any of your old black and white photographs and upload it to your profile. There should be several such drawings.

Then you should add some real people to your friends, join various communities and publish posts on any topic. After that, start to communicate in your own group. Remember: the troll should stimulate communication, but does not have the right to insult participants in any way and create an uncomfortable environment for them.

Step 13. Track publication performance

For developers who already know how to promote their group in Odnoklassniki, the creators of the social network came up with the service "Statistics". The link to it is in the top menu, under the word "More" (click on it). Here you can see the number of participants, user engagement and other interesting information. Try to use this information!

In conclusion

There is no secret technique how to promote a group in Odnoklassniki. The step-by-step instructions on this page are very simple. It will help you go from a novice developer to the owner of a large community on a social network. Just follow it to get a real result. Good luck