Is it realistic to build a profitable business in a small city? Definitely yes. Of course, the specifics of doing business in a metropolis and a small village varies significantly, but you can achieve the desired result in both cases. In this case, of course, requires a thorough study of the market and consumers.
First of all, you need to know the population of the city and at least an approximate ratio in terms of age. Determine how relevant a service (product) is, whether there is a demand for it. Make inquiries about who sells a similar product or service, compare how much you can sell for. As a rule, the actual business in a small town is a mini-bakery, shops selling auto parts or building materials. The specificity is that in small settlements people know each other well, and if you lose one client, you will most likely make yourself an effective anti-advertisement.
So, what is he, a profitable business in a small city? We will consider several options that, in our opinion, are potentially beneficial solutions for these conditions. We will not talk about the previously mentioned shops, bakeries and beauty salons, but we will delve into the sphere of leisure and entertainment.
Big city - big money, small city - little money? Not always. The family budget is usually spent on housing, food, the purchase of clothes and shoes, possibly a car. The rest can be spent on family vacations and entertainment. All the charm is that small cities in the majority can not boast of developed infrastructure. If we are not talking about a summer vacation in the country, the usual life is most often limited to visiting cafes, concerts and a cinema. Is it true in this connection to assume that the provision of leisure services is a profitable business in a small town? Most likely yes. For example, a few specific options.
Tennis clubWho did not play table tennis as a child? This is an outdoor game for any gender and age. The organization of the club will require the rental of premises up to 50 square meters, the purchase of 2-4 tables (the purchase of one table for table tennis will cost an average of 300 usd), the purchase of sports equipment. With a good location and a competent pricing policy (discounts on weekdays, sale of subscriptions, etc.) from such a tennis club you can get a truly profitable business in a small town.
4D cinema
In a megalopolis, such a proposal is unlikely to surprise anyone; in a small settlement, the situation is somewhat different. 4D cinema is a good alternative to ordinary cinema and a great way to spend time with the company. It is desirable that the city has secondary specialized or higher educational institutions, because the main consumer of this service is young people, including students.
We also recommend that you consider options for opening bowling, billiards or laser fights. Any of these options is undoubtedly a profitable business in a small town, but it will require a lot of cash injections at the initial stage.