Today, the electronics market is simply crowded with a huge number of companies selling certain products. Interestingly, the competition here exists not only between shops and brands, but also between online shops and real technology supermarkets.
In this article we will talk about one interesting company that was able to successfully take a place in both areas. This is a large Russian network of TechnoPoint stores. Customer reviews, a description of the assortment, terms of purchase and many other useful information regarding these outlets, you will find in today's review. Well, let's get started!
About company
To begin with, we present to your attention a company that manages a specified network of stores. This is a DNS company operating in the domestic market since 1998. If you believe the information presented on their website, there are more than 1,200 outlets operating in 400 cities of our country. It is easy to imagine how difficult today is the organization of work with clients, logistics, calculations and other business processes that accompany this business.
Sales Vector
In its stores, the company sells exclusively equipment and electronics. It is also said on the site that in the product catalog there are more than 15 thousand items. These products are presented in 15 categories, and there is really everything from smartphones to some home goods. All this range of goods is available in the warehouses of the Technopoint company. Reviews show that the range (even compared to other equipment stores) is really large. But it all started back in 1998, with the opening of a household appliance store in Vladivostok ...
Products
All equipment that is sold through the TechnoPoint distribution network (reviews confirm this) are presented on the official website. Therefore, finding a product that interests you at a particular moment is quite simple - at the top of the page there is a form that you need to fill out by entering the name of the product. Of course, there are no such problems in real life, since in order to find the device you need, it is easiest to contact a consultant directly in the trading floor.
Regarding this point, you also need to clarify something. The fact is that the TechnoPoint network, reviews about the store (St. Petersburg) confirm this, it operates in the “self-service” format, inviting the buyer to independently find the goods and make a choice. This means that, once in the salon, you will not immediately see here a manager who wants to help you. Most likely, you will need to go to a special terminal that will “tell” where the product you are interested in lies. On the one hand, it is more difficult, but on the other, it is more convenient. In addition, less staff means more affordable prices.
So, the site contains not only names and prices, but also photos for each product and customer reviews that already have experience with this equipment. It is also worth noting that directly on the site is a list of goods that are available at a particular warehouse of TechnoPoint stores. The reviews show that such monitoring of where you can buy the product “live” is very convenient and allows you to save time on calls to consultants. It turns out that each buyer can independently pick up a thing for himself and know that he will surely get it, since it is available.
The description on the site also pleases with the abundance of photos of each product. This means that the store is interested in making the most favorable impression on its customer.
Prices
The cost of goods is also on the official website of TechnoPoint. Reviews about the store clearly show that the policy regarding the cost of goods here is aimed at making it as affordable as possible. Remember, we have already talked about the availability of special terminals for searching for goods. This is evidence in support of this opinion. In addition, the cost of products that we were able to find on the site also speaks of the budgetary positioning of this network of outlets.
Another point is the range of products. Here (at least in the online store - that's for sure), first of all, more affordable items are presented, which, obviously, are in great demand than expensive equipment. This is not surprising, because the domestic mass market has always “pursued” budgeting.
Delivery
There is a special strategy according to which TechnoPoint works. Reviews of the store that we found on the network indicate that it works in two parts - an online shop (operating on the basis of their official website, where a person can place an order, pay, and then pick it up at one of the warehouses); as well as a real electronics supermarket (a network of 1200 stores, which we also mentioned). Reviews describing the Technopoint online store note that the store’s online service provides the ability to order delivery.
We find confirmation on the site: here (separately for each city) a list of options for how to get the goods is presented. In Moscow, for example, there are two options - getting things in express mode (this will be more expensive), as well as simple delivery within 1-2 days. If you can wait for your order, you should use the second option and save on this.
As additional services, the company also offers its customers the installation of large household appliances, delivering it to the floor you need, and so on.
Shops and website
Since, as noted above, “Technopoint” is also the opportunity to order equipment through the portal and simple shops, the user gets the right to choose where he would like to make a purchase. Again, if you believe the reviews, it will be cheaper if you order on the site - but delivery will cost a certain amount. Therefore, one cannot say for sure where to buy is more profitable.
Perhaps your personal preferences play an important role . Some clients prefer to make their own choices, while others like to contact consultants. As the Technopoint online store describes the reviews, there are no problems with this either on the part of staff or customers.
Work in a company
In order to learn more about the company itself and its essence, we also asked for some information about working in it. According to users, they pay well, there are a lot of vacancies (we are talking about over 1200 stores). However, labor cannot be called easy.
In "TechnoPoint" (St. Petersburg), the reviews of which we were able to find, there is a serious system of fines. If the consultant allows himself to be distracted by the time of work, speak out of business or laugh - he will be fined. The same applies to misses regarding the incorrectly pasted barcode, and delays in completing the task, and many other points.
As testimonials of employees describing the Technopoint store (St. Petersburg) testify, this is the place where a person can get good experience in the field of sales and at the same time accustom themselves to severe discipline. This company can be an ideal job for students who are just starting their careers.
Reviews
We were able to find completely different customer recommendations. To be honest, they can be divided (in general) into groups of "praise" and "indignation." In the first case, users note at what professional level the TechnoPoint stores (Moscow) operate. Reviews, by the way, are approximately the same in all cities.
In the positive comments, buyers mention low prices, the widest range of goods, a convenient system of discounts and savings that stimulate re-shopping. Negative reviews most often mention “rude” sellers and low-quality goods.
Regarding the behavior of personnel, we can recall the system of fines described above. Even assuming theoretically the possibility of rudeness on the part of the consultant, the store always takes tough measures if the customer is really right. However, each of us evaluates “rudeness” in our own way, so it’s impossible to say that such people work in all TechnoPoint stores. Regarding low-quality goods - the network, according to the current legislation, makes a refund or warranty repair. Therefore, you should not worry about this if you yourself have not become the culprit of the breakdown.
conclusions
The chain of stores that we described in this article continues its active growth. This means that management takes into account the factors that are required for the successful development of the company. High-quality products and a high level of service are among them.