Chocolate "Alenka" is widely known and loved in our country. For more than half a century it has been popular among Russian buyers. Many consumers who have left feedback about Alenka chocolate admit that he takes them away on a wave of memory to a carefree childhood, where this delicacy took part in family tea parties and gatherings with friends. Read more about the famous sweets in this article.
History of creation
In the second half of the XX century, there was a need to see on the shelves of stores high-quality and affordable milk chocolate of domestic production. Thus, the government of the USSR decided to launch a new food program, within which Moscow factories immediately began work on creating a product.
As a result, the workers of the factory "Red October" found a suitable recipe. The new product was immediately launched into mass production. Judging by the reviews of Alenka chocolate (Red October), we can confidently say that it appealed to Soviet people and immediately began to enjoy mass popularity. But at that time, this product was produced without a recognizable trademark. The situation needed to be corrected immediately.
Brand History
In the process of searching for the Alenka chocolate trademark, a media contest for the best logo was announced. The winner was a photo provided by cultural worker A.M. Gerinas, which depicted his eight-month-old daughter in a silk scarf. Before decorating the packaging of chocolate, it was necessary to transfer the photo to paper.
As a result, the artist Nikolai Maslov made small changes. For example, to complete the artistic image, it was decided to change the color of the eyes, the shape of the lips, the oval of the girl’s face, the direction of her gaze. The resulting sample has become the hallmark of Alenka chocolate for many years.
Interesting Facts
At the very beginning of the creative search for a recognizable trademark for the famous chocolate brand "Alenka" a lot of different options were offered. There was an idea to even transfer the image from the picture of Alyonushka by Viktor Mikhailovich Vasnetsov to the wrapper, but as a result it was decided that another solution should be sought for the brand of the children's product.
In the early 2000s, Elena Alexandrovna Gerinas decided to sue the Red October Confectionery for copyright infringement. She demanded cash compensation in the amount of five million rubles and the conclusion of the contract. The trial lasted about two years, after which a verdict was issued that the drawing on the wrapper is not a copy of Elena’s photo. The court decided to dismiss the claim.
Currently, the chocolate brand "Alenka" is widely known throughout the country, so this image is widely used in modern culture.
Composition
The composition of the goodies contains such components: sugar, milk powder, cocoa butter and powder, as well as flavorings and emulsifiers. Chocolate "Alenka" is enriched with a vitamin complex in which potassium, phosphorus, calcium, magnesium and B vitamins are present. The manufacturer also noted on the package that the product should be stored at room temperature and not exposed to sunlight. Numerous consumers of Alenka chocolate in the reviews noted the natural composition of the product, pleasant taste and aroma.
Calorie content and nutritional value
The number of calories is usually calculated per hundred grams of the finished product. Thus, the energy value of the dessert in question is 550 kilocalories. Nutrition value is also calculated per hundred grams of the product and is:
- Protein - 7 grams.
- Fat - 34 grams.
- Carbohydrates - 53 grams.
- Dietary fiber - 2.3 grams.
It is worth noting that all values are given for the classic milk chocolate "Alenka". Consumer reviews about it are saturated with warm nostalgia for childhood, family tea parties and holidays. Manufacturers of the famous dessert note that the recipe has remained unchanged from the second half of the 20th century, that is, for more than fifty years, this delicious dessert invariably gives joy to people.
Types of chocolate "Alenka"
Currently, the assortment of sweets produced under the brand name "Alenka" is very large. It includes not only milk chocolate, but also sweets, biscuits, rolls, caramel, cookies, waffle cakes and waffles. Let's talk more about the dessert "Alenka", which at the moment there are more than eleven species. This includes the following varieties:
- Classic milk chocolate.
- With pieces of hazelnuts.
- With popcorn and caramel.
- With colorful dragees.
- Porous milk chocolate.
- With hazelnuts and raisins.
- With slices of almonds.
In the reviews of Alenka chocolate, consumers noted that portioned tiles of this product are very convenient and functional. They are designed to comfortably feast on a journey when there is no way to wash your hands. Currently, there are such types of portioned milk chocolate as:
- Classic with milk filling.
- With boiled condensed milk filling.
- With creamy nut filling.
- With aerated filling (taste of creme brulee).
- With milk filling and cereals.
Judging by the reviews of Alenka milk chocolate, customers most appreciate the classic look of the dessert, the recipe of which has not changed for more than half a century.
The benefits and harms of the product
In small quantities, milk chocolate is good for your health. This fact was confirmed by Swiss scientists during a large-scale experiment, which lasted for ten years. Researchers have found that with chocolate, brain activity, cardiovascular function are markedly improved, and blood pressure is also stabilized. In addition, manufacturers enriched the product with a vitamin complex, which makes it a source of potassium, calcium and B vitamins, and a natural composition that excludes the use of vegetable oils completes the picture.
It should be noted that the daily portion of milk chocolate should not exceed 100 grams. Thus, the currently widespread hypothesis about the dangers of this product was refuted.
Despite the fact that a small portion of chocolate does not harm the body, you need to use it carefully for people who are prone to allergic reactions, patients with diabetes mellitus or other chronic diseases. If in doubt, you should immediately consult your doctor.
Milk chocolate "Alenka": reviews and manufacturer
Currently, the production of this confectionery is carried out by the United Confectioners holding. It should be noted that the range of products was significantly expanded. There are new varieties, sweets, caramels, cookies and other sweets.
Thanks to the expanded product line, sales dynamics have dramatically improved. Consumer reviews about chocolate "Alenka" with new additives (such as nuts and raisins, colorful dragees, fruits, cereals) are overwhelmingly positive. People give high marks to the quality of the product, as well as its budget value. Many buyers note the benefits of portioned milk chocolate "Alenka". The product in sticks is convenient to take with you for a light snack on a trip or for a walk, share a treat with friends and not worry about hygiene.
The most popular product in the product line, judging by customer reviews of Alenka chocolate, is the classic version. The formulation of this product has not changed for more than half a century (since 1966).
However, there are also negative reviews about the product. People write that now the taste of "Alenka" is much worse than it was before. Nobody likes the fact that fragrances and emulsifiers appeared in the composition. Some customers report that after a short storage, chocolate has a bitter aftertaste.
The famous products of the brand "Alenka" of the holding company "United Confectioners" are widely known throughout our country. A trademark with a cute girl in a bright silk shawl has been familiar to many buyers since childhood. Currently, the product line has expanded significantly. Each consumer will be able to choose a product that will appeal to him.